
D'banj
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-21
4,601,823
Social Media Followers
As of 2025-09-21
00:00:00
Hours Airplay
2025-10-08 18:41:40 UTC
Genres
Biography
Following his success with Mo'Hits, D'Banj ventured into a partnership with Kanye West's label, releasing the compilation album D'Kings Men. As his music evolved towards urban hip-hop, he continued to collaborate with international artists like Akon, leading to the release of the album King Don Come in 2017. D'Banj also experimented with visual storytelling, releasing the EP An Epic Journey through a series of music videos.
D'banj resonates with 25-34 & 18-24 audiences and sustains presence in UNITED STATES, NIGERIA, UNITED KINGDOM. The demographic is heavily male (65%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 12,751 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Airtel, CNN, River Island maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 4,601,823 · Engagements 66,323 · Rate 1.4% Posts 601 · Views 14,875 · Avg Likes 66,227 · Avg Comments 207 · Avg Views 14,875 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
25-34: 47% 18-24: 41% 35-44: 8% 13-17: 3% |
Largest: 25-34 (47%); next: 18-24 (41%) |
Gender Split |
Female: 35% Male: 65% Non-binary/Other: 0% |
Skews male (65%) |
Top Countries |
UNITED STATES (18%) NIGERIA (16%) UNITED KINGDOM (9%) KENYA (5%) FRANCE (4%) |
Top regions: UNITED STATES (18%), NIGERIA (16%), UNITED KINGDOM (9%) |
Platform Engagement | Instagram: 65,150 avg likes/post · Tiktok: 12,751 avg views/post · Youtube: 2,124 avg views/post | Best reach: Tiktok 12,751 avg views; best engagement: Instagram 65,150 avg likes |
Top Brand Affinities
Airtel
CNN
River Island
Alibaba
T.G.I. Friday's
FOREX
Hennessy
BBC
ASOS
Paramount Pictures
MTV
FashionNova
Brand | Category | Score |
---|---|---|
Airtel | 27.19 | |
CNN | 11.47 | |
River Island | 8.23 | |
Alibaba | 6.55 | |
T.G.I. Friday's | 5.96 | |
FOREX | 4.96 | |
Hennessy | 4.57 | |
BBC | 3.50 | |
ASOS | 3.46 | |
Paramount Pictures | 3.09 | |
MTV | 2.96 | |
FashionNova | 2.75 | |
Monster Beverage | 2.65 | |
Fendi | 2.48 | |
Guinness | 2.40 | |
Fenty beauty | 2.29 | |
Dolce & Gabbana | 2.19 | |
GIVENCHY | 2.15 | |
Versace | 2.08 | |
Lexus | 2.07 | |
Bugatti | 1.95 | |
Timberland | 1.93 | |
Oriflame | 1.93 | |
Carrefour | 1.92 | |
Nokia | 1.88 | |
Rolex | 1.86 | |
musical.ly | 1.80 | |
SoundCloud | 1.77 | |
Pepsi | 1.76 | |
Gucci | 1.66 | |
Balenciaga | 1.63 | |
shein | 1.55 | |
H&M | 1.38 | |
Beats Electronics | 1.34 | |
Polo Ralph Lauren | 1.29 | |
SheInside | 1.27 | |
Heineken | 1.22 | |
Bentley | 1.22 | |
Burberry | 1.15 | |
Vogue | 1.12 | |
Microsoft | 1.06 | |
UFC | 1.05 | |
Toyota | 1.05 | |
Spotify Music | 1.04 | |
Zara | 1.02 | |
Paypal | 1.01 | |
FIFA | 1.00 | |
Airbnb | 0.92 | |
Yves Saint Laurent | 0.88 | |
Lamborghini | 0.87 |
Official Profiles
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LoginArtist: D'banj
The map shows every radio station that aired D'banj today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-21)
Total: 580,325
PLATFORM | TOTAL | % | |
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574,652 | 99.02% |
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Radio Spins (2025-09-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
Aired At | Song | Station | Location | Duration (s) |
---|---|---|---|---|
2025-09-21 08:10:28 | Fall In Love | Star FM (Zimbabwe) | Harare, ZW | 251 |
2025-09-21 05:33:43 | Oliver Twist | PBS | Melbourne, AU | 232 |
2025-09-21 04:12:05 | Oliver Twist | U RADIO | Rabat, MA | 227 |
2025-09-21 01:42:30 | Everybody Loves Christmas (feat. Waje, Nancy Isime, Omotunde Adebowale-David, Chimezie Imo, Tope Tedela, Bisola Aiyeola, Jide Kosoko, Omowunmi Dada, Juliana Olayode & Layi Wasabi) | Wazobia FM | Lagos, NG | 305 |
2025-09-21 01:41:55 | Fall In Love | NPO FunX NL | Hilversum, NL | 17 |
Popularity (2025-10-07)
Platform | % |
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No data. |