CupcakKe
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
3,510,430
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:32:29 UTC
Genres
Biography
In addition to her solo career, CupcakKe collaborated with artists such as Charli XCX and continued to release music that resonated with audiences. Her fourth album, Eden, and subsequent singles like "Discounts" further solidified her place in the music industry, achieving success on streaming platforms and charts. CupcakKe's bold and unapologetic approach to her artistry has made her a prominent figure in the rap scene, known for her candid lyricism and fearless attitude.
CupcakKe keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, UNITED KINGDOM, CANADA. The composition is heavily female (59%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 7,400,000 avg views per post, while Tiktok maintains continuity between bigger moments. Overlap with Sugarpill Cosmetics, Grindr, Monster High supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 3,510,430 · Engagements 731,379 · Rate 20.8% Posts 141 · Views 7,733,857 · Avg Likes 561,616 · Avg Comments 16,192 · Avg Views 7,733,857 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 61% 25-34: 23% 13-17: 11% 35-44: 3% |
Largest: 18-24 (61%); next: 25-34 (23%) |
| Gender Split |
Female: 59% Male: 41% Non-binary/Other: 0% |
Skews female (59%) |
| Top Countries |
UNITED STATES (59%) UNITED KINGDOM (6%) CANADA (5%) AUSTRALIA (4%) BRAZIL (2%) |
Top regions: UNITED STATES (59%), UNITED KINGDOM (6%), CANADA (5%) |
| Platform Engagement | Instagram: 28,579 avg likes/post · Tiktok: 7,400,000 avg views/post · Youtube: 333,857 avg views/post | Best reach: Tiktok 7,400,000 avg views; best engagement: Tiktok 521,600 avg likes |
Top Brand Affinities
Sugarpill Cosmetics
Grindr
Monster High
Glossier
Barbie
Fenty beauty
Coach
Lime Crime
Hot Topic
MATTEL
Cartoon Network
boohoo
| Brand | Category | Score |
|---|---|---|
| Sugarpill Cosmetics | 25.65 | |
| Grindr | 20.31 | |
| Monster High | 13.11 | |
| Glossier | 8.59 | |
| Barbie | 7.75 | |
| Fenty beauty | 7.11 | |
| Coach | 6.81 | |
| Lime Crime | 6.62 | |
| Hot Topic | 6.15 | |
| MATTEL | 5.90 | |
| Cartoon Network | 5.85 | |
| boohoo | 5.68 | |
| BH Cosmetics | 5.57 | |
| Alexander McQueen | 5.52 | |
| Champion | 5.48 | |
| FashionNova | 5.32 | |
| Lollapalooza | 4.95 | |
| Coachella | 4.90 | |
| Steve Madden | 4.70 | |
| NYX Cosmetics | 4.68 | |
| The Sims | 4.36 | |
| Mortal Kombat | 4.34 | |
| iHeartRadio Music Awards | 4.28 | |
| Anastasia Beverly Hills | 4.25 | |
| Too Faced Cosmetics | 4.22 | |
| Urban Decay Cosmetics | 4.12 | |
| Chrysler | 4.08 | |
| UGG | 3.94 | |
| Showtime | 3.88 | |
| Urban Outfitters | 3.70 | |
| Hennessy | 3.68 | |
| Taco Bell | 3.64 | |
| ASOS | 3.46 | |
| AliExpress | 3.39 | |
| Walmart | 3.38 | |
| Forever 21 | 3.37 | |
| Benefit Cosmetics | 3.24 | |
| NARS Cosmetics | 3.21 | |
| Nickelodeon | 3.07 | |
| SoundCloud | 3.07 | |
| Moschino | 3.07 | |
| Tarte Cosmetics | 2.96 | |
| Tinder | 2.94 | |
| MTV | 2.91 | |
| shein | 2.79 | |
| Polaroid | 2.77 | |
| Sephora | 2.76 | |
| Dr. Martens | 2.74 | |
| Make Up For Ever | 2.68 | |
| Fendi | 2.65 |
Official Profiles
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LoginArtist: CupcakKe
The map shows every radio station that aired CupcakKe today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-28)
Total: 1,850,801
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
1,765,205 | 95.38% |
| [+] |
Audiomack |
34,940 | 1.89% |
| [+] |
Yandex |
33,210 | 1.79% |
| [+] |
Pandora |
17,446 | 0.94% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-13 04:00 UTC | CupcakKe | Bourbon Theatre | Lincoln, United States | |
| 2025-12-14 04:30 UTC | CupcakKe | Warehouse on Broadway | Kansas City, United States |
