Daniel Calderón

Daniel Calderón — pop artist from CO.

Daniel Calderón, nacido en Medellín, es conocido como el gigante del vallenato romántico, llevando en su sangre la pasión por la música desde los 5 años.…

Influence: 47.94% Fanbase: 23.70% Trending: 60.06% Career Level: Independent

Top Brand Affinity

Highest overlapping lifestyle brand

Bodytech • 32.29% • Very Strong

As of 2025-08-20

1,948,946

Social Media Followers

As of 2025-08-20

00:00:00

Hours Airplay

2025-12-07 12:45:20 UTC

Genres

popmusica popular colombianalatinlatinvallenatovallenato modernosalsa y tropical

Biography

Daniel Calderón, nacido en Medellín, es conocido como el gigante del vallenato romántico, llevando en su sangre la pasión por la música desde los 5 años. Heredero del talento de su padre, el reconocido compositor Iván Calderón, Daniel se convirtió en la voz de Los Gigantes del Vallenato, renovando el género con un toque fresco y moderno. Con más de 20 años de carrera, ha fusionado la esencia del vallenato con sonidos contemporáneos, conquistando públicos en Colombia y el mundo con éxitos como Infiel y Aventura.

En 2025, Daniel Calderón vive un momento crucial en su carrera con el lanzamiento de su álbum más ambicioso, "Conexión". Con 15 canciones inéditas, busca conectar profundamente con sus seguidores de siempre y atraer a nuevas generaciones amantes del vallenato. Este proyecto reafirma que el vallenato no solo sigue vivo, sino que evoluciona y continúa conquistando corazones en todo el mundo, demostrando la versatilidad y la vigencia de este género musical.

Top Brand Affinities

Report Date: 2025-08-20

Daniel Calderón resonates most with 18-24 & 25-34 audiences and shows durable presence in COLOMBIA, ECUADOR, VENEZUELA. With a male-leaning (54%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (49,100 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Bodytech, Univision, Movistar makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Daniel Calderón score 0.51% — Low bucket.

Brand: BodytechBrand: UnivisionBrand: Movistar

Followers:1,948,946

Engagements:10,034

Rate:0.5%

Posts:2,855

Avg Likes:9,872

Avg Comments:87

Avg Views:52,446

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,948,946 · Engagements 10,034 · Rate 0.5% Posts 2,855 · Views 52,446 · Avg Likes 9,872 · Avg Comments 87 · Avg Views 52,446	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 37% 35-44: 10% 13-17: 4%	Largest: 18-24 (47%); next: 25-34 (37%)
Gender Split	Female: 46% Male: 54% Non-binary/Other: 0%	Skews male (54%)
Top Countries	COLOMBIA (57%) ECUADOR (16%) VENEZUELA (7%) UNITED STATES (5%) SPAIN (3%)	Top regions: COLOMBIA (57%), ECUADOR (16%), VENEZUELA (7%)
Platform Engagement	Instagram: 6,806 avg likes/post · Tiktok: 49,100 avg views/post · Youtube: 3,346 avg views/post	Best reach: Tiktok 49,100 avg views; best engagement: Instagram 6,806 avg likes

Top Brand Affinities

Bodytech

Score: 32.29

Univision

Score: 19.96

Movistar

Score: 15.35

LATAM

Score: 11.00

Suavecito

Score: 10.06

Pro Tools

Score: 8.72

Pioneer

Score: 6.49

VidaSana

Score: 5.97

Cafecito

Score: 4.36

Pic Collage

Score: 3.82

Tomorrowland

Score: 3.29

Nickelodeon

Score: 2.70

Brand	Category	Score
Bodytech		32.29
Univision		19.96
Movistar		15.35
LATAM		11.00
Suavecito		10.06
Pro Tools		8.72
Pioneer		6.49
VidaSana		5.97
Cafecito		4.36
Pic Collage		3.82
Tomorrowland		3.29
Nickelodeon		2.70
Herbalife		2.31
Mazda		1.58
Guess		1.49
Sony		1.42
Huawei		1.31
Cartier		1.21
Spotify Music		1.10
Tommy Hilfiger		1.06
musical.ly		1.01
Coca-Cola		1.00
Rolex		0.99
Heineken		0.97
Calvin Klein		0.90
DC Entertainment		0.88
Beats Electronics		0.87
Balenciaga		0.86
GoPro		0.85
Honda		0.85
Marvel		0.79
Puma		0.77
Prada		0.67
FIFA		0.67
Pandora		0.66
Netflix		0.66
National Geographic		0.64
Yamaha		0.63
Adidas		0.57
Suzuki		0.56
Chevrolet		0.53
Gucci		0.52
Google		0.52
Lamborghini		0.51
BMW		0.48
Audi		0.48
Nikon		0.48
Toyota		0.46
Nike		0.44
Walt Disney		0.43