D-Block Europe Brand Affinity ranks highest True Religion at 24.32% . Very Strong. Score DMDB 62.45% | Fanbase 51.88%

D-Block Europe — hip-hop & rap artist from GB.

D-Block Europe, a platinum-selling collective, is set to release their 3rd album 'Rolling Stone' on January 12, 2024, with the lead single 'I Need It Now'…

D-Block Europe

Recognizable

Country: GB | Artist ID: 11e83fee-0ec0-65c2-8ea6-aa1c026db3d8

Find Artist

Genres

hip-hop & raphip-hop/rapuk hip hop

Influential: 62.45% Fanbase: 51.88% Trending: 67.73%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

True Religion • 24.32% • Very Strong

As of 2025-09-09

1,234,155

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 62.45% | Fanbase 51.88% | Trending 67.73% | CAREER STAGE: MAINSTREAM

Biography

D-Block Europe, a platinum-selling collective, is set to release their 3rd album 'Rolling Stone' on January 12, 2024, with the lead single 'I Need It Now' dropping on November 30, 2023. The group has garnered over 10 Gold and 6 Platinum singles, released 6 Gold mixtapes, accumulated over 5 billion global streams, and achieved 30 top 40 singles, including a #2 hit with 'Prada' featuring Raye and produced by Casso. Their tracks 'Overseas', 'Darling', and 'Make You Smile' have propelled them from their origins in Lewisham to international acclaim, collaborating with artists such as Offset, Ed Sheeran, and Central Cee.

D-Block Europe's success has also seen them perform at the O2 Arena in London, further solidifying their reputation as a prominent force in the music industry.

Report Date: 2025-09-09

D-Block Europe builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED KINGDOM, UNITED STATES, CANADA. With a heavily male (72%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (334,005 avg views per post), while Tiktok provides social proof in comments and saves. Affinities with True Religion, Palm Angels, Mixcloud point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist D-Block Europe score 2.79% — Strong bucket.

Brand: True ReligionBrand: Palm AngelsBrand: Mixcloud

Followers:1,234,155

Engagements:34,447

Rate:2.8%

Posts:1,956

Avg Likes:32,310

Avg Comments:446

Avg Views:494,205

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,234,155 · Engagements 34,447 · Rate 2.8% Posts 1,956 · Views 494,205 · Avg Likes 32,310 · Avg Comments 446 · Avg Views 494,205	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 28% 13-17: 10% 35-44: 5%	Largest: 18-24 (57%); next: 25-34 (28%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	UNITED KINGDOM (53%) UNITED STATES (6%) CANADA (3%) FRANCE (2%) GERMANY (2%)	Top regions: UNITED KINGDOM (53%), UNITED STATES (6%), CANADA (3%)
Platform Engagement	Instagram: 11,736 avg likes/post · Tiktok: 160,200 avg views/post · Youtube: 334,005 avg views/post	Best reach: Youtube 334,005 avg views; best engagement: Tiktok 14,950 avg likes

Top Brand Affinities

True Religion

Score: 24.32

Palm Angels

Score: 23.19

Mixcloud

Score: 23.17

boohoo

Score: 22.63

MISSGUIDED

Score: 19.18

Selfridges

Score: 18.31

River Island

Score: 18.19

Vauxhall

Score: 16.26

Nasty Gal

Score: 15.93

Stone Island

Score: 13.44

Moncler

Score: 13.02

Dsquared

Score: 11.79

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Top Brand Affinities

Brand	Category	Score
True Religion		24.32
Palm Angels		23.19
Mixcloud		23.17
boohoo		22.63
MISSGUIDED		19.18
Selfridges		18.31
River Island		18.19
Vauxhall		16.26
Nasty Gal		15.93
Stone Island		13.44
Moncler		13.02
Dsquared		11.79
Ellesse		11.42
Alexander Wang		10.82
Donna Karan		8.95
Amazon Music		8.89
Foot Locker		8.82
Alexander McQueen		8.60
Topshop		8.48
New Era		8.38
Champion		7.80
ASOS		7.78
Primark		7.34
SoundCloud		7.25
Beats Electronics		6.96
BALMAIN		6.93
Hennessy		6.77
Christian Louboutin		6.54
Myprotein		6.51
Vivienne Westwood		6.30
Pioneer		5.93
shein		5.84
Versace		5.80
Harrods		5.70
Emporio Armani		5.58
NARS Cosmetics		5.06
SheInside		4.68
Pull&Bear		4.15
BBC		4.11
Dr. Martens		3.98
Balenciaga		3.96
Rolls-Royce		3.90
Polo Ralph Lauren		3.78
Armani		3.72
Timberland		3.64
Spotify Music		3.57
Rolex		3.55
Fendi		3.47
Gymshark		3.47
Kylie Cosmetics		3.45