Cuppy

Cuppy — pop artist from NG.

Cuppy, a Nigerian DJ, producer, artist, and entrepreneur, is rapidly expanding her empire with an open-format DJ style that captivates audiences through a…

Influence: 60.59% Fanbase: 55.18% Trending: 63.29% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Kurt Geiger • 25.91% • Very Strong

As of 2025-08-21

9,968,085

Social Media Followers

As of 2025-08-21

00:00:00

Hours Airplay

2025-12-07 11:34:47 UTC

Genres

popafropopnigerian popelectronicafrobeatsothersworldwideafricanazontobeats

Biography

Cuppy, a Nigerian DJ, producer, artist, and entrepreneur, is rapidly expanding her empire with an open-format DJ style that captivates audiences through a diverse range of genres. Known for seamlessly blending commercial hits with inventive remixes, she connects with a wide variety of listeners. Cuppy's charismatic personality and strong work ethic have propelled her to the forefront of the global music scene, solidifying her position as a leading pan-African brand.

Top Brand Affinities

Report Date: 2025-08-21

Cuppy performs best with fans in the 25-34 range, concentrated in NIGERIA, UNITED STATES, GHANA. Audience composition is heavily male (69%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 62,200 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Kurt Geiger, Airtel, CNN, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Cuppy is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Cuppy score 1.31% — Moderate bucket.

Brand: Kurt GeigerBrand: AirtelBrand: CNN

Followers:9,968,085

Engagements:130,644

Rate:1.3%

Posts:688

Avg Likes:130,110

Avg Comments:1,448

Avg Views:63,247

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 9,968,085 · Engagements 130,644 · Rate 1.3% Posts 688 · Views 63,247 · Avg Likes 130,110 · Avg Comments 1,448 · Avg Views 63,247	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 18-24: 44% 35-44: 6% 13-17: 4%	Largest: 25-34 (45%); next: 18-24 (44%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	NIGERIA (28%) UNITED STATES (15%) GHANA (8%) KENYA (6%) UNITED KINGDOM (6%)	Top regions: NIGERIA (28%), UNITED STATES (15%), GHANA (8%)
Platform Engagement	Instagram: 122,418 avg likes/post · Tiktok: 62,200 avg views/post · Youtube: 1,047 avg views/post	Best reach: Tiktok 62,200 avg views; best engagement: Instagram 122,418 avg likes

Top Brand Affinities

Kurt Geiger

Score: 25.91

Airtel

Score: 15.85

CNN

Score: 10.93

River Island

Score: 10.30

boohoo

Score: 10.03

MISSGUIDED

Score: 7.88

FOREX

Score: 7.16

MTV

Score: 5.42

Hennessy

Score: 4.47

Jimmy Choo

Score: 4.31

FashionNova

Score: 3.93

Hublot

Score: 3.70

Brand	Category	Score
Kurt Geiger		25.91
Airtel		15.85
CNN		10.93
River Island		10.30
boohoo		10.03
MISSGUIDED		7.88
FOREX		7.16
MTV		5.42
Hennessy		4.47
Jimmy Choo		4.31
FashionNova		3.93
Hublot		3.70
Harrods		3.50
BBC		3.21
Primark		3.19
Christian Louboutin		2.87
TOM FORD		2.61
NBC		2.49
Oriflame		2.35
Topshop		2.26
Beats Electronics		2.17
Hermès		2.05
Lexus		2.02
SoundCloud		2.01
Rolls-Royce		2.01
Fendi		1.99
Yves Saint Laurent		1.98
Burberry		1.91
Paramount Pictures		1.89
ASOS		1.85
Gucci		1.84
Fenty beauty		1.84
Versace		1.78
GIVENCHY		1.72
Guinness		1.68
Rolex		1.62
Pepsi		1.52
H&M		1.50
Bershka		1.43
Microsoft		1.40
Louis Vuitton		1.40
musical.ly		1.39
Balenciaga		1.39
Michael Kors		1.34
Spotify Music		1.32
Polo Ralph Lauren		1.30
Huda Beauty		1.30
Vogue		1.27
Cartier		1.18
shein		1.18