D-LITE

D-LITE — pop artist from KR.

DAESUNG's official Instagram account is a hub for fans to get updates and insights into the artist's latest activities and projects. With a mix of personal…

Influence: 57.54% Fanbase: 38.81% Trending: 66.91% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Style Nanda • 15.19% • Very Strong

As of 2025-09-09

1,190,435

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-10-08 18:41:13 UTC

Genres

poppopk-pop

Biography

DAESUNG's official Instagram account is a hub for fans to get updates and insights into the artist's latest activities and projects. With a mix of personal photos, behind-the-scenes glimpses, and promotional content, followers can stay connected and engaged with DAESUNG's music career. The account serves as a platform for fans to interact with the artist and show their support through likes, comments, and shares. Follow DAESUNG on Instagram to stay up-to-date with his musical journey and connect with other fans around the world.

Top Brand Affinities

Report Date: 2025-09-09

D-LITE engages 18-24 & 25-34 audiences with repeatable results in INDONESIA, SOUTH KOREA, VIETNAM. The fan base skews heavily female (77%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (136,972 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Style Nanda, GENTLE MONSTER, Vivienne Westwood, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist D-LITE score 3.59% — Very Strong bucket.

Brand: Style NandaBrand: GENTLE MONSTERBrand: Vivienne Westwood

Followers:1,190,435

Engagements:42,711

Rate:3.6%

Posts:454

Avg Likes:42,480

Avg Comments:573

Avg Views:136,972

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,190,435 · Engagements 42,711 · Rate 3.6% Posts 454 · Views 136,972 · Avg Likes 42,480 · Avg Comments 573 · Avg Views 136,972	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 26% 13-17: 9% 35-44: 3%	Largest: 18-24 (61%); next: 25-34 (26%)
Gender Split	Female: 77% Male: 23% Non-binary/Other: 0%	Skews female (77%)
Top Countries	INDONESIA (14%) SOUTH KOREA (9%) VIETNAM (9%) UNITED STATES (8%) TAIWAN (7%)	Top regions: INDONESIA (14%), SOUTH KOREA (9%), VIETNAM (9%)
Platform Engagement	Instagram: 39,543 avg likes/post · Youtube: 136,972 avg views/post	Best reach: Youtube 136,972 avg views; best engagement: Instagram 39,543 avg likes

Top Brand Affinities

Style Nanda

Score: 15.19

GENTLE MONSTER

Score: 14.93

Vivienne Westwood

Score: 6.74

Snoopy And The Peanuts Gang

Score: 6.58

Innisfree

Score: 5.33

Shake Shack

Score: 5.32

UNIQLO

Score: 5.11

Jollibee

Score: 4.91

Stüssy

Score: 4.47

Chanel

Score: 3.75

Tiffany

Score: 3.28

Gundam

Score: 3.08

Brand	Category	Score
Style Nanda		15.19
GENTLE MONSTER		14.93
Vivienne Westwood		6.74
Snoopy And The Peanuts Gang		6.58
Innisfree		5.33
Shake Shack		5.32
UNIQLO		5.11
Jollibee		4.91
Stüssy		4.47
Chanel		3.75
Tiffany		3.28
Gundam		3.08
Nivea		3.06
Dr. Martens		3.00
Costco		2.67
Converse		2.65
Supreme		2.53
Balenciaga		2.47
IKEA		2.39
Christian Dior		2.30
Yves Saint Laurent		2.29
Coachella		2.27
Starbucks		2.26
Vans		2.25
KFC		2.17
GIVENCHY		2.12
Pokemon Go		2.11
The North Face		2.09
Lush		2.06
Pokemon		1.97
KENZO		1.95
New Balance		1.90
Louis Vuitton		1.80
Hermès		1.77
Petronas		1.77
Walt Disney		1.76
Forever 21		1.72
KitKat		1.71
H&M		1.65
Tiffany & Co		1.58
Lego		1.58
OREO		1.54
Nike		1.53
Pixar		1.49
Michael Kors		1.39
Burberry		1.34
Gucci		1.34
Huawei		1.30
Vogue		1.28
shein		1.27