CSS

CSS — alternative artist from BR.

CSS, the dance-rock sextet from São Paulo, Brazil, formed in 2003 and took their name from the Portuguese abbreviation for "tired of being sexy." The band…

Influence: 58.02% Fanbase: 42.52% Trending: 65.76% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

OSGEMEOS • 76.60% • Very Strong

As of 2025-09-09

55,209

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-10-08 16:53:58 UTC

Genres

alternativenew ravedance-punkalternativeindie rockelectronicalternative danceelectroclashelectronica

Biography

CSS, the dance-rock sextet from São Paulo, Brazil, formed in 2003 and took their name from the Portuguese abbreviation for "tired of being sexy." The band gained fame through their unique sound crafted from meeting at clubs and online networking groups. CSS released their debut album in Brazil in 2005 before signing with Sub Pop for a North American release in 2006. Their song "Music Is My Hot, Hot Sex" was featured in an iPod commercial and became the highest-charting single by a Brazilian band in Billboard history. CSS continued to evolve with their second album, Donkey, and collaborations with artists like Primal Scream's Bobby Gillespie and Ratatat, leading to the release of La Liberación in 2011 before parting ways with their producer and member Adriano Cintra.

After forming in 2003, CSS quickly gained attention for their Net-savvy ways and unpretentious sound, eventually signing with Sub Pop for their North American debut in 2006. The band's song "Music Is My Hot, Hot Sex" featured in an iPod commercial, achieving chart success, while their evolution continued with collaborations on their third album, La Liberación, in 2011. Despite parting ways with producer Adriano Cintra, CSS returned in 2012 with their fourth studio album, Planta, showcasing their continued musical growth and experimentation.

Top Brand Affinities

Report Date: 2025-09-09

CSS builds repeat engagement among 25-34 & 35-44 audiences throughout BRAZIL, UNITED STATES, UNITED KINGDOM. With a heavily female (56%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Instagram (2,201 avg likes per post), while Instagram provides social proof in comments and saves. Affinities with OSGEMEOS, Lollapalooza, Lojas Renner point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist CSS score 3.99% — Very Strong bucket.

Brand: OSGEMEOSBrand: LollapaloozaBrand: Lojas Renner

Followers:55,209

Engagements:2,201

Rate:4.0%

Posts:506

Avg Likes:2,201

Avg Comments:76

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 55,209 · Engagements 2,201 · Rate 4.0% Posts 506 · Views 0 · Avg Likes 2,201 · Avg Comments 76 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 49% 35-44: 25% 18-24: 18% 45-64: 5%	Largest: 25-34 (49%); next: 35-44 (25%)
Gender Split	Female: 56% Male: 44% Non-binary/Other: 0%	Skews female (56%)
Top Countries	BRAZIL (60%) UNITED STATES (15%) UNITED KINGDOM (3%) JAPAN (3%) MEXICO (3%)	Top regions: BRAZIL (60%), UNITED STATES (15%), UNITED KINGDOM (3%)
Platform Engagement	Instagram: 2,201 avg likes/post	best engagement: Instagram 2,201 avg likes

Top Brand Affinities

OSGEMEOS

Score: 76.60

Lollapalooza

Score: 33.94

Lojas Renner

Score: 18.68

Mixcloud

Score: 12.53

Riachuelo

Score: 11.51

Hering

Score: 10.81

Banco Bradesco

Score: 9.67

Havaianas

Score: 9.08

Itaipava

Score: 8.08

Vivienne Westwood

Score: 7.32

Amstel

Score: 6.83

Heineken

Score: 4.78

Brand	Category	Score
OSGEMEOS		76.60
Lollapalooza		33.94
Lojas Renner		18.68
Mixcloud		12.53
Riachuelo		11.51
Hering		10.81
Banco Bradesco		9.67
Havaianas		9.08
Itaipava		8.08
Vivienne Westwood		7.32
Amstel		6.83
Heineken		4.78
Ableton		4.49
Spotify Music		4.24
Coachella		4.14
Dr. Martens		4.02
Tinder		3.88
Pfizer		3.58
MTV		3.49
Budweiser		3.37
Polaroid		3.29
Kodak		3.24
Columbia Pictures		3.18
Pantone Inc		3.08
Leica		3.03
Snoopy And The Peanuts Gang		2.89
Vogue		2.55
Warner Bros		2.32
Pokemon Go		2.29
Netflix		2.26
Airbnb		2.23
Fujifilm		2.22
HBO		2.20
Paramount Pictures		2.17
Garnier		2.17
Star Wars		2.17
Aperol		2.16
SoundCloud		2.15
Nintendo		2.10
Renault		2.02
ASOS		2.00
Lush		1.99
Tomorrowland		1.95
DC Entertainment		1.94
Pixar		1.90
Vans		1.87
Converse		1.79
Pepsi		1.77
Lego		1.71
Guinness		1.63