
Dana Williams
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-20
153,888
Social Media Followers
As of 2025-08-20
00:00:00
Hours Airplay
2025-10-08 16:55:43 UTC
Genres
Biography
Raised in L.A. and New York, Dana Williams' musical career blossomed from a young age, honing her songwriting skills and collaborating with her late father, David Williams. With a natural affinity for jazz-inspired vocals, she gained recognition for her emotive and nuanced delivery, resonating with audiences through her soulful compositions. From her early EP releases to her successful singles and collaborations, Williams has consistently showcased her musical depth and versatility, garnering a dedicated fan base and critical acclaim within the music industry. Her ability to infuse both vulnerability and strength into her music sets her apart as a truly gifted artist with a timeless appeal.
Dana Williams connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily female (81%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 498 avg views per post; Instagram adds dependable engagement depth. Overlap with Live Nation, Amazon Music, Glossier highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Dana Williams moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 153,888 · Engagements 284 · Rate 0.2% Posts 1,943 · Views 851 · Avg Likes 279 · Avg Comments 13 · Avg Views 851 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
18-24: 60% 25-34: 26% 13-17: 8% 35-44: 4% |
Largest: 18-24 (60%); next: 25-34 (26%) |
Gender Split |
Female: 81% Male: 19% Non-binary/Other: 0% |
Skews female (81%) |
Top Countries |
UNITED STATES (37%) BRAZIL (8%) UNITED KINGDOM (7%) CANADA (6%) AUSTRALIA (4%) |
Top regions: UNITED STATES (37%), BRAZIL (8%), UNITED KINGDOM (7%) |
Platform Engagement | Instagram: 224 avg likes/post · Tiktok: 353 avg views/post · Youtube: 498 avg views/post | Best reach: Youtube 498 avg views; best engagement: Instagram 224 avg likes |
Top Brand Affinities
Live Nation
Amazon Music
Glossier
MOOG
Nasty Gal
REVOLVE
Madewell
Akai
HBO Max
Acne Studios
Free People
Pro Tools
Brand | Category | Score |
---|---|---|
Live Nation | 22.62 | |
Amazon Music | 19.38 | |
Glossier | 14.12 | |
MOOG | 13.98 | |
Nasty Gal | 11.87 | |
REVOLVE | 11.45 | |
Madewell | 11.20 | |
Akai | 10.90 | |
HBO Max | 10.63 | |
Acne Studios | 10.39 | |
Free People | 9.88 | |
Pro Tools | 9.55 | |
Maison Margiela | 9.19 | |
JACQUEMUS | 8.51 | |
J.Crew | 8.12 | |
iHeartRadio Music Awards | 7.29 | |
Champion | 7.06 | |
Ableton | 7.01 | |
boohoo | 6.97 | |
Coachella | 6.74 | |
Urban Outfitters | 6.35 | |
Coach | 6.19 | |
NBC | 6.04 | |
MISSGUIDED | 5.99 | |
SoundCloud | 5.83 | |
Pioneer | 5.74 | |
Loewe | 5.74 | |
Alexander McQueen | 5.70 | |
Steve Madden | 5.47 | |
Anthropologie | 5.44 | |
ULTA Beauty | 5.25 | |
Spotify Music | 5.22 | |
Summit Entertainment | 5.20 | |
Vivienne Westwood | 5.13 | |
MTV | 5.07 | |
Fenty beauty | 4.34 | |
Beats Electronics | 4.33 | |
Kodak | 4.27 | |
American Eagle | 4.26 | |
Miu Miu | 4.09 | |
Paramount Pictures | 4.08 | |
Target | 3.98 | |
Lollapalooza | 3.85 | |
Verizon | 3.85 | |
BALMAIN | 3.78 | |
NORDSTROM | 3.72 | |
Stüssy | 3.61 | |
Showtime | 3.60 | |
ASOS | 3.55 | |
NARS Cosmetics | 3.47 |
Official Profiles
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LoginArtist: Dana Williams
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Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
Aired At | Song | Station | Location | Duration (s) |
---|---|---|---|---|
2025-08-22 13:54:21 | All Night | Radio Campus Clermont Ferrand | Clermont-Ferrand, FR | 148 |
2025-08-22 13:17:30 | Temporary | Global Soul Radio | London, GB | 144 |
2025-08-22 07:06:41 | Two Feet feat. Pell,Dana Williams | Konbini Radio | Paris, FR | 187 |
2025-08-22 05:20:07 | Sunroof | WICB | Ithaca, NY, US | 236 |
2025-08-22 03:19:00 | Sing It Back | SYN FM | Melbourne, AU | 192 |
Popularity (2025-10-07)
Platform | % |
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No data. |