Daniel Santacruz

Daniel Santacruz — latin artist from DO.

Daniel Santacruz, ganador del Latin Grammy por su álbum Larimar y con 7 álbumes de estudio, ha destacado en la Bachata Romántica y Sensual, así como en géneros…

Influence: 51.53% Fanbase: 26.25% Trending: 64.17% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 35.66% • Very Strong

As of 2025-08-20

310,646

Social Media Followers

As of 2025-08-20

00:00:00

Hours Airplay

2025-10-08 18:34:34 UTC

Genres

latinlatinbachatatropical

Biography

Daniel Santacruz, ganador del Latin Grammy por su álbum Larimar y con 7 álbumes de estudio, ha destacado en la Bachata Romántica y Sensual, así como en géneros como la Salsa, el Merengue y la Kizomba, logrando gran éxito con el hit mundial "Lento". Además, es un exitoso compositor para artistas como Prince Royce, Shakira, Reik, Monchy y Alexandra, y ha sido reconocido con múltiples premios, incluyendo 12 Premios ASCAP, 3 Premios Lo Nuestro, 3 Premios Billboard, 2 Latin Music Awards y el Grammy Latino.

Considerado un referente en la Bachata y la Kizomba, Daniel Santacruz es uno de los artistas más importantes de estos géneros en Latinoamérica y Europa, demostrando su versatilidad y talento tanto como intérprete como compositor en la escena musical internacional.

Top Brand Affinities

Report Date: 2025-08-20

Daniel Santacruz cuts through with 25-34 & 18-24 audiences and consistency across DOMINICAN REPUBLIC, BRAZIL, ARGENTINA. A heavily female (75%) profile rewards creative that treats fans like insiders. Performance peaks on Instagram with 4,578 avg likes per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Univision, Zumba Wear, American Airlines, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Daniel Santacruz score 1.47% — Moderate bucket.

Brand: UnivisionBrand: Zumba WearBrand: American Airlines

Followers:310,646

Engagements:4,578

Rate:1.5%

Posts:2,367

Avg Likes:4,578

Avg Comments:92

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 310,646 · Engagements 4,578 · Rate 1.5% Posts 2,367 · Views 0 · Avg Likes 4,578 · Avg Comments 92 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 47% 18-24: 23% 35-44: 21% 45-64: 6%	Largest: 25-34 (47%); next: 18-24 (23%)
Gender Split	Female: 75% Male: 25% Non-binary/Other: 0%	Skews female (75%)
Top Countries	DOMINICAN REPUBLIC (26%) BRAZIL (14%) ARGENTINA (12%) UNITED STATES (11%) SPAIN (6%)	Top regions: DOMINICAN REPUBLIC (26%), BRAZIL (14%), ARGENTINA (12%)
Platform Engagement	Instagram: 4,578 avg likes/post	best engagement: Instagram 4,578 avg likes

Top Brand Affinities

Univision

Score: 35.66

Zumba Wear

Score: 31.42

American Airlines

Score: 12.07

Cafecito

Score: 9.47

Movistar

Score: 7.74

Amazon Music

Score: 7.62

Suavecito

Score: 7.38

Daewoo

Score: 6.69

VidaSana

Score: 5.24

Iberostar Hotels & Resorts

Score: 4.47

MasterCard Incorporated

Score: 3.96

Pull&Bear

Score: 3.46

Brand	Category	Score
Univision		35.66
Zumba Wear		31.42
American Airlines		12.07
Cafecito		9.47
Movistar		7.74
Amazon Music		7.62
Suavecito		7.38
Daewoo		6.69
VidaSana		5.24
Iberostar Hotels & Resorts		4.47
MasterCard Incorporated		3.96
Pull&Bear		3.46
Campari		3.42
Colgate		3.42
NBC		2.73
Stradivarius		2.60
Spotify Music		2.20
shein		2.16
Herbalife		1.88
musical.ly		1.83
Pandora		1.79
SheInside		1.77
Bershka		1.67
Pixar		1.57
Sony		1.45
Guess		1.38
Bellagio		1.31
SWAROVSKI		1.28
NYX Cosmetics		1.27
Paypal		1.25
Puma		1.04
Vogue		1.03
Airbnb		1.00
L'Oréal Paris		0.99
Calvin Klein		0.95
Ray-Ban		0.94
Maybelline		0.92
Lamborghini		0.92
Beats Electronics		0.88
FIFA		0.87
Zara		0.86
Netflix		0.83
Travelgram		0.82
Levi's		0.82
Tiffany & Co		0.81
NBA		0.79
H&M		0.79
Walt Disney		0.78
Red Bull		0.78
Nutella		0.75