D.D Dumbo

D.D Dumbo — pop artist from AU.

D.D Dumbo, the stage name of Australian artist Oliver Hugh Perry, is renowned for his innovative pop fusion style incorporating 12-string guitar, looping…

Influence: 49.51% Fanbase: 25.36% Trending: 61.59% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Bec & Bridge • 64.84% • Very Strong

As of 2025-08-21

8,883

Social Media Followers

As of 2025-08-21

00:00:00

Hours Airplay

2025-10-08 16:47:32 UTC

Genres

popaustralian indieindie poppopalternativealternative

Biography

D.D Dumbo, the stage name of Australian artist Oliver Hugh Perry, is renowned for his innovative pop fusion style incorporating 12-string guitar, looping pedals, and a diverse range of influences spanning desert blues, Tuvan melodies, and African traditions. Hailing from Castlemaine, Victoria, Dumbo gained recognition with his debut EP "Tropical Oceans" in 2013, and garnered attention in the U.S. at SXSW. He went on to support major acts like tUnE-yArDs, St. Vincent, and Tame Impala, eventually signing with U.K. label 4AD, which reissued his EP before his full-length album "Utopia Defeated" was released in October 2016.

Top Brand Affinities

Report Date: 2025-08-21

D.D Dumbo indexes high with fans in the 18-24 range in AUSTRALIA, UNITED STATES, UNITED KINGDOM. The skew is heavily male (68%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 58,406 avg views per post; Youtube rounds out day-to-day engagement. The brand graph leans toward Bec & Bridge, Telstra, Virgin Australia, making streetwear, music platforms, and lifestyle products a natural test bed. Choose D.D Dumbo when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist D.D Dumbo score 4.17% — Very Strong bucket.

Brand: Bec & BridgeBrand: TelstraBrand: Virgin Australia

Followers:8,883

Engagements:370

Rate:4.2%

Posts:10

Avg Likes:356

Avg Comments:15

Avg Views:58,406

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 8,883 · Engagements 370 · Rate 4.2% Posts 10 · Views 58,406 · Avg Likes 356 · Avg Comments 15 · Avg Views 58,406	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 42% 25-34: 35% 35-44: 13% 45-64: 7%	Largest: 18-24 (42%); next: 25-34 (35%)
Gender Split	Female: 32% Male: 68% Non-binary/Other: 0%	Skews male (68%)
Top Countries	AUSTRALIA (21%) UNITED STATES (18%) UNITED KINGDOM (15%) CANADA (5%) FRANCE (3%)	Top regions: AUSTRALIA (21%), UNITED STATES (18%), UNITED KINGDOM (15%)
Platform Engagement	Instagram: 0 avg likes/post · Youtube: 58,406 avg views/post	Best reach: Youtube 58,406 avg views; best engagement: Youtube 356 avg likes

Top Brand Affinities

Bec & Bridge

Score: 64.84

Telstra

Score: 46.01

Virgin Australia

Score: 43.62

Vegemite

Score: 40.51

MOOG

Score: 34.93

Campbell's

Score: 26.54

Ampeg

Score: 23.29

Ableton

Score: 20.11

Qantas

Score: 20.11

Akg

Score: 17.28

Kmart

Score: 14.90

Mixcloud

Score: 13.21

Brand	Category	Score
Bec & Bridge		64.84
Telstra		46.01
Virgin Australia		43.62
Vegemite		40.51
MOOG		34.93
Campbell's		26.54
Ampeg		23.29
Ableton		20.11
Qantas		20.11
Akg		17.28
Kmart		14.90
Mixcloud		13.21
Woolworths		11.72
Sennheiser		10.82
Pro Tools		10.10
Amazon Music		9.76
Holden		8.34
New Line Cinema		8.07
Spotify Music		7.58
Tate Modern		7.52
Sunnies Studios		6.96
SoundCloud		6.36
Kodak		5.70
Showtime		5.67
Emporium		5.48
Billabong		5.39
Coachella		5.13
Airbnb		4.70
Polaroid		4.53
ABC		4.42
Tinder		4.38
Kickstarter		4.08
McLaren		3.87
Beats Electronics		3.82
Olympus		3.74
BALMAIN		3.61
Guinness		3.47
UberEATS		3.45
Paramount Pictures		3.21
Lush		3.17
Fujifilm		3.16
Dr. Martens		3.14
Lollapalooza		3.12
Mulberry		3.11
Aperol		2.90
ASOS		2.58
MTV		2.44
The Olympic Games		2.34
A Game of Tones		2.30
Baileys		2.25