Daft Punk Brand Affinity ranks highest Mixcloud at 21.86% . Very Strong. Score DMDB 77.35% | Fanbase 79.47%

Daft Punk — pop artist from FR.

Daft Punk, consisting of Guy-Manuel de Homem-Christo and Thomas Bangalter, emerged as influential figures in electronic music, blending various genres to…

Daft Punk

Superstar

Country: FR | Artist ID: 11e81bc3-f441-f3bc-b34a-a0369fe50396

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Genres

poppopelectronicfilter housedanceelectroelectronichouse

Influential: 77.35% Fanbase: 79.47% Trending: 76.28%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 21.86% • Very Strong

As of 2025-09-09

4,944,629

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 77.35% | Fanbase 79.47% | Trending 76.28% | CAREER STAGE: SUPERSTAR

Biography

Daft Punk, consisting of Guy-Manuel de Homem-Christo and Thomas Bangalter, emerged as influential figures in electronic music, blending various genres to create a unique sound. Formed in 1992 after the disbandment of Darlin', the duo gained recognition with their debut album "Homework" in 1997, followed by the critically acclaimed "Discovery" in 2001. Their experimental approach continued with "Human After All" in 2005, showcasing a raw and dystopian sound. Daft Punk's impact extended beyond their music, influencing the EDM scene and mainstream pop through collaborations with artists like Kanye West and the Weeknd.

Throughout the years, Daft Punk's evolution reflected their willingness to challenge conventions and explore new musical territories. From their early success with singles like "Da Funk" to their Grammy-winning album "Random Access Memories" in 2013, the duo consistently pushed boundaries. Their involvement in projects such as the "Tron: Legacy" soundtrack and collaborations with Pharrell Williams further solidified their status as innovators in the industry. After disbanding in 2021, Daft Punk's legacy endures, with reissues of their iconic albums continuing to captivate audiences and showcase their enduring influence on electronic music.

Report Date: 2025-09-09

Daft Punk stands out with 18-24 & 25-34 audiences across UNITED STATES, MEXICO, BRAZIL. The profile is heavily male (69%), and content lands hardest on Tiktok, where posts average 263,150 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Mixcloud, MOOG, Akai, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Daft Punk a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Daft Punk score 1.60% — Moderate bucket.

Brand: MixcloudBrand: MOOGBrand: Akai

Followers:4,944,629

Engagements:78,933

Rate:1.6%

Posts:327

Avg Likes:75,376

Avg Comments:623

Avg Views:357,697

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,944,629 · Engagements 78,933 · Rate 1.6% Posts 327 · Views 357,697 · Avg Likes 75,376 · Avg Comments 623 · Avg Views 357,697	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 35% 35-44: 7% 13-17: 4%	Largest: 18-24 (52%); next: 25-34 (35%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	UNITED STATES (13%) MEXICO (11%) BRAZIL (9%) FRANCE (6%) COLOMBIA (6%)	Top regions: UNITED STATES (13%), MEXICO (11%), BRAZIL (9%)
Platform Engagement	Instagram: 47,441 avg likes/post · Tiktok: 263,150 avg views/post · Youtube: 94,547 avg views/post	Best reach: Tiktok 263,150 avg views; best engagement: Instagram 47,441 avg likes

Top Brand Affinities

Mixcloud

Score: 21.86

MOOG

Score: 21.12

Akai

Score: 18.06

Pioneer

Score: 15.78

Ableton

Score: 14.14

Sennheiser

Score: 11.29

DeLorean Motor Company

Score: 9.25

Pro Tools

Score: 8.00

Final Fantasy

Score: 7.09

Tomorrowland

Score: 5.96

Lollapalooza

Score: 5.90

SoundCloud

Score: 5.60

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Top Brand Affinities

Brand	Category	Score
Mixcloud		21.86
MOOG		21.12
Akai		18.06
Pioneer		15.78
Ableton		14.14
Sennheiser		11.29
DeLorean Motor Company		9.25
Pro Tools		8.00
Final Fantasy		7.09
Tomorrowland		5.96
Lollapalooza		5.90
SoundCloud		5.60
Bandai Namco		5.36
Coachella		5.16
Resident Evil		5.02
Sega		4.98
Movistar		4.32
Leica		4.22
Kodak		4.03
Columbia Pictures		3.92
Oculus		3.87
Beats Electronics		3.77
Warner Bros		3.62
Spotify Music		3.57
Nintendo		3.55
Mortal Kombat		3.48
Star Wars		3.46
Fallout		3.44
Cartoon Network		3.40
Summit Entertainment		3.20
Prismacolor		3.07
Hot Wheels		3.02
Gundam		2.98
Alfa Romeo		2.87
Aston Martin		2.81
Lego		2.77
MTV		2.77
Stüssy		2.69
Burger King		2.69
Vans		2.68
Adobe		2.64
Fujifilm		2.58
Carhartt		2.47
Polaroid		2.43
Transformers		2.41
Pixar		2.36
Dr. Martens		2.34
Pantone Inc		2.33
Ferrari		2.29
Montblanc		2.26