
D Smoke
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
2,551,079
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-10-08 18:45:42 UTC
Genres
Biography
D Smoke gained recognition with his debut album, Black Habits, released on February 7, 2020, featuring collaborations with artists like Snoop Dogg and Jill Scott. His music has earned critical acclaim, leading to multiple GRAMMY nominations and a NAACP Image Award nomination. Through his artistry and leadership as a Black, Bilingual Rapper, Musician, and CEO, D Smoke strives to bridge cultural divides and create opportunities for underrepresented communities.
D Smoke draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, BRAZIL, FRANCE. The skew is heavily male (62%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 84,254 avg views per post, with Instagram sustaining the conversation. Audience adjacency to WNBA, Amazon Music, Akai makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 2,551,079 · Engagements 13,297 · Rate 0.5% Posts 141 · Views 132,654 · Avg Likes 12,953 · Avg Comments 421 · Avg Views 132,654 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
18-24: 47% 25-34: 40% 35-44: 7% 13-17: 5% |
Largest: 18-24 (47%); next: 25-34 (40%) |
Gender Split |
Female: 38% Male: 62% Non-binary/Other: 0% |
Skews male (62%) |
Top Countries |
UNITED STATES (44%) BRAZIL (8%) FRANCE (4%) CANADA (4%) UNITED KINGDOM (4%) |
Top regions: UNITED STATES (44%), BRAZIL (8%), FRANCE (4%) |
Platform Engagement | Instagram: 6,428 avg likes/post · Tiktok: 48,400 avg views/post · Youtube: 84,254 avg views/post | Best reach: Youtube 84,254 avg views; best engagement: Instagram 6,428 avg likes |
Top Brand Affinities
WNBA
Amazon Music
Akai
Pro Tools
iHeartRadio Music Awards
FashionNova
Coach
Hennessy
Champion
Steve Madden
Gerber
Ableton
Brand | Category | Score |
---|---|---|
WNBA | 22.76 | |
Amazon Music | 15.92 | |
Akai | 12.52 | |
Pro Tools | 9.89 | |
iHeartRadio Music Awards | 7.62 | |
FashionNova | 6.83 | |
Coach | 6.73 | |
Hennessy | 6.57 | |
Champion | 6.44 | |
Steve Madden | 6.20 | |
Gerber | 5.98 | |
Ableton | 5.91 | |
boohoo | 5.69 | |
MISSGUIDED | 5.56 | |
Fenty beauty | 5.54 | |
Macy's | 4.90 | |
Los Angeles Lakers | 4.32 | |
shein | 4.24 | |
SoundCloud | 4.13 | |
OLD NAVY | 4.08 | |
NORDSTROM | 4.00 | |
Verizon | 3.81 | |
ESPN | 3.75 | |
Forever 21 | 3.73 | |
Sneakerhead | 3.61 | |
Lollapalooza | 3.54 | |
Target | 3.49 | |
SheInside | 3.48 | |
Beats Electronics | 3.47 | |
Coachella | 3.36 | |
NFL | 3.22 | |
ASOS | 3.14 | |
NARS Cosmetics | 2.92 | |
NBA | 2.84 | |
NBC | 2.84 | |
Kodak | 2.82 | |
Spotify Music | 2.73 | |
Urban Outfitters | 2.67 | |
MTV | 2.64 | |
Kylie Cosmetics | 2.62 | |
Nickelodeon | 2.61 | |
Chipotle Mexican Grill | 2.48 | |
Walmart | 2.40 | |
Cadillac | 2.35 | |
Paramount Pictures | 2.34 | |
Lululemon Athletica | 2.33 | |
TOM FORD | 2.29 | |
Philips | 2.22 | |
Christian Louboutin | 2.22 | |
NYX Cosmetics | 2.21 |
Official Profiles
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LoginArtist: D Smoke
The map shows every radio station that aired D Smoke today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
Aired At | Song | Station | Location | Duration (s) |
---|---|---|---|---|
2025-08-22 05:35:13 | Switch Up | KWEE-FM | Portland, OR, US | 2 |
2025-08-22 04:19:50 | God Body Brothers (with D Smoke, Oswin Benjamin & AJ McQueen) | Radio Ballade 101.8 | Esperaza, FR | 269 |
2025-08-22 03:41:58 | Get Lit | The Loft | Washington, D.C., US | 206 |
2025-08-22 02:17:44 | Keep It Movin | Radio Ballade 101.8 | Esperaza, FR | 178 |
Popularity (2025-10-07)
Platform | % |
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No data. |