Crystal Castles

Crystal Castles — pop artist from CA.

Crystal Castles is an electronic music project that originated as producer/multi-instrumentalist Ethan Kath's solo endeavor in late 2003. The project's name…

Influence: 72.33% Fanbase: 72.03% Trending: 72.48% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Ableton • 10.58% • Very Strong

As of 2025-10-01

1,511,879

Social Media Followers

As of 2025-10-01

00:00:00

Hours Airplay

2025-12-07 08:46:57 UTC

Genres

popneo-synthpopindietronicaalternativenew ravedance-punkelectronicelectronicalternative danceelectronicanintendocorebitpopdigital hardcoreother electronic music

Biography

Crystal Castles is an electronic music project that originated as producer/multi-instrumentalist Ethan Kath's solo endeavor in late 2003. The project's name was inspired by She-Ra's dwelling in the He-Man and Masters of the Universe cartoon series, as well as a 1983 Atari video game. In 2006, Kath joined forces with singer Alice Glass, solidifying the duo's lineup. Their accidental track "Alice Practice" gained attention on MySpace, leading to a limited-edition release on Merok Records. Crystal Castles went on to release self-titled albums in 2008 and 2010, followed by a more streamlined III in 2012. After Glass's departure in 2014, Kath continued the project with vocalist Edith Frances, releasing the album Amnesty in 2016.

Top Brand Affinities

Report Date: 2025-10-01

Crystal Castles has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, MEXICO, RUSSIA. A heavily male (56%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 2,727,368 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Ableton, Dr. Martens, Vivienne Westwood signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Crystal Castles score 5.62% — Very Strong bucket.

Brand: AbletonBrand: Dr. MartensBrand: Vivienne Westwood

Followers:1,511,879

Engagements:85,037

Rate:5.6%

Posts:60

Avg Likes:89,689

Avg Comments:1,258

Avg Views:2,727,368

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,511,879 · Engagements 85,037 · Rate 5.6% Posts 60 · Views 2,727,368 · Avg Likes 89,689 · Avg Comments 1,258 · Avg Views 2,727,368	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 30% 13-17: 7% 35-44: 6%	Largest: 18-24 (55%); next: 25-34 (30%)
Gender Split	Female: 44% Male: 56% Non-binary/Other: 0%	Skews male (56%)
Top Countries	UNITED STATES (18%) MEXICO (8%) RUSSIA (7%) BRAZIL (7%) CHILE (4%)	Top regions: UNITED STATES (18%), MEXICO (8%), RUSSIA (7%)
Platform Engagement	Instagram: 54,099 avg likes/post · Youtube: 2,727,368 avg views/post	Best reach: Youtube 2,727,368 avg views; best engagement: Instagram 54,099 avg likes

Top Brand Affinities

Ableton

Score: 10.58

Dr. Martens

Score: 7.28

Vivienne Westwood

Score: 7.02

Maison Margiela

Score: 6.42

Lollapalooza

Score: 5.85

SoundCloud

Score: 4.87

Coachella

Score: 4.50

Urban Outfitters

Score: 4.02

MTV

Score: 4.02

Resident Evil

Score: 4.00

Movistar

Score: 3.83

Fallout

Score: 3.57

Brand	Category	Score
Ableton		10.58
Dr. Martens		7.28
Vivienne Westwood		7.02
Maison Margiela		6.42
Lollapalooza		5.85
SoundCloud		4.87
Coachella		4.50
Urban Outfitters		4.02
MTV		4.02
Resident Evil		4.00
Movistar		3.83
Fallout		3.57
Final Fantasy		3.56
Kodak		3.47
Polaroid		3.39
Carhartt		3.35
Cartoon Network		3.19
Spotify Music		3.00
Warner Bros		2.99
Monster Beverage		2.94
Pepsi		2.90
Vans		2.89
Comedy Central		2.85
Stüssy		2.72
Showtime		2.69
Columbia Pictures		2.64
Matrix		2.60
Sprite		2.52
Pokemon Go		2.47
Fujifilm		2.46
Nintendo		2.30
Beats Electronics		2.27
Nickelodeon		2.26
ASOS		2.24
Vogue		2.19
Star Wars		2.19
Tomorrowland		2.09
Urban Decay Cosmetics		2.06
Adobe		1.99
Lush		1.97
Budweiser		1.87
Cafecito		1.87
NYX Cosmetics		1.85
Pokemon		1.81
Versace		1.81
Tinder		1.81
Paramount Pictures		1.75
HBO		1.75
Bershka		1.73
Balenciaga		1.71