Crystal Castles Brand Affinity ranks highest Vivienne Westwood at 9.60% . Very Strong. Score DMDB 72.33% | Fanbase 72.03%

Crystal Castles — pop artist from CA.

Crystal Castles is an electronic music project that originated as producer/multi-instrumentalist Ethan Kath's solo endeavor in late 2003. The project's name…

Crystal Castles

Superstar

Country: CA | Artist ID: 11e81bc9-dddf-210c-a4e8-a0369fe50396

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Genres

popneo-synthpopindietronicaalternativenew ravedance-punkelectronicelectronicalternative danceelectronicanintendocorebitpopdigital hardcoreother electronic music

Influential: 72.33% Fanbase: 72.03% Trending: 72.48%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Vivienne Westwood • 9.60% • Very Strong

As of 2025-09-09

1,498,433

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 72.33% | Fanbase 72.03% | Trending 72.48% | CAREER STAGE: SUPERSTAR

Biography

Crystal Castles is an electronic music project that originated as producer/multi-instrumentalist Ethan Kath's solo endeavor in late 2003. The project's name was inspired by She-Ra's dwelling in the He-Man and Masters of the Universe cartoon series, as well as a 1983 Atari video game. In 2006, Kath joined forces with singer Alice Glass, solidifying the duo's lineup. Their accidental track "Alice Practice" gained attention on MySpace, leading to a limited-edition release on Merok Records. Crystal Castles went on to release self-titled albums in 2008 and 2010, followed by a more streamlined III in 2012. After Glass's departure in 2014, Kath continued the project with vocalist Edith Frances, releasing the album Amnesty in 2016.

Report Date: 2025-09-09

Crystal Castles has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, MEXICO, BRAZIL. A heavily male (56%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 2,636,703 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Vivienne Westwood, Ableton, Dr. Martens signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Crystal Castles score 5.61% — Very Strong bucket.

Brand: Vivienne WestwoodBrand: AbletonBrand: Dr. Martens

Followers:1,498,433

Engagements:84,110

Rate:5.6%

Posts:60

Avg Likes:89,278

Avg Comments:1,258

Avg Views:2,636,703

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,498,433 · Engagements 84,110 · Rate 5.6% Posts 60 · Views 2,636,703 · Avg Likes 89,278 · Avg Comments 1,258 · Avg Views 2,636,703	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 30% 13-17: 6% 35-44: 5%	Largest: 18-24 (57%); next: 25-34 (30%)
Gender Split	Female: 44% Male: 56% Non-binary/Other: 0%	Skews male (56%)
Top Countries	UNITED STATES (19%) MEXICO (8%) BRAZIL (8%) RUSSIA (6%) POLAND (4%)	Top regions: UNITED STATES (19%), MEXICO (8%), BRAZIL (8%)
Platform Engagement	Instagram: 53,688 avg likes/post · Youtube: 2,636,703 avg views/post	Best reach: Youtube 2,636,703 avg views; best engagement: Instagram 53,688 avg likes

Top Brand Affinities

Vivienne Westwood

Score: 9.60

Ableton

Score: 9.00

Dr. Martens

Score: 6.70

Maison Margiela

Score: 6.36

SoundCloud

Score: 5.16

Lollapalooza

Score: 4.69

Fallout

Score: 4.16

Resident Evil

Score: 4.16

Coachella

Score: 4.13

Warner Bros

Score: 3.96

Movistar

Score: 3.83

Final Fantasy

Score: 3.74

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Top Brand Affinities

Brand	Category	Score
Vivienne Westwood		9.60
Ableton		9.00
Dr. Martens		6.70
Maison Margiela		6.36
SoundCloud		5.16
Lollapalooza		4.69
Fallout		4.16
Resident Evil		4.16
Coachella		4.13
Warner Bros		3.96
Movistar		3.83
Final Fantasy		3.74
Polaroid		3.68
Kodak		3.34
Carhartt		3.30
Cartoon Network		3.15
Nintendo		2.96
Monster Beverage		2.92
Spotify Music		2.90
Urban Outfitters		2.84
Vans		2.84
Prismacolor		2.80
Comedy Central		2.72
Matrix		2.71
Fujifilm		2.68
Stüssy		2.62
Columbia Pictures		2.59
Showtime		2.58
Sprite		2.52
Lush		2.47
ASOS		2.46
Pepsi		2.35
MTV		2.21
League of Legends		2.14
Beats Electronics		2.12
Pokemon Go		2.11
Star Wars		1.97
The North Face		1.96
Vogue		1.93
Versace		1.81
NYX Cosmetics		1.77
Paramount Pictures		1.77
Supreme		1.74
Polo Ralph Lauren		1.71
Bershka		1.71
HBO		1.70
Urban Decay Cosmetics		1.62
Prada		1.62
Jack Daniels		1.61
Balenciaga		1.60