Dan Aux

Dan Aux — electronic artist from AU.

Dan Aux is a multifaceted artist known for his work as a DJ, producer, and radio host on New Zealand's ZM. He is a prominent figure in the weekend club scene…

Influence: 51.01% Fanbase: 33.92% Trending: 59.55% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Air New Zealand • 217.50% • Very Strong

As of 2025-08-20

13,499

Social Media Followers

As of 2025-08-20

00:00:00

Hours Airplay

2025-10-08 18:47:52 UTC

Genres

electronicdancenz electronicelectronichousedeep house

Biography

Dan Aux is a multifaceted artist known for his work as a DJ, producer, and radio host on New Zealand's ZM. He is a prominent figure in the weekend club scene and a popular performer at summer festivals, having shared the stage with notable acts such as Major Lazer, Skrillex, and Martin Garrix. Aux's production talents have been showcased through collaborations with local artists like P-Money and Kings, in addition to his own music releases, including an album in 2014.

Top Brand Affinities

Report Date: 2025-08-20

Dan Aux keeps 25-34 & 35-44 audiences engaged throughout NEW ZEALAND, AUSTRALIA, UNITED STATES. The composition is heavily male (60%), which favors creative built around style signals and community validation. Results concentrate on Instagram at 43 avg likes per post, while Instagram maintains continuity between bigger moments. Overlap with Air New Zealand, Campbell's, TUI supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Dan Aux score 0.32% — Low bucket.

Brand: Air New ZealandBrand: Campbell'sBrand: TUI

Followers:13,499

Engagements:43

Rate:0.3%

Posts:988

Avg Likes:43

Avg Comments:3

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 13,499 · Engagements 43 · Rate 0.3% Posts 988 · Views 0 · Avg Likes 43 · Avg Comments 3 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 47% 35-44: 26% 18-24: 18% 45-64: 7%	Largest: 25-34 (47%); next: 35-44 (26%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	NEW ZEALAND (77%) AUSTRALIA (9%) UNITED STATES (4%) UNITED KINGDOM (3%) CANADA (1%)	Top regions: NEW ZEALAND (77%), AUSTRALIA (9%), UNITED STATES (4%)
Platform Engagement	Instagram: 43 avg likes/post	best engagement: Instagram 43 avg likes

Top Brand Affinities

Air New Zealand

Score: 217.50

Campbell's

Score: 38.66

TUI

Score: 28.21

TUI Group

Score: 27.96

Mixcloud

Score: 23.74

Pioneer

Score: 18.72

Holden

Score: 16.91

Qantas

Score: 16.20

MOOG

Score: 16.14

Trancefamily

Score: 15.68

Kmart

Score: 14.26

Afterpay

Score: 13.56

Brand	Category	Score
Air New Zealand		217.50
Campbell's		38.66
TUI		28.21
TUI Group		27.96
Mixcloud		23.74
Pioneer		18.72
Holden		16.91
Qantas		16.20
MOOG		16.14
Trancefamily		15.68
Kmart		14.26
Afterpay		13.56
Amazon Music		13.45
New Line Cinema		13.44
Ableton		12.35
Peroni		11.24
Sennheiser		10.82
Vodafone		10.10
Sunnies Studios		9.07
Tomorrowland		8.71
Clarks		7.50
Jagermeister		7.40
Heineken		7.04
McLaren		6.65
Mazda		6.37
Moët & Chandon		5.95
Pilsner Urquell		5.88
Datsun		5.34
SoundCloud		5.30
Coachella		4.71
Smirnoff		4.57
UberEATS		4.40
Showtime		4.38
iHeartRadio Music Awards		4.35
Nixon		4.29
Beats Electronics		4.20
Lush		4.09
Billabong		3.96
Red Bull		3.79
Nissan		3.61
Spotify Music		3.60
Martini		3.59
UFC		3.49
TripAdvisor		3.44
GoPro		3.33
Tinder		3.31
Hilton		3.28
Guinness		3.12
Aperol		3.11
Geocaching		2.95