Daliwonga Brand Affinity ranks highest Woolworths at 42.91% . Very Strong. Score DMDB 58.80% | Fanbase 43.71%

Daliwonga — pop artist from ZA.

Daliwonga, a singer and songwriter from Soweto, gained recognition for his feature on Luu Nineleven's popular track "Friends With Benefits." Known for his…

Daliwonga

Recognizable

Country: ZA | Gender: male | Artist ID: 9731eec8-ca47-11e9-bea7-549f35161576

Find Artist

Genres

popsouth african popelectronicdanceelectronicamapianoafricanafro soul

Influential: 58.80% Fanbase: 43.71% Trending: 66.35%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Woolworths • 42.91% • Very Strong

As of 2025-09-09

1,007,261

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 58.80% | Fanbase 43.71% | Trending 66.35% | CAREER STAGE: MAINSTREAM

Biography

Daliwonga, a singer and songwriter from Soweto, gained recognition for his feature on Luu Nineleven's popular track "Friends With Benefits." Known for his smooth vocals and catchy melodies, he has collaborated on numerous amapiano hits.

Report Date: 2025-09-09

Daliwonga draws 18-24 & 25-34 audiences and holds attention in SOUTH AFRICA, UNITED STATES, MOZAMBIQUE. The skew is heavily male (79%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 279,606 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Woolworths, Ellesse, Hennessey makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Daliwonga score 1.99% — Moderate bucket.

Brand: WoolworthsBrand: EllesseBrand: Hennessey

Followers:1,007,261

Engagements:20,014

Rate:2.0%

Posts:188

Avg Likes:19,952

Avg Comments:170

Avg Views:279,606

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,007,261 · Engagements 20,014 · Rate 2.0% Posts 188 · Views 279,606 · Avg Likes 19,952 · Avg Comments 170 · Avg Views 279,606	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 42% 35-44: 5% 13-17: 5%	Largest: 18-24 (48%); next: 25-34 (42%)
Gender Split	Female: 21% Male: 79% Non-binary/Other: 0%	Skews male (79%)
Top Countries	SOUTH AFRICA (64%) UNITED STATES (6%) MOZAMBIQUE (5%) UNITED KINGDOM (4%) NAMIBIA (3%)	Top regions: SOUTH AFRICA (64%), UNITED STATES (6%), MOZAMBIQUE (5%)
Platform Engagement	Instagram: 17,238 avg likes/post · Youtube: 279,606 avg views/post	Best reach: Youtube 279,606 avg views; best engagement: Instagram 17,238 avg likes

Top Brand Affinities

Woolworths

Score: 42.91

Ellesse

Score: 18.83

Hennessey

Score: 14.49

Palm Angels

Score: 13.63

Champion

Score: 11.99

MISSGUIDED

Score: 10.31

Hennessy

Score: 9.71

shein

Score: 9.37

New Era

Score: 9.31

Ted Baker

Score: 9.11

Kappa

Score: 8.29

Jagermeister

Score: 7.84

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Top Brand Affinities

Brand	Category	Score
Woolworths		42.91
Ellesse		18.83
Hennessey		14.49
Palm Angels		13.63
Champion		11.99
MISSGUIDED		10.31
Hennessy		9.71
shein		9.37
New Era		9.31
Ted Baker		9.11
Kappa		8.29
Jagermeister		7.84
SheInside		7.74
Lacoste		7.20
Coach		6.98
Pioneer		6.80
KARL LAGERFELD		6.21
Dsquared		5.95
Herbalife		5.84
The North Face		5.49
boohoo		5.46
Moët & Chandon		5.43
TOM FORD		5.41
Dr. Martens		5.30
H&M		5.29
Alexander McQueen		4.78
Colgate		4.31
Bacardi		4.29
Timberland		3.99
FOREX		3.89
Dolce & Gabbana		3.79
Stüssy		3.59
Fenty beauty		3.57
Puma		3.49
Revlon		3.22
Nike		3.21
Zara		3.18
SoundCloud		3.16
BALMAIN		3.15
Emporium		3.06
ASOS		2.88
Versace		2.83
Vans		2.82
Topshop		2.69
Sprite		2.49
Heineken		2.49
Guess		2.39
GIVENCHY		2.32
Christian Louboutin		2.25
KENZO		2.24