Damso

Damso — pop artist from BE.

With a career spanning over two decades, French artist Aperçu has established himself as a prominent figure in the electronic music scene. His unique blend of…

Influence: 74.82% Fanbase: 68.26% Trending: 78.10% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Accor Hotels • 38.43% • Very Strong

As of 2025-10-01

4,983,239

Social Media Followers

As of 2025-10-01

00:00:00

Hours Airplay

2025-11-07 00:41:28 UTC

Genres

poppop urbainehip-hop & raprap conscienthip-hop/rapfrench hip hopbelgian hip hoprap belgehip hoptrap

Biography

With a career spanning over two decades, French artist Aperçu has established himself as a prominent figure in the electronic music scene. His unique blend of house and techno has garnered him a dedicated following worldwide. Aperçu's discography includes several acclaimed releases on respected labels such as Innervisions and Kompakt, showcasing his versatile production skills and musical vision. Known for his dynamic DJ sets, Aperçu continues to captivate audiences with his infectious energy and seamless mixing.

In addition to his work as a producer and DJ, Aperçu is also a co-founder of the record label XYZ Records, which has become a platform for emerging talent in the electronic music industry. With a commitment to pushing boundaries and exploring new sonic territories, Aperçu remains a driving force in the evolution of electronic music.

Top Brand Affinities

Report Date: 2025-10-01

Damso reliably reaches 18-24 & 25-34 audiences in FRANCE, BELGIUM, CANADA. The base is heavily male (70%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (4,707,361 avg views per post); Youtube layers on depth and replies. The audience sits near Accor Hotels, Kiabi, Ricard, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Damso score 2.62% — Strong bucket.

Brand: Accor HotelsBrand: KiabiBrand: Ricard

Followers:4,983,239

Engagements:130,629

Rate:2.6%

Posts:36

Avg Likes:127,792

Avg Comments:3,745

Avg Views:4,707,361

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,983,239 · Engagements 130,629 · Rate 2.6% Posts 36 · Views 4,707,361 · Avg Likes 127,792 · Avg Comments 3,745 · Avg Views 4,707,361	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 27% 13-17: 9% 35-44: 5%	Largest: 18-24 (59%); next: 25-34 (27%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries	FRANCE (70%) BELGIUM (8%) CANADA (3%) MOROCCO (3%) UNITED STATES (2%)	Top regions: FRANCE (70%), BELGIUM (8%), CANADA (3%)
Platform Engagement	Instagram: 47,802 avg likes/post · Youtube: 4,707,361 avg views/post	Best reach: Youtube 4,707,361 avg views; best engagement: Youtube 79,990 avg likes

Top Brand Affinities

Accor Hotels

Score: 38.43

Kiabi

Score: 24.21

Ricard

Score: 18.59

Emporio Armani

Score: 10.87

Akai

Score: 10.66

Longchamp

Score: 10.51

KARL LAGERFELD

Score: 8.65

Grey Goose

Score: 8.25

Calzedonia

Score: 7.40

Lacoste

Score: 7.12

boohoo

Score: 6.95

Décathlon

Score: 6.65

Brand	Category	Score
Accor Hotels		38.43
Kiabi		24.21
Ricard		18.59
Emporio Armani		10.87
Akai		10.66
Longchamp		10.51
KARL LAGERFELD		8.65
Grey Goose		8.25
Calzedonia		7.40
Lacoste		7.12
boohoo		6.95
Décathlon		6.65
Hublot		4.94
Elle Magazine		4.71
Stradivarius		4.36
Montblanc		4.30
Carhartt		4.13
Carrefour		4.11
Kiko		4.04
Pull&Bear		3.97
BALMAIN		3.93
Daniel Wellington		3.62
KENZO		3.54
ASOS		3.48
Garnier		3.36
Timberland		3.21
Bershka		3.08
Moschino		3.07
Polo Ralph Lauren		3.05
Puma		3.05
Valentino		3.04
Colgate		3.04
Supreme		3.02
Christian Louboutin		3.02
Fila		2.82
The North Face		2.79
Lollapalooza		2.79
Faber-Castell		2.70
Stüssy		2.69
Rover		2.59
Versace		2.56
NBA		2.55
Peugeot		2.49
Nike		2.48
Louis Vuitton		2.46
Beats Electronics		2.39
Calvin Klein		2.37
Levi's		2.28
Balenciaga		2.23
Vans		2.20