Dana and Alden

Dana and Alden — r&b, funk & soul artist from US.

Dana and Alden McWayne, childhood friends from Eugene, Oregon, fulfilled their dream of forming a band together under the moniker of their first names. Their…

Influence: 51.51% Fanbase: 25.63% Trending: 64.45% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ableton • 15.32% • Very Strong

As of 2025-08-20

1,086,765

Social Media Followers

As of 2025-08-20

00:00:00

Hours Airplay

2025-10-08 18:41:00 UTC

Genres

r&b, funk & soulr&b/soulsoul

Biography

Dana and Alden McWayne, childhood friends from Eugene, Oregon, fulfilled their dream of forming a band together under the moniker of their first names. Their genre-defying music, rooted in jazz but drawing from various influences, gained momentum with EPs like 'Brothers' before evolving into a vibrant sound showcased in albums like 'Quiet Music For Young People' and 'Coyote, You’re My Star'.

Their latest album, 'Speedo', marks a significant milestone as their first release with Concord Jazz. Recorded during an energized stint in Lisbon with producer Charif Megarbane, the album showcases a diverse musical evolution incorporating elements of psychedelia, indie, and disco. As Dana and Alden delve into new sonic territories, 'Speedo' reflects their growth and maturity while continuing to surprise listeners with fresh perspectives and experiences.

Top Brand Affinities

Report Date: 2025-08-20

Dana and Alden cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, CANADA, BRAZIL. A heavily male (74%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 56,700 avg views per post, while Tiktok preserves the relationship between tentpoles. Affinity lines up with Ableton, Akai, Glossier, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Dana and Alden score 1.24% — Moderate bucket.

Brand: AbletonBrand: AkaiBrand: Glossier

Followers:1,086,765

Engagements:13,435

Rate:1.2%

Posts:1,107

Avg Likes:12,041

Avg Comments:101

Avg Views:56,929

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,086,765 · Engagements 13,435 · Rate 1.2% Posts 1,107 · Views 56,929 · Avg Likes 12,041 · Avg Comments 101 · Avg Views 56,929	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 33% 35-44: 7% 13-17: 6%	Largest: 18-24 (49%); next: 25-34 (33%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	UNITED STATES (53%) CANADA (6%) BRAZIL (5%) AUSTRALIA (3%) ITALY (3%)	Top regions: UNITED STATES (53%), CANADA (6%), BRAZIL (5%)
Platform Engagement	Instagram: 4,048 avg likes/post · Tiktok: 56,700 avg views/post · Youtube: 229 avg views/post	Best reach: Tiktok 56,700 avg views; best engagement: Tiktok 7,975 avg likes

Top Brand Affinities

Ableton

Score: 15.32

Akai

Score: 13.70

Glossier

Score: 9.61

Pro Tools

Score: 9.33

SoundCloud

Score: 6.93

Kodak

Score: 5.29

Free People

Score: 5.19

Gillette

Score: 4.96

Spotify Music

Score: 4.96

Urban Outfitters

Score: 4.79

Beats Electronics

Score: 4.64

Coachella

Score: 4.47

Brand	Category	Score
Ableton		15.32
Akai		13.70
Glossier		9.61
Pro Tools		9.33
SoundCloud		6.93
Kodak		5.29
Free People		5.19
Gillette		4.96
Spotify Music		4.96
Urban Outfitters		4.79
Beats Electronics		4.64
Coachella		4.47
Taco Bell		4.38
American Eagle		3.94
Lollapalooza		3.86
NORDSTROM		3.70
Coors		3.56
Carhartt		3.50
Stüssy		3.44
Fujifilm		3.36
Paramount Pictures		3.14
Chipotle Mexican Grill		2.98
Nickelodeon		2.74
Dr. Martens		2.72
Chrysler		2.70
ASOS		2.69
Showtime		2.66
Polaroid		2.55
NBC		2.46
Hennessy		2.44
Walmart		2.26
Airbnb		2.23
Tinder		2.13
Vans		2.10
Fenty beauty		2.09
Busch		2.05
Budweiser		2.01
The North Face		2.00
Supreme		1.98
Sneakerhead		1.90
Nintendo		1.87
Tesla Motors		1.87
Target		1.77
Sunnies Studios		1.77
Pepsi		1.74
Calvin Klein		1.67
Red Bull		1.62
Sprite		1.60
Costco		1.56
Cadillac		1.56

Official Profiles

Artist: Dana and Alden

Date Range: 2025-10-08 → 2025-10-08

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Dana and Alden today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-22)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At	Song	Station	Location	Duration (s)
2025-08-22 17:11:04	Childhood Crush (feat. Cinya Khan)	Campus FM	Toulouse, FR	167
2025-08-22 14:44:10	Don’t Run Away	CHYZ 94.3 FM	Quebec City, QC, CA	177
2025-08-22 09:32:01	Childhood Crush (feat. Cinya Khan)	WNXP	Nashville, US	169
2025-08-22 07:43:56	Norm	The Loft	Washington, D.C., US	162