CupcakKe Brand Affinity ranks highest Sugarpill Cosmetics at 25.65% . Very Strong. Score DMDB 60.32% | Fanbase 49.98%

CupcakKe — pop artist from US.

Chicago rapper CupcakKe, born Elizabeth Eden Harris in 1997, gained attention for her explicit and provocative music that explores themes of sexuality, abuse,…

CupcakKe

Recognizable

Country: US | Gender: female | Artist ID: 11e81bbf-9b30-a4f2-aba5-a0369fe50396

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Genres

popdance poppopalternativeescape roomhip-hop & rappop raphip-hop/rapchicago rapviral rapcontemporary hip hophip hoptrapelectronictrap queen

Influential: 60.32% Fanbase: 49.98% Trending: 65.49%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Sugarpill Cosmetics • 25.65% • Very Strong

As of 2025-09-09

3,510,430

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 60.32% | Fanbase 49.98% | Trending 65.49% | CAREER STAGE: MAINSTREAM

Biography

Chicago rapper CupcakKe, born Elizabeth Eden Harris in 1997, gained attention for her explicit and provocative music that explores themes of sexuality, abuse, and empowerment. Drawing inspiration from artists like Lil Kim and Foxy Brown, CupcakKe released her debut mixtape, Cum Cake, in 2016, followed by several well-received albums including Queen Elizabitch and Ephorize. Her work has garnered critical acclaim and a strong following, with notable singles like "Deepthroat" and "Squidward Nose."

In addition to her solo career, CupcakKe collaborated with artists such as Charli XCX and continued to release music that resonated with audiences. Her fourth album, Eden, and subsequent singles like "Discounts" further solidified her place in the music industry, achieving success on streaming platforms and charts. CupcakKe's bold and unapologetic approach to her artistry has made her a prominent figure in the rap scene, known for her candid lyricism and fearless attitude.

Report Date: 2025-09-09

CupcakKe keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, UNITED KINGDOM, CANADA. The composition is heavily female (59%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 7,400,000 avg views per post, while Tiktok maintains continuity between bigger moments. Overlap with Sugarpill Cosmetics, Grindr, Monster High supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist CupcakKe score 20.83% — Very Strong bucket.

Brand: Sugarpill CosmeticsBrand: GrindrBrand: Monster High

Followers:3,510,430

Engagements:731,379

Rate:20.8%

Posts:141

Avg Likes:561,616

Avg Comments:16,192

Avg Views:7,733,857

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,510,430 · Engagements 731,379 · Rate 20.8% Posts 141 · Views 7,733,857 · Avg Likes 561,616 · Avg Comments 16,192 · Avg Views 7,733,857	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 23% 13-17: 11% 35-44: 3%	Largest: 18-24 (61%); next: 25-34 (23%)
Gender Split	Female: 59% Male: 41% Non-binary/Other: 0%	Skews female (59%)
Top Countries	UNITED STATES (59%) UNITED KINGDOM (6%) CANADA (5%) AUSTRALIA (4%) BRAZIL (2%)	Top regions: UNITED STATES (59%), UNITED KINGDOM (6%), CANADA (5%)
Platform Engagement	Instagram: 28,579 avg likes/post · Tiktok: 7,400,000 avg views/post · Youtube: 333,857 avg views/post	Best reach: Tiktok 7,400,000 avg views; best engagement: Tiktok 521,600 avg likes

Top Brand Affinities

Sugarpill Cosmetics

Score: 25.65

Grindr

Score: 20.31

Monster High

Score: 13.11

Glossier

Score: 8.59

Barbie

Score: 7.75

Fenty beauty

Score: 7.11

Coach

Score: 6.81

Lime Crime

Score: 6.62

Hot Topic

Score: 6.15

MATTEL

Score: 5.90

Cartoon Network

Score: 5.85

boohoo

Score: 5.68

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Top Brand Affinities

Brand	Category	Score
Sugarpill Cosmetics		25.65
Grindr		20.31
Monster High		13.11
Glossier		8.59
Barbie		7.75
Fenty beauty		7.11
Coach		6.81
Lime Crime		6.62
Hot Topic		6.15
MATTEL		5.90
Cartoon Network		5.85
boohoo		5.68
BH Cosmetics		5.57
Alexander McQueen		5.52
Champion		5.48
FashionNova		5.32
Lollapalooza		4.95
Coachella		4.90
Steve Madden		4.70
NYX Cosmetics		4.68
The Sims		4.36
Mortal Kombat		4.34
iHeartRadio Music Awards		4.28
Anastasia Beverly Hills		4.25
Too Faced Cosmetics		4.22
Urban Decay Cosmetics		4.12
Chrysler		4.08
UGG		3.94
Showtime		3.88
Urban Outfitters		3.70
Hennessy		3.68
Taco Bell		3.64
ASOS		3.46
AliExpress		3.39
Walmart		3.38
Forever 21		3.37
Benefit Cosmetics		3.24
NARS Cosmetics		3.21
Nickelodeon		3.07
SoundCloud		3.07
Moschino		3.07
Tarte Cosmetics		2.96
Tinder		2.94
MTV		2.91
shein		2.79
Polaroid		2.77
Sephora		2.76
Dr. Martens		2.74
Make Up For Ever		2.68
Fendi		2.65