Dan Caplen
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-20
30,332
Social Media Followers
As of 2025-08-20
00:00:00
Hours Airplay
2025-12-07 11:18:47 UTC
Genres
Biography
Dan Caplen speaks to 18-24 & 25-34 audiences with measurable traction in UNITED KINGDOM, UNITED STATES, IRELAND. Composition is female-leaning (51%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (2,859 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Virgin Atlantic, Warner Music, ITV, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 30,332 · Engagements 326 · Rate 1.1% Posts 1,303 · Views 2,859 · Avg Likes 317 · Avg Comments 11 · Avg Views 2,859 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 55% 25-34: 31% 13-17: 6% 35-44: 6% |
Largest: 18-24 (55%); next: 25-34 (31%) |
| Gender Split |
Female: 51% Male: 49% Non-binary/Other: 0% |
Skews female (51%) |
| Top Countries |
UNITED KINGDOM (24%) UNITED STATES (19%) IRELAND (5%) ITALY (4%) GERMANY (3%) |
Top regions: UNITED KINGDOM (24%), UNITED STATES (19%), IRELAND (5%) |
| Platform Engagement | Instagram: 242 avg likes/post · Youtube: 2,859 avg views/post | Best reach: Youtube 2,859 avg views; best engagement: Instagram 242 avg likes |
Top Brand Affinities
Virgin Atlantic
Warner Music
ITV
SUSHISAMBA
MOOG
Selfridges
All Saints
Amazon Music
Mixcloud
Akai
Pro Tools
River Island
| Brand | Category | Score |
|---|---|---|
| Virgin Atlantic | 29.95 | |
| Warner Music | 27.09 | |
| ITV | 26.48 | |
| SUSHISAMBA | 22.99 | |
| MOOG | 16.11 | |
| Selfridges | 13.68 | |
| All Saints | 12.94 | |
| Amazon Music | 12.93 | |
| Mixcloud | 12.03 | |
| Akai | 11.23 | |
| Pro Tools | 10.27 | |
| River Island | 9.81 | |
| MISSGUIDED | 9.45 | |
| ASOS | 8.72 | |
| Vauxhall | 8.40 | |
| Marks & Spencer | 8.26 | |
| boohoo | 8.22 | |
| Tate Modern | 7.87 | |
| Acne Studios | 7.44 | |
| Harrods | 6.53 | |
| Vivienne Westwood | 6.46 | |
| Carlsberg | 6.15 | |
| Pioneer | 6.11 | |
| Topshop | 5.77 | |
| Ableton | 5.75 | |
| Dr. Martens | 5.62 | |
| Guinness | 5.62 | |
| Ryanair | 5.53 | |
| Spotify Music | 5.40 | |
| Primark | 5.22 | |
| Tesco | 5.20 | |
| BBC | 5.13 | |
| Showtime | 5.03 | |
| Free People | 4.90 | |
| Cadbury | 4.55 | |
| Pacific Northwest Wonderland | 4.53 | |
| Lush | 4.39 | |
| ALDI | 4.31 | |
| SoundCloud | 4.19 | |
| Jimmy Choo | 4.09 | |
| MTV | 3.99 | |
| Coachella | 3.88 | |
| Aperol | 3.72 | |
| Baileys | 3.44 | |
| Martini | 3.41 | |
| Sunnies Studios | 3.41 | |
| Beats Electronics | 3.40 | |
| NBC | 3.32 | |
| Urban Outfitters | 3.29 | |
| Polaroid | 3.23 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
