Current Joys Brand Affinity ranks highest Depop at 11.72% . Very Strong. Score DMDB 66.93% | Fanbase 57.97%

Current Joys — pop artist from US.

Current Joys is the musical project of Nick Rattigan, an American singer-songwriter and musician. Rattigan began releasing music under the moniker Current Joys…

Current Joys

Recognizable

Country: US | Gender: male | Artist ID: 11e81bbf-41e7-b296-87c8-a0369fe50396

Find Artist

Genres

popindie poplo-fi indiealternativealternativeindie rock

Influential: 66.93% Fanbase: 57.97% Trending: 71.41%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Depop • 11.72% • Very Strong

As of 2025-09-09

361,064

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 66.93% | Fanbase 57.97% | Trending 71.41% | CAREER STAGE: MAINSTREAM

Biography

Current Joys is the musical project of Nick Rattigan, an American singer-songwriter and musician. Rattigan began releasing music under the moniker Current Joys in 2013, drawing influences from various genres such as lo-fi indie rock and post-punk. With a discography that includes albums like "A Different Age" and "Me Oh My Mirror," Current Joys has garnered a following for its introspective lyrics and raw, emotive sound. Rattigan continues to create music under the Current Joys name, exploring themes of love, loss, and personal growth through his songwriting.

Report Date: 2025-09-09

Current Joys converts attention from 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, MEXICO. Audience shape is heavily male (59%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 57,882 avg views per post, with supportive conversation on Instagram. Shared audience with Depop, Brandy Melville, Glossier underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Current Joys score 4.41% — Very Strong bucket.

Brand: DepopBrand: Brandy MelvilleBrand: Glossier

Followers:361,064

Engagements:15,925

Rate:4.4%

Posts:325

Avg Likes:15,662

Avg Comments:286

Avg Views:74,682

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 361,064 · Engagements 15,925 · Rate 4.4% Posts 325 · Views 74,682 · Avg Likes 15,662 · Avg Comments 286 · Avg Views 74,682	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 26% 13-17: 9% 35-44: 5%	Largest: 18-24 (58%); next: 25-34 (26%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	UNITED STATES (29%) BRAZIL (9%) MEXICO (6%) ARGENTINA (4%) INDIA (3%)	Top regions: UNITED STATES (29%), BRAZIL (9%), MEXICO (6%)
Platform Engagement	Instagram: 12,099 avg likes/post · Tiktok: 16,800 avg views/post · Youtube: 57,882 avg views/post	Best reach: Youtube 57,882 avg views; best engagement: Instagram 12,099 avg likes

Top Brand Affinities

Depop

Score: 11.72

Brandy Melville

Score: 10.37

Glossier

Score: 8.00

Vivienne Westwood

Score: 6.36

Maison Margiela

Score: 6.14

Coachella

Score: 5.89

Dr. Martens

Score: 5.74

Kodak

Score: 5.65

SoundCloud

Score: 5.04

Urban Outfitters

Score: 4.66

Spotify Music

Score: 4.54

Polaroid

Score: 4.38

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Top Brand Affinities

Brand	Category	Score
Depop		11.72
Brandy Melville		10.37
Glossier		8.00
Vivienne Westwood		6.36
Maison Margiela		6.14
Coachella		5.89
Dr. Martens		5.74
Kodak		5.65
SoundCloud		5.04
Urban Outfitters		4.66
Spotify Music		4.54
Polaroid		4.38
Lollapalooza		3.97
Fujifilm		3.96
Gatorade		3.79
Nickelodeon		3.37
Columbia Pictures		3.22
Olympus		3.17
Vans		2.92
Monster Beverage		2.90
Pull&Bear		2.88
Stüssy		2.85
Chrysler		2.73
Paramount Pictures		2.63
Prismacolor		2.62
Showtime		2.54
Warner Bros		2.44
Carhartt		2.39
Hollister Co		2.31
Pepsi		2.24
Budweiser		2.14
Sunnies Studios		2.12
Call of Duty		2.09
Nokia		2.03
Bershka		1.91
Target		1.90
Walmart		1.89
Ubisoft		1.88
A Game of Tones		1.82
New Balance		1.82
Forever 21		1.63
Sprite		1.63
Yves Saint Laurent		1.62
The North Face		1.55
Supreme		1.47
National Geographic		1.46
McDonald's		1.43
Adobe		1.43
Chipotle Mexican Grill		1.42
Pixar		1.34