D.A.M.A.

D.A.M.A. — pop artist from PT.

D.A.M.A, Portugal's biggest band of the decade, has achieved 18x Platinum and 12x Gold certified records. Their breakout album "Uma Questão de Principio"…

Influence: 51.41% Fanbase: 29.46% Trending: 62.38% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Parfois • 45.72% • Very Strong

As of 2025-08-21

802,041

Social Media Followers

As of 2025-08-21

00:00:00

Hours Airplay

2025-12-07 12:09:23 UTC

Genres

poppopportuguese popmainstream pop

Biography

D.A.M.A, Portugal's biggest band of the decade, has achieved 18x Platinum and 12x Gold certified records. Their breakout album "Uma Questão de Principio" reached 2x Platinum status, dominating the charts and becoming the top streaming album in Portugal for over 6 months. Their subsequent albums "Dá-me Um Segundo (Repackage)" and "Lado a Lado" both achieved Platinum status, leading to over 800 sold-out shows in Portugal and abroad, including performances at prestigious venues like Altice Arena and Campo Pequeno. The band made history as the first Portuguese act to perform at Sony's Music Entertainment International Convention.

D.A.M.A, comprised of three friends who produce, write, and compose their music, have not only achieved massive commercial success but have also collaborated with international artists and received numerous awards. Their Youtube channel has surpassed 200 million views, solidifying their position as a powerhouse in the Portuguese music scene.

Top Brand Affinities

Report Date: 2025-08-21

D.A.M.A. cuts through with 18-24 & 25-34 audiences and consistency across PORTUGAL, BRAZIL, UNITED KINGDOM. A heavily female (57%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 311,126 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Parfois, Fnac, El Corte Ingles, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist D.A.M.A. score 1.22% — Moderate bucket.

Brand: ParfoisBrand: FnacBrand: El Corte Ingles

Followers:802,041

Engagements:9,768

Rate:1.2%

Posts:2,067

Avg Likes:9,500

Avg Comments:175

Avg Views:353,226

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 802,041 · Engagements 9,768 · Rate 1.2% Posts 2,067 · Views 353,226 · Avg Likes 9,500 · Avg Comments 175 · Avg Views 353,226	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 24% 13-17: 9% 35-44: 8%	Largest: 18-24 (53%); next: 25-34 (24%)
Gender Split	Female: 57% Male: 43% Non-binary/Other: 0%	Skews female (57%)
Top Countries	PORTUGAL (80%) BRAZIL (7%) UNITED KINGDOM (2%) SWITZERLAND (1%) SPAIN (1%)	Top regions: PORTUGAL (80%), BRAZIL (7%), UNITED KINGDOM (2%)
Platform Engagement	Instagram: 4,485 avg likes/post · Tiktok: 42,100 avg views/post · Youtube: 311,126 avg views/post	Best reach: Youtube 311,126 avg views; best engagement: Instagram 4,485 avg likes

Top Brand Affinities

Parfois

Score: 45.72

Fnac

Score: 39.82

El Corte Ingles

Score: 28.40

Gant

Score: 16.86

TOUS

Score: 15.85

Calzedonia

Score: 13.32

Massimo Dutti

Score: 11.72

Kiko

Score: 8.68

Pull&Bear

Score: 8.34

Sarar

Score: 8.19

Stradivarius

Score: 8.01

Havaianas

Score: 7.04

Brand	Category	Score
Parfois		45.72
Fnac		39.82
El Corte Ingles		28.40
Gant		16.86
TOUS		15.85
Calzedonia		13.32
Massimo Dutti		11.72
Kiko		8.68
Pull&Bear		8.34
Sarar		8.19
Stradivarius		8.01
Havaianas		7.04
Lipton		6.81
Primark		6.45
Bershka		6.02
Vodafone		5.82
Ryanair		5.27
Longchamp		4.77
Iberostar Hotels & Resorts		4.58
Nivea		3.53
UEFA		3.49
Garnier		3.22
Lacoste		2.76
Oriflame		2.66
NBC		2.41
Ray-Ban		2.27
GAP		2.21
Zara		2.09
L'Oréal Paris		2.00
Citroen		2.00
Pandora		1.98
shein		1.94
New Balance		1.88
A Game of Tones		1.84
Ferrero		1.73
Michael Kors		1.62
NYX Cosmetics		1.57
SheInside		1.52
Guess		1.50
Coca-Cola		1.47
Bellagio		1.43
Herbalife		1.42
H&M		1.38
FIFA		1.34
Sephora		1.31
KitKat		1.31
Land Rover		1.27
Converse		1.25
Adidas		1.24
Levi's		1.23