D-A-D
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
41,109
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:03:13 UTC
Genres
Biography
The anniversary celebration marked a new chapter for D:A:D, leading them to focus on the future with the impending release of their 13th album. With a strong consensus among the band members on the quality of the new material, anticipation is high for the fans to hear the album. Jesper Binzer is particularly enthusiastic, describing the album as quintessentially D:A:D and even better than before.
D-A-D cuts through with 35-44 & 25-34 audiences and consistency across DENMARK, UNITED STATES, SWEDEN. A heavily male (81%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 11,484 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Derimod, Ampeg, Carlsberg, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 41,109 · Engagements 720 · Rate 1.8% Posts 952 · Views 11,484 · Avg Likes 704 · Avg Comments 19 · Avg Views 11,484 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
35-44: 35% 25-34: 29% 45-64: 22% 18-24: 12% |
Largest: 35-44 (35%); next: 25-34 (29%) |
| Gender Split |
Female: 19% Male: 81% Non-binary/Other: 0% |
Skews male (81%) |
| Top Countries |
DENMARK (31%) UNITED STATES (11%) SWEDEN (7%) GERMANY (5%) AUSTRALIA (5%) |
Top regions: DENMARK (31%), UNITED STATES (11%), SWEDEN (7%) |
| Platform Engagement | Instagram: 531 avg likes/post · Youtube: 11,484 avg views/post | Best reach: Youtube 11,484 avg views; best engagement: Instagram 531 avg likes |
Top Brand Affinities
Derimod
Ampeg
Carlsberg
Live Nation
Tele2
Ericsson
Hummel
Sennheiser
Pilsner Urquell
LEGOLAND
Amazon Music
Pro Tools
| Brand | Category | Score |
|---|---|---|
| Derimod | 106.77 | |
| Ampeg | 39.23 | |
| Carlsberg | 36.83 | |
| Live Nation | 36.59 | |
| Tele2 | 29.28 | |
| Ericsson | 19.73 | |
| Hummel | 18.13 | |
| Sennheiser | 16.16 | |
| Pilsner Urquell | 15.11 | |
| LEGOLAND | 9.89 | |
| Amazon Music | 7.34 | |
| Pro Tools | 7.17 | |
| Scania | 6.40 | |
| Nespresso | 5.99 | |
| Bose | 5.68 | |
| Jack Daniels | 5.67 | |
| Lego | 5.56 | |
| Volvo | 5.23 | |
| Spotify Music | 4.46 | |
| Opel | 4.31 | |
| Kickstarter | 4.28 | |
| Husqvarna Motorcycles | 4.20 | |
| IKEA | 4.17 | |
| Aperol | 3.88 | |
| Harley-Davidson | 3.84 | |
| Dr. Martens | 3.62 | |
| Peugeot | 3.58 | |
| NHL | 3.47 | |
| Citroen | 3.33 | |
| Baileys | 3.30 | |
| MTV | 3.20 | |
| Guinness | 3.16 | |
| Monster Beverage | 3.02 | |
| Leica | 3.01 | |
| Columbia Pictures | 2.98 | |
| Omega | 2.95 | |
| ASICS | 2.94 | |
| Skoda | 2.73 | |
| Tesla Motors | 2.73 | |
| Burger King | 2.64 | |
| Heineken | 2.60 | |
| Star Wars | 2.53 | |
| Jaguar | 2.36 | |
| Nokia | 2.24 | |
| Budweiser | 2.14 | |
| Tinder | 2.12 | |
| AMC | 2.08 | |
| Coca-Cola | 2.01 | |
| Ray-Ban | 1.96 | |
| Warner Bros | 1.95 |
Official Profiles
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LoginArtist: D-A-D
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-18 03:00 UTC | The 69 Eyes, D-A-D | Lisboa ao Vivo (Lav) | Lisbon, Portugal | |
| 2026-01-19 03:00 UTC | The 69 Eyes, D-A-D | Mon | Madrid, Spain | |
| 2026-01-20 03:00 UTC | The 69 Eyes, D-A-D | Salamandra | l'Hospitalet de Llobregat, Spain | |
| 2026-01-21 03:00 UTC | The 69 Eyes, D-A-D | Santana 27 | Bilbao, Spain | |
| 2026-01-23 04:00 UTC | The 69 Eyes, D-A-D | Le Forum | Vauréal, France | |
| 2026-01-25 04:00 UTC | D-A-D | Musikhalle Markneukirchen | Markneukirchen, Germany | |
| 2026-01-26 04:00 UTC | The 69 Eyes, D-A-D | Zentrum Simmering | Vienna, Austria | |
| 2026-01-29 04:00 UTC | The 69 Eyes, D-A-D | Live Club | trezzo sull'adda mi, Italy | |
| 2026-01-31 04:00 UTC | The 69 Eyes, D-A-D | Club Vaudeville | Lindau (Bodensee), Germany | |
| 2026-02-01 03:30 UTC | The 69 Eyes, D-A-D | Garage | Saarbrücken, Germany | |
| 2026-02-19 03:00 UTC | D-A-D | Tullisali | Oulu, Finland |
