Culoe de Song

Culoe de Song — electronic artist from ZA.

Culoe De Song is a highly regarded South African electronic music producer and DJ known for his unique blend of deep house and Afro-house sounds. With a career…

Influence: 51.04% Fanbase: 26.34% Trending: 63.39% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 54.10% • Very Strong

As of 2025-08-21

165,933

Social Media Followers

As of 2025-08-21

00:00:00

Hours Airplay

2025-12-07 10:04:18 UTC

Genres

electronicdancesouth african houseafro houseelectronicdeep houseamapiano

Biography

Culoe De Song is a highly regarded South African electronic music producer and DJ known for his unique blend of deep house and Afro-house sounds. With a career spanning over a decade, Culoe De Song has established himself as a prominent figure in the global dance music scene, garnering praise for his innovative productions and dynamic DJ sets.

Drawing inspiration from his African heritage and diverse musical influences, Culoe De Song's music is characterized by infectious rhythms, soulful melodies, and hypnotic grooves that captivate audiences worldwide. His distinct sound has earned him a loyal following and critical acclaim, solidifying his reputation as a tastemaker and trailblazer in the realm of electronic music.

Top Brand Affinities

Report Date: 2025-08-21

Culoe de Song performs best with fans in the 25-34 range, concentrated in SOUTH AFRICA, UNITED STATES, BOTSWANA. Audience composition is heavily male (86%), which simplifies targeting and creative tone. The most reliable reach comes from Instagram at 1,023 avg likes per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Mixcloud, Pioneer, Ballantine's, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Culoe de Song is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Culoe de Song score 0.62% — Low bucket.

Brand: MixcloudBrand: PioneerBrand: Ballantine's

Followers:165,933

Engagements:1,023

Rate:0.6%

Posts:144

Avg Likes:1,023

Avg Comments:18

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 165,933 · Engagements 1,023 · Rate 0.6% Posts 144 · Views 0 · Avg Likes 1,023 · Avg Comments 18 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 49% 18-24: 34% 35-44: 13% 13-17: 2%	Largest: 25-34 (49%); next: 18-24 (34%)
Gender Split	Female: 14% Male: 86% Non-binary/Other: 0%	Skews male (86%)
Top Countries	SOUTH AFRICA (79%) UNITED STATES (2%) BOTSWANA (2%) ANGOLA (2%) GREECE (1%)	Top regions: SOUTH AFRICA (79%), UNITED STATES (2%), BOTSWANA (2%)
Platform Engagement	Instagram: 1,023 avg likes/post · Youtube: 0 avg views/post	best engagement: Instagram 1,023 avg likes

Top Brand Affinities

Mixcloud

Score: 54.10

Pioneer

Score: 43.78

Ballantine's

Score: 30.64

Woolworths

Score: 27.19

Atmos

Score: 16.58

Hennessey

Score: 16.47

Beefeater

Score: 14.31

Glenfiddich

Score: 13.28

Hennessy

Score: 11.87

Ellesse

Score: 10.31

Ableton

Score: 10.00

Sennheiser

Score: 9.56

Brand	Category	Score
Mixcloud		54.10
Pioneer		43.78
Ballantine's		30.64
Woolworths		27.19
Atmos		16.58
Hennessey		16.47
Beefeater		14.31
Glenfiddich		13.28
Hennessy		11.87
Ellesse		10.31
Ableton		10.00
Sennheiser		9.56
SoundCloud		8.48
Amazon Music		8.19
Pro Tools		7.30
Jagermeister		6.56
Kappa		6.25
Colgate		6.02
Moët & Chandon		5.89
KARL LAGERFELD		5.22
Tomorrowland		4.33
Smirnoff		4.19
Dr. Martens		3.98
Heineken		3.90
Beats Electronics		3.71
FOREX		3.66
Lacoste		3.56
Stüssy		3.26
Spotify Music		3.08
Emporium		3.05
Bacardi		3.00
Herbalife		2.62
Budweiser		2.44
Monster Beverage		2.40
Puma		2.30
Red Bull		2.20
Timberland		2.06
Volkswagen		2.04
ASOS		2.02
Dolce & Gabbana		1.94
Sneakerhead		1.93
The North Face		1.91
New Balance		1.72
Aperol		1.71
Rolex		1.69
Mercedes-Benz		1.62
Balenciaga		1.54
Nike		1.51
Vans		1.50
Warner Bros		1.49