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Measure Artist Music with AI
Cynthia Erivo

Cynthia Erivo

Country: GB | Gender: female | Artist ID: 11e81bca-c984-9d58-8b46-a0369fe50396

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Genres

poppopr&b, funk & soulrnbsoundtrack, stage & screensoundtrack
Influential: 0.00% Fanbase: 0.00% Trending: 0.00%
Report Date: 2025-08-21

0

Total Streams

2,925,765

Social Media Followers

00:00:00

Hours Airplay

CAREER STAGE: MAINSTREAM

Biography

Cynthia Erivo is a multi-talented Grammy®, Emmy®, and Tony® Award-winning actress, singer, and producer who gained fame for her role in THE COLOR PURPLE on both West End and Broadway. She is set to star as Elphaba in Universal's upcoming film adaptation of WICKED alongside Ariana Grande, with Part 1 releasing on November 22, 2024, and Part 2 on November 21, 2025. Erivo has also recently appeared in the second season of POKER FACE and starred in and produced the acclaimed film DRIFT, which premiered at the Sundance Film Festival on January 22, 2023, and had a theatrical release on March 26, 2024.

In addition to her impressive acting credits, Erivo is a talented singer and songwriter, having written and recorded the original song “It Would Be” for the film DRIFT. Her dynamic performances and diverse talents have solidified her as a powerhouse in the entertainment industry, earning her numerous award nominations and critical acclaim across various mediums.

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Artist Affinity

► Open Full Social Media Report
Report Date: 2025-08-21

Artist Affinity estimates how strongly an artist’s audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Higher ER means a tighter, more responsive fan connection. Pair ER with reach (views/followers) to gauge both intensity and scale. Spikes can occur during viral moments—use 30–90 day averages for steadier context.
Connection Strength
Artist Cynthia Erivo score 2.42% — Strong bucket.
Brand: HBO Max Brand: Barbie Brand: J.Crew
Followers:2,925,765
Engagements:70,947
Rate:2.4%
Posts:1,267
Views:5,478
Avg Likes:70,941
Avg Comments:476
Avg Views:5,478

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 2,925,765 · Engagements 70,947 · Rate 2.4%
Posts 1,267 · Views 5,478 · Avg Likes 70,941 · Avg Comments 476 · Avg Views 5,478 		Combine reach (followers / views) with ER to size both impact and responsiveness; posts show cadence, likes/comments/avg views proxy content quality.
Age Breakdown 18-24: 41%
25-34: 35%
35-44: 11%
13-17: 9%
 Largest: 18-24 (41%); next: 25-34 (35%)
Gender Split Female: 75%
Male: 25%
Non-binary/Other: 0% 		Skews female (75%)
Top Countries UNITED STATES (66%)
UNITED KINGDOM (6%)
BRAZIL (4%)
CANADA (2%)
SOUTH AFRICA (2%)
 Top regions: UNITED STATES (66%), UNITED KINGDOM (6%), BRAZIL (4%)
Platform Engagement Instagram: 70,770 avg likes/post · Youtube: 5,478 avg views/post Best reach: Youtube 5,478 avg views; best engagement: Instagram 70,770 avg likes

Top Brand Affinities

HBO Max
Score: 11.29
Barbie
Score: 10.41
J.Crew
Score: 8.41
NBC
Score: 8.33
Steve Madden
Score: 7.92
CNN
Score: 6.94
Marshalls
Score: 6.76
Fenty beauty
Score: 6.71
ASOS
Score: 6.44
Macy's
Score: 6.19
Coach
Score: 5.89
Loewe
Score: 5.78
Top Brand Affinities
Brand Category Score
HBO Max 11.29
Barbie 10.41
J.Crew 8.41
NBC 8.33
Steve Madden 7.92
CNN 6.94
Marshalls 6.76
Fenty beauty 6.71
ASOS 6.44
Macy's 6.19
Coach 5.89
Loewe 5.78
ULTA Beauty 5.59
NORDSTROM 5.57
Target 5.53
Alexander McQueen 5.44
Publix 5.28
Kroger 5.23
boohoo 5.23
Paramount Pictures 5.13
Verizon 4.94
iHeartRadio Music Awards 4.93
FashionNova 4.89
Bethesda Softworks 4.54
Urban Outfitters 4.35
OLD NAVY 4.15
Dr. Martens 4.00
Lululemon Athletica 3.94
Vogue 3.81
Nickelodeon 3.69
Forever 21 3.62
Pfizer 3.50
Showtime 3.50
shein 3.37
TOM FORD 3.36
Summit Entertainment 3.27
Hennessy 3.27
ABC 3.21
Christian Louboutin 3.20
Marc Jacobs 3.19
Sunnies Studios 3.07
Coachella 3.06
Sephora 3.03
Versace 2.93
ESPN 2.91
GAP 2.81
Spotify Music 2.78
Walmart 2.78
Martini 2.74
BBC 2.74

Total Streams (2025-08-23)

Total: 0 — Est. Royalty: $0.00

Platform Total Royalty ($) %
[+] Anghami Anghami 0 0.00 0.00%
[+] Audiomack Audiomack 0 0.00 0.00%
[+] Jiosaavn Jiosaavn 0 0.00 0.00%
[+] Last.fm Last.fm 0 0.00 0.00%
[+] Pandora Pandora 0 0.00 0.00%
[+] Spotify Spotify 0 0.00 0.00%
[+] Tidal Tidal 0 0.00 0.00%
[+] Yandex Yandex 0 0.00 0.00%
[+] YouTube Artist YouTube Artist 0 0.00 0.00%

Radio Spins (2025-08-23)

Aired At Song Station Location Duration (s)
No spins for today.

Popularity (2025-08-22)

Platform%
No data.

Daily Report: 2025-08-21 ? 2025-08-22

Streams: 0 ? 0 (+0.00%)

Royalties: $0.00 ? $0.00 (+0.00)

Audience Growth (followers)
Platform2025-08-212025-08-22Change
Popularity Change (%)
Platform2025-08-212025-08-22Change
Streaming Audience Growth
Platform2025-08-212025-08-22Change
Radio Airplay Change (min)
Song2025-08-212025-08-22Change
0efd9d08-8b7d-478e-8907-daf98b67f3060.003.33+3.33
437f64fd-3942-486c-80b2-be3caee4d2760.003.73+3.73
84ffc53c-dd7e-41e4-969a-8759695994790.004.07+4.07
df270937-d25a-411e-a371-47ba8ade48400.003.57+3.57
Streams & Royalties
Metric2025-08-212025-08-22Change
Streams00+0
Royalties$0.00$0.00+0.00
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