Culture Beat
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
110,521
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-10-08 15:07:23 UTC
Genres
Biography
Throughout its evolution, Culture Beat featured various vocalists, with Tania Evans and Kim Sanders among the notable members. Despite lineup changes, the enduring appeal of tracks like "Mr. Vain" remains evident, with the song's cultural impact showcased in its widespread use on platforms like TikTok and in prominent film productions.
Culture Beat is a clear fit for 25-34 & 35-44 audiences with strength across BRAZIL, UNITED STATES, GERMANY. The audience is heavily male (76%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (211,500 avg views per post); Youtube builds the community layer. Affinity data highlights Trancefamily, MOOG, Amazon Music, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 110,521 · Engagements 2,539 · Rate 2.3% Posts 893 · Views 304,073 · Avg Likes 2,307 · Avg Comments 83 · Avg Views 304,073 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 40% 35-44: 30% 18-24: 18% 45-64: 10% |
Largest: 25-34 (40%); next: 35-44 (30%) |
| Gender Split |
Female: 24% Male: 76% Non-binary/Other: 0% |
Skews male (76%) |
| Top Countries |
BRAZIL (13%) UNITED STATES (10%) GERMANY (8%) UNITED KINGDOM (6%) NIGERIA (5%) |
Top regions: BRAZIL (13%), UNITED STATES (10%), GERMANY (8%) |
| Platform Engagement | Instagram: 19 avg likes/post · Tiktok: 211,500 avg views/post · Youtube: 92,573 avg views/post | Best reach: Tiktok 211,500 avg views; best engagement: Youtube 1,287 avg likes |
Top Brand Affinities
Trancefamily
MOOG
Amazon Music
Pioneer
Mixcloud
Akai
Sennheiser
Ableton
Akg
Pro Tools
Rossignol
Absolut
| Brand | Category | Score |
|---|---|---|
| Trancefamily | 57.81 | |
| MOOG | 45.34 | |
| Amazon Music | 40.29 | |
| Pioneer | 38.10 | |
| Mixcloud | 36.41 | |
| Akai | 29.69 | |
| Sennheiser | 28.22 | |
| Ableton | 24.47 | |
| Akg | 23.05 | |
| Pro Tools | 20.94 | |
| Rossignol | 14.73 | |
| Absolut | 13.66 | |
| Dsquared | 12.41 | |
| Comedy Central | 10.97 | |
| Jim Beam | 9.85 | |
| SoundCloud | 9.57 | |
| Jagermeister | 9.37 | |
| iHeartRadio Music Awards | 8.66 | |
| Grey Goose | 8.42 | |
| Tomorrowland | 7.73 | |
| Aperol | 6.85 | |
| Jimmy Choo | 6.52 | |
| Moët & Chandon | 6.28 | |
| Jameson | 5.87 | |
| Selfiegram | 5.64 | |
| Steve Madden | 4.69 | |
| Hilton | 4.44 | |
| Moschino | 3.85 | |
| Geocaching | 3.85 | |
| ASICS | 3.53 | |
| G-shock | 3.53 | |
| MINI | 3.47 | |
| Stüssy | 3.46 | |
| TOM FORD | 3.30 | |
| BALMAIN | 3.24 | |
| Lindt | 3.23 | |
| Baileys | 3.19 | |
| MTV | 3.07 | |
| Spotify Music | 3.01 | |
| Leica | 3.01 | |
| Garnier | 2.92 | |
| Citroen | 2.85 | |
| Paramount Pictures | 2.82 | |
| Counter-Strike | 2.82 | |
| Urban Outfitters | 2.80 | |
| Under Armour | 2.59 | |
| Aston Martin | 2.59 | |
| Travelgram | 2.58 | |
| Rolls-Royce | 2.55 | |
| A Game of Tones | 2.55 |
Official Profiles
Login to view Contact
LoginArtist: Culture Beat
The map shows every radio station that aired Culture Beat today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-28)
Total: 4,221,943
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
3,790,251 | 89.78% |
| [+] |
Yandex |
322,729 | 7.64% |
| [+] |
Pandora |
108,963 | 2.58% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-22 03:33:36 | Rendez-vous | Radio Hannover 87.6 R | Hannover, DE | 245 |
| 2025-08-22 02:58:33 | Mr. Vain (radio edit) | Dance radio | Prague, CZ | 252 |
| 2025-08-22 02:21:50 | Mr. Vain (radio edit) | Equinoxe | Liège, BE | 3 |
| 2025-08-22 01:28:40 | Mr. Vain (radio edit) | NRJ Radio ENERGY | Sofia, BG | 4 |
| 2025-08-22 01:25:56 | Mr. Vain (radio edit) | Absolute Radio 90's | London, GB | 252 |
| 2025-08-22 01:25:00 | Take Me Away - Sweetbox Hotpants Mix | N-JOY | Sofia, BG | 211 |
| 2025-08-22 00:18:45 | Mr. Vain (radio edit) | Equinoxe | Liège, BE | 2 |
| 2025-08-22 00:03:26 | Take Me Away | Radio Hoy | Santiago, CL | 7 |
Popularity (2025-10-07)
| Platform | % |
|---|---|
| No data. | |
