Daniel Johnston

Daniel Johnston — alternative artist from US.

Daniel Johnston, a legendary figure in American underground music, captivated audiences with his raw and poignant songs of love and pain. Despite his lifelong…

Influence: 58.41% Fanbase: 42.01% Trending: 66.61% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 27.48% • Very Strong

As of 2025-08-20

20,763

Social Media Followers

As of 2025-08-20

00:00:00

Hours Airplay

2025-12-27 18:58:52 UTC

Genres

alternativealternative rockalternativeelectroniclo-fiothersmelancholiaoutsiderfolk & traditionalfreak folkanti-folk

Biography

Daniel Johnston, a legendary figure in American underground music, captivated audiences with his raw and poignant songs of love and pain. Despite his lifelong battle with mental illness, Johnston's music struck a delicate balance between innocence and emotional devastation, influencing a wide range of artists from Sonic Youth to Kurt Cobain. Johnston's lo-fi beginnings in the '80s evolved into more polished albums, with his unique perspective and vulnerable compositions leaving a lasting impact on the indie rock scene.

Born in 1961, Daniel Johnston's DIY approach to music, often recorded on cassette tapes in his parents' basement, showcased his painfully honest songwriting. His self-distributed albums like Songs of Pain and Hi, How Are You gained him a cult following in the '80s, leading to broader recognition in the '90s. Despite struggles with mental health and turbulent recording sessions, Johnston's music continued to evolve, culminating in acclaimed works like Fun in 1994. His legacy extended beyond music, with Johnston also making a mark as a prolific visual artist before his passing in 2019, leaving behind a rich body of work that continues to inspire.

Top Brand Affinities

Report Date: 2025-08-20

Daniel Johnston keeps 25-34 & 18-24 audiences engaged throughout UNITED STATES, UNITED KINGDOM, MEXICO. The composition is heavily male (58%), which favors creative built around style signals and community validation. Results concentrate on Instagram at 296 avg likes per post, while Instagram maintains continuity between bigger moments. Overlap with MOOG, Ampeg, Pro Tools supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Daniel Johnston score 1.43% — Moderate bucket.

Brand: MOOGBrand: AmpegBrand: Pro Tools

Followers:20,763

Engagements:296

Rate:1.4%

Posts:89

Avg Likes:296

Avg Comments:2

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 20,763 · Engagements 296 · Rate 1.4% Posts 89 · Views 0 · Avg Likes 296 · Avg Comments 2 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 38% 18-24: 28% 35-44: 19% 45-64: 8%	Largest: 25-34 (38%); next: 18-24 (28%)
Gender Split	Female: 42% Male: 58% Non-binary/Other: 0%	Skews male (58%)
Top Countries	UNITED STATES (57%) UNITED KINGDOM (7%) MEXICO (3%) CANADA (3%) ARGENTINA (3%)	Top regions: UNITED STATES (57%), UNITED KINGDOM (7%), MEXICO (3%)
Platform Engagement	Instagram: 296 avg likes/post	best engagement: Instagram 296 avg likes

Top Brand Affinities

MOOG

Score: 27.48

Ampeg

Score: 21.57

Pro Tools

Score: 8.68

Kodak

Score: 7.32

Kickstarter

Score: 6.13

Ableton

Score: 6.08

Columbia Pictures

Score: 6.02

Spotify Music

Score: 5.92

Vivienne Westwood

Score: 5.68

Paramount Pictures

Score: 5.50

SoundCloud

Score: 5.02

Leica

Score: 4.98

Brand	Category	Score
MOOG		27.48
Ampeg		21.57
Pro Tools		8.68
Kodak		7.32
Kickstarter		6.13
Ableton		6.08
Columbia Pictures		6.02
Spotify Music		5.92
Vivienne Westwood		5.68
Paramount Pictures		5.50
SoundCloud		5.02
Leica		4.98
Nickelodeon		4.84
Polaroid		4.66
Lollapalooza		4.53
Nixon		4.39
Dr. Martens		4.23
Hurley		4.07
Fujifilm		3.97
Cartoon Network		3.95
Taco Bell		3.59
Prismacolor		3.48
Comedy Central		3.41
Olympus		3.23
MTV		3.21
Emporium		3.17
Showtime		3.15
Stüssy		3.10
Warner Bros		3.05
NBC		3.00
Coachella		2.76
Urban Outfitters		2.70
Snoopy And The Peanuts Gang		2.65
Supreme		2.63
Vans		2.57
Carhartt		2.52
Tinder		2.51
Pepsi		2.39
Cadillac		2.34
Airbnb		2.28
Star Wars		2.19
WWE		2.10
Paypal		2.08
Beats Electronics		2.07
Adobe		2.04
Nintendo		1.96
Pantone Inc		1.92
Walmart		1.91
Guinness		1.90
Pixar		1.85