Cynthia Erivo
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-21
2,925,765
Social Media Followers
As of 2025-08-21
00:00:00
Hours Airplay
2025-10-08 15:06:08 UTC
Genres
Biography
In addition to her impressive acting credits, Erivo is a talented singer and songwriter, having written and recorded the original song “It Would Be” for the film DRIFT. Her dynamic performances and diverse talents have solidified her as a powerhouse in the entertainment industry, earning her numerous award nominations and critical acclaim across various mediums.
Cynthia Erivo converts attention from 18-24 & 25-34 audiences across UNITED STATES, UNITED KINGDOM, BRAZIL. Audience shape is heavily female (75%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 5,478 avg views per post, with supportive conversation on Instagram. Shared audience with HBO Max, Barbie, J.Crew underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,925,765 · Engagements 70,947 · Rate 2.4% Posts 1,267 · Views 5,478 · Avg Likes 70,941 · Avg Comments 476 · Avg Views 5,478 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 41% 25-34: 35% 35-44: 11% 13-17: 9% |
Largest: 18-24 (41%); next: 25-34 (35%) |
| Gender Split |
Female: 75% Male: 25% Non-binary/Other: 0% |
Skews female (75%) |
| Top Countries |
UNITED STATES (66%) UNITED KINGDOM (6%) BRAZIL (4%) CANADA (2%) SOUTH AFRICA (2%) |
Top regions: UNITED STATES (66%), UNITED KINGDOM (6%), BRAZIL (4%) |
| Platform Engagement | Instagram: 70,770 avg likes/post · Youtube: 5,478 avg views/post | Best reach: Youtube 5,478 avg views; best engagement: Instagram 70,770 avg likes |
Top Brand Affinities
HBO Max
Barbie
J.Crew
NBC
Steve Madden
CNN
Marshalls
Fenty beauty
ASOS
Macy's
Coach
Loewe
| Brand | Category | Score |
|---|---|---|
| HBO Max | 11.29 | |
| Barbie | 10.41 | |
| J.Crew | 8.41 | |
| NBC | 8.33 | |
| Steve Madden | 7.92 | |
| CNN | 6.94 | |
| Marshalls | 6.76 | |
| Fenty beauty | 6.71 | |
| ASOS | 6.44 | |
| Macy's | 6.19 | |
| Coach | 5.89 | |
| Loewe | 5.78 | |
| ULTA Beauty | 5.59 | |
| NORDSTROM | 5.57 | |
| Target | 5.53 | |
| Alexander McQueen | 5.44 | |
| Publix | 5.28 | |
| Kroger | 5.23 | |
| boohoo | 5.23 | |
| Paramount Pictures | 5.13 | |
| Verizon | 4.94 | |
| iHeartRadio Music Awards | 4.93 | |
| FashionNova | 4.89 | |
| Bethesda Softworks | 4.54 | |
| Urban Outfitters | 4.35 | |
| OLD NAVY | 4.15 | |
| Dr. Martens | 4.00 | |
| Lululemon Athletica | 3.94 | |
| Vogue | 3.81 | |
| Nickelodeon | 3.69 | |
| Forever 21 | 3.62 | |
| Pfizer | 3.50 | |
| Showtime | 3.50 | |
| shein | 3.37 | |
| TOM FORD | 3.36 | |
| Summit Entertainment | 3.27 | |
| Hennessy | 3.27 | |
| ABC | 3.21 | |
| Christian Louboutin | 3.20 | |
| Marc Jacobs | 3.19 | |
| Sunnies Studios | 3.07 | |
| Coachella | 3.06 | |
| Sephora | 3.03 | |
| Versace | 2.93 | |
| ESPN | 2.91 | |
| GAP | 2.81 | |
| Spotify Music | 2.78 | |
| Walmart | 2.78 | |
| Martini | 2.74 | |
| BBC | 2.74 |
Official Profiles
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LoginArtist: Cynthia Erivo
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Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-22 04:41:44 | We'll Meet Again (feat. Cynthia Erivo) | Jazz Radio | Lyon, FR | 244 |
| 2025-08-22 04:40:25 | What You Want | Radio Résonance | Bourges, FR | 224 |
| 2025-08-22 04:24:26 | Replay | Saules Radijas | Šiauliai, LV | 214 |
| 2025-08-22 00:21:15 | Worst Of Me | Saules Radijas | Šiauliai, LV | 200 |
Popularity (2025-10-07)
| Platform | % |
|---|---|
| No data. | |
