Currents

Currents — metal artist from US.

Post-metalcore pioneers Currents delve into the tumultuous realms of the human psyche, confronting both external chaos and internal struggles with unflinching…

Influence: 58.26% Fanbase: 36.86% Trending: 68.97% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Impericon • 508.92% • Very Strong

As of 2025-09-08

155,563

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-10-08 20:14:09 UTC

Genres

metalmetalcoremetalmelodic metalcoreprogressive deathcore

Biography

Post-metalcore pioneers Currents delve into the tumultuous realms of the human psyche, confronting both external chaos and internal struggles with unflinching honesty. Their exploration of forbidden depths and relentless pursuit of meaning amidst disorder have garnered a loyal global following, evidenced by 80+ million streams and successful tours alongside renowned metal acts. Their 2020 album, "The Way It Ends," propelled them to new heights, earning critical acclaim and chart success despite the challenges of a pandemic-ridden world.

With the release of their latest single, "The Death We Seek," Currents continue to embrace darkness and push the boundaries of their narrative. Displaying a relentless drive akin to the apocalyptic themes in their music, the band channels anguished emotions and powerful riffs, setting the stage for a larger, unfolding story yet to be told.

Top Brand Affinities

Report Date: 2025-09-08

Currents performs best with fans in the 25-34 range, concentrated in UNITED STATES, UKRAINE, AUSTRALIA. Audience composition is heavily male (84%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 547,776 avg views per post, with Youtube providing steady community replies and saves. Brand adjacency trends toward Impericon, Ampeg, Live Nation, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Currents is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Currents score 7.34% — Very Strong bucket.

Brand: ImpericonBrand: AmpegBrand: Live Nation

Followers:155,563

Engagements:11,415

Rate:7.3%

Posts:951

Avg Likes:11,350

Avg Comments:99

Avg Views:553,986

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 155,563 · Engagements 11,415 · Rate 7.3% Posts 951 · Views 553,986 · Avg Likes 11,350 · Avg Comments 99 · Avg Views 553,986	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 18-24: 39% 35-44: 10% 13-17: 4%	Largest: 25-34 (44%); next: 18-24 (39%)
Gender Split	Female: 16% Male: 84% Non-binary/Other: 0%	Skews male (84%)
Top Countries	UNITED STATES (49%) UKRAINE (6%) AUSTRALIA (4%) CANADA (4%) GERMANY (3%)	Top regions: UNITED STATES (49%), UKRAINE (6%), AUSTRALIA (4%)
Platform Engagement	Instagram: 4,300 avg likes/post · Tiktok: 6,210 avg views/post · Youtube: 547,776 avg views/post	Best reach: Youtube 547,776 avg views; best engagement: Youtube 6,622 avg likes

Top Brand Affinities

Impericon

Score: 508.92

Ampeg

Score: 42.65

Live Nation

Score: 23.74

Zumiez

Score: 22.55

Hot Topic

Score: 20.35

Sennheiser

Score: 19.12

Arctic Fox hair Color

Score: 18.93

Cobb

Score: 18.07

Bloodborne

Score: 14.01

Amazon Music

Score: 12.92

Pro Tools

Score: 11.82

Battlefield

Score: 10.82

Brand	Category	Score
Impericon		508.92
Ampeg		42.65
Live Nation		23.74
Zumiez		22.55
Hot Topic		20.35
Sennheiser		19.12
Arctic Fox hair Color		18.93
Cobb		18.07
Bloodborne		14.01
Amazon Music		12.92
Pro Tools		11.82
Battlefield		10.82
Fallout		9.97
Resident Evil		8.84
Square Enix		8.28
Monster Beverage		7.99
Spotify Music		7.60
Borderlands		7.44
Taco Bell		7.30
Final Fantasy		6.96
Vans		6.92
Volcom		6.79
The Last of Us		6.71
GameStop		6.63
World of Warcraft		6.36
Pontiac		6.02
Capcom		5.97
RAZER		5.81
God of War		5.58
Mortal Kombat		5.57
Bethesda Softworks		5.37
Ableton		4.86
Carhartt		4.84
NHL		4.77
Nixon		4.68
Bud Light		4.55
Comedy Central		4.52
Xbox		4.46
SoundCloud		4.25
ASUS		4.21
AMC		4.10
Call of Duty		4.04
PlayStation		3.90
Gillette		3.84
Jack Daniels		3.83
Activision Blizzard		3.80
Chrysler		3.60
The Witcher		3.59
Nintendo		3.58
Star Wars		3.56