Dalex
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
12,222,193
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
Influenced by reggaeton and R&B, Dalex's journey to music began in Puerto Rico after moving from Pennsylvania. Following his solo debut, he released the EP La Nueva Ola in 2018, which received critical acclaim. His 2019 album Climaxxx reached the Top 20 on Latin Rhythms Albums charts. Dalex continued his success with collaborations and mixtapes, establishing himself as a prominent figure in the urban Latin music scene.
Dalex engages 18-24 & 25-34 audiences with repeatable results in COLOMBIA, VENEZUELA, PERU. The fan base skews heavily male (57%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (94,600 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Bodytech, Amazon Music, Movistar, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 12,222,193 · Engagements 23,313 · Rate 0.2% Posts 1,332 · Views 118,946 · Avg Likes 23,046 · Avg Comments 203 · Avg Views 118,946 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 65% 25-34: 21% 13-17: 10% 35-44: 4% |
Largest: 18-24 (65%); next: 25-34 (21%) |
| Gender Split |
Female: 43% Male: 57% Non-binary/Other: 0% |
Skews male (57%) |
| Top Countries |
COLOMBIA (15%) VENEZUELA (12%) PERU (9%) ARGENTINA (9%) MEXICO (8%) |
Top regions: COLOMBIA (15%), VENEZUELA (12%), PERU (9%) |
| Platform Engagement | Instagram: 17,362 avg likes/post · Tiktok: 94,600 avg views/post · Youtube: 24,346 avg views/post | Best reach: Tiktok 94,600 avg views; best engagement: Instagram 17,362 avg likes |
Top Brand Affinities
Bodytech
Amazon Music
Movistar
American Airlines
Andis
Suavecito
Barber Shop Connect
Steve Madden
iHeartRadio Music Awards
Iberostar Hotels & Resorts
American Eagle
shein
| Brand | Category | Score |
|---|---|---|
| Bodytech | 14.62 | |
| Amazon Music | 9.07 | |
| Movistar | 7.60 | |
| American Airlines | 6.52 | |
| Andis | 6.34 | |
| Suavecito | 5.98 | |
| Barber Shop Connect | 4.33 | |
| Steve Madden | 4.26 | |
| iHeartRadio Music Awards | 4.06 | |
| Iberostar Hotels & Resorts | 3.80 | |
| American Eagle | 3.56 | |
| shein | 3.52 | |
| Fendi | 3.25 | |
| VidaSana | 2.84 | |
| Pull&Bear | 2.80 | |
| SheInside | 2.77 | |
| Dolce & Gabbana | 2.63 | |
| Bershka | 2.35 | |
| Kylie Cosmetics | 2.30 | |
| musical.ly | 2.25 | |
| Spotify Music | 2.13 | |
| FashionNova | 2.08 | |
| Cafecito | 2.07 | |
| SoundCloud | 1.94 | |
| Versace | 1.90 | |
| Tomorrowland | 1.90 | |
| Beats Electronics | 1.66 | |
| Los Angeles Lakers | 1.63 | |
| FOREX | 1.60 | |
| Guess | 1.57 | |
| Too Faced Cosmetics | 1.56 | |
| Calvin Klein | 1.54 | |
| Lamborghini | 1.49 | |
| Cartier | 1.30 | |
| GIVENCHY | 1.30 | |
| Gymshark | 1.30 | |
| Supreme | 1.26 | |
| Balenciaga | 1.26 | |
| Sephora | 1.25 | |
| Pandora | 1.24 | |
| Huda Beauty | 1.21 | |
| Nike | 1.21 | |
| NYX Cosmetics | 1.21 | |
| Rolex | 1.17 | |
| Puma | 1.13 | |
| Yves Saint Laurent | 1.09 | |
| Pepsi | 1.09 | |
| Coca-Cola | 1.05 | |
| Gucci | 1.01 | |
| Louis Vuitton | 0.99 |
Official Profiles
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LoginArtist: Dalex
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Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-09-10)
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Popularity (2025-09-09)
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Artist Performace Report
Streams: 0 ? 0 (+0.00%)
Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
Audience (latest followers)
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Popularity Change (%)
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Streaming Audience Growth
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Radio Airplay Change (min)
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Streams & Royalties
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| Streams | 0 | 0 | +0 |
| Royalties | $0.00 | $0.00 | +0.00 |
