D'banj

D'banj

Country: NG | Gender: male

Influence: 58.86% Fanbase: 37.20% Trending: 69.68% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Airtel • 27.19% • Very Strong

As of 2025-09-21

4,601,823

Social Media Followers

As of 2025-09-21

00:00:00

Hours Airplay

2025-10-08 18:41:40 UTC

Genres

popafro dancehallafropopnigerian pophip-hop & rapnigerian hip hopafricanazontobeatsazontohighlife

Biography

Nigerian Afro star D'Banj, born Oladapo Daniel Oyebanjo, rose to fame in 2005 with his debut album, No Long Thing, released on the Mo'Hits label he co-founded with producer Don Jazzy. The album's success led to D'Banj becoming a prominent figure in the urban dance pop and Afropop scene. In subsequent years, he collaborated with American artists, signed with Kanye West's G.O.O.D. Music label, and released hit singles like "Oliver Twist."

Following his success with Mo'Hits, D'Banj ventured into a partnership with Kanye West's label, releasing the compilation album D'Kings Men. As his music evolved towards urban hip-hop, he continued to collaborate with international artists like Akon, leading to the release of the album King Don Come in 2017. D'Banj also experimented with visual storytelling, releasing the EP An Epic Journey through a series of music videos.

D'banj Marketing Affinity & Brand Fit Data

Report Date: 2025-09-21

D'banj resonates with 25-34 & 18-24 audiences and sustains presence in UNITED STATES, NIGERIA, UNITED KINGDOM. The demographic is heavily male (65%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 12,751 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Airtel, CNN, River Island maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist D'banj score 1.44%Moderate bucket.
Brand: AirtelBrand: CNNBrand: River Island
Followers:4,601,823
Engagements:66,323
Rate:1.4%
Posts:601
Views:14,875
Avg Likes:66,227
Avg Comments:207
Avg Views:14,875

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 4,601,823 · Engagements 66,323 · Rate 1.4%
Posts 601 · Views 14,875 · Avg Likes 66,227 · Avg Comments 207 · Avg Views 14,875
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 47%
18-24: 41%
35-44: 8%
13-17: 3%
Largest: 25-34 (47%); next: 18-24 (41%)
Gender Split Female: 35%
Male: 65%
Non-binary/Other: 0%
Skews male (65%)
Top Countries UNITED STATES (18%)
NIGERIA (16%)
UNITED KINGDOM (9%)
KENYA (5%)
FRANCE (4%)
Top regions: UNITED STATES (18%), NIGERIA (16%), UNITED KINGDOM (9%)
Platform Engagement Instagram: 65,150 avg likes/post · Tiktok: 12,751 avg views/post · Youtube: 2,124 avg views/post Best reach: Tiktok 12,751 avg views; best engagement: Instagram 65,150 avg likes

Top Brand Affinities

Airtel
Score: 27.19
CNN
Score: 11.47
River Island
Score: 8.23
Alibaba
Score: 6.55
T.G.I. Friday's
Score: 5.96
FOREX
Score: 4.96
Hennessy
Score: 4.57
BBC
Score: 3.50
ASOS
Score: 3.46
Paramount Pictures
Score: 3.09
MTV
Score: 2.96
FashionNova
Score: 2.75
Brand Category Score
Airtel 27.19
CNN 11.47
River Island 8.23
Alibaba 6.55
T.G.I. Friday's 5.96
FOREX 4.96
Hennessy 4.57
BBC 3.50
ASOS 3.46
Paramount Pictures 3.09
MTV 2.96
FashionNova 2.75
Monster Beverage 2.65
Fendi 2.48
Guinness 2.40
Fenty beauty 2.29
Dolce & Gabbana 2.19
GIVENCHY 2.15
Versace 2.08
Lexus 2.07
Bugatti 1.95
Timberland 1.93
Oriflame 1.93
Carrefour 1.92
Nokia 1.88
Rolex 1.86
musical.ly 1.80
SoundCloud 1.77
Pepsi 1.76
Gucci 1.66
Balenciaga 1.63
shein 1.55
H&M 1.38
Beats Electronics 1.34
Polo Ralph Lauren 1.29
SheInside 1.27
Heineken 1.22
Bentley 1.22
Burberry 1.15
Vogue 1.12
Microsoft 1.06
UFC 1.05
Toyota 1.05
Spotify Music 1.04
Zara 1.02
Paypal 1.01
FIFA 1.00
Airbnb 0.92
Yves Saint Laurent 0.88
Lamborghini 0.87

Official Profiles

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Artist: D'banj

Date Range: 2025-10-08 → 2025-10-08
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired D'banj today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams (2025-09-21)

Total: 580,325

PLATFORM TOTAL %
Spotify Spotify 574,652 99.02%
Pandora Pandora 5,673 0.98%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Last.fm Last.fm 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Radio Spins (2025-09-21)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-09-21 08:10:28 Fall In Love Star FM (Zimbabwe) Harare, ZW 251
2025-09-21 05:33:43 Oliver Twist PBS Melbourne, AU 232
2025-09-21 04:12:05 Oliver Twist U RADIO Rabat, MA 227
2025-09-21 01:42:30 Everybody Loves Christmas (feat. Waje, Nancy Isime, Omotunde Adebowale-David, Chimezie Imo, Tope Tedela, Bisola Aiyeola, Jide Kosoko, Omowunmi Dada, Juliana Olayode & Layi Wasabi) Wazobia FM Lagos, NG 305
2025-09-21 01:41:55 Fall In Love NPO FunX NL Hilversum, NL 17

Popularity (2025-10-07)

Platform%
No data.

Trending Artist