Crush Brand Affinity ranks highest Casetify at 20.40% . Very Strong. Score DMDB 67.03% | Fanbase 65.88%

Crush — pop artist from KR.

Since his debut in 2012, Crush has established himself in the music industry with a blend of R&B, hip-hop, and pop. His debut album, "Crush on You" (2014), set…

Crush

Recognizable

Country: KR | Gender: male | Artist ID: 11e81bbb-a5af-a170-87af-a0369fe50396

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Genres

popk-popr&b, funk & soulr&b/soulkorean r&b

Influential: 67.03% Fanbase: 65.88% Trending: 67.60%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Casetify • 20.40% • Very Strong

As of 2025-09-09

4,458,824

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 67.03% | Fanbase 65.88% | Trending 67.60% | CAREER STAGE: MAINSTREAM

Biography

Since his debut in 2012, Crush has established himself in the music industry with a blend of R&B, hip-hop, and pop. His debut album, "Crush on You" (2014), set the stage for a successful career, featuring collaborations with artists like BTS's j-hope, TAEYEON, and DEAN. Known for his soulful voice and heartfelt lyrics, Crush has garnered a dedicated fanbase and solidified his reputation in the Korean R&B scene through chart-topping singles such as "Rush Hour" and "Crush — 잊어버리지마 Don't Forget."

Beyond his solo work, Crush has made notable contributions to drama OSTs, including hits like "Beautiful" and "Love You With All My Heart," which achieved significant success on the Circle Chart. His accolades at the Korean Music Awards and Mnet Asian Music Awards reflect his critical acclaim and loyal following. With his latest album, "wonderego," Crush continues to innovate his sound and connect deeply with fans through live performances, showcasing his evolution as a prominent figure in Korea's music landscape.

Report Date: 2025-09-09

Crush engages 18-24 & 25-34 audiences with repeatable results in SOUTH KOREA, UNITED STATES, BRAZIL. The fan base skews heavily female (75%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (25,175 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Casetify, Jil Sander, GENTLE MONSTER, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Crush score 1.16% — Moderate bucket.

Brand: CasetifyBrand: Jil SanderBrand: GENTLE MONSTER

Followers:4,458,824

Engagements:51,594

Rate:1.2%

Posts:458

Avg Likes:51,116

Avg Comments:515

Avg Views:48,025

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,458,824 · Engagements 51,594 · Rate 1.2% Posts 458 · Views 48,025 · Avg Likes 51,116 · Avg Comments 515 · Avg Views 48,025	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 23% 13-17: 11% 35-44: 3%	Largest: 18-24 (63%); next: 25-34 (23%)
Gender Split	Female: 75% Male: 25% Non-binary/Other: 0%	Skews female (75%)
Top Countries	SOUTH KOREA (17%) UNITED STATES (15%) BRAZIL (7%) INDONESIA (7%) CHINA (6%)	Top regions: SOUTH KOREA (17%), UNITED STATES (15%), BRAZIL (7%)
Platform Engagement	Instagram: 47,085 avg likes/post · Tiktok: 22,850 avg views/post · Youtube: 25,175 avg views/post	Best reach: Youtube 25,175 avg views; best engagement: Instagram 47,085 avg likes

Top Brand Affinities

Casetify

Score: 20.40

Jil Sander

Score: 19.33

GENTLE MONSTER

Score: 17.69

A.P.C.

Score: 15.72

Arc'teryx

Score: 11.45

Maison Margiela

Score: 10.37

Style Nanda

Score: 9.80

Acne Studios

Score: 8.90

JACQUEMUS

Score: 8.39

Shake Shack

Score: 7.32

Vivienne Westwood

Score: 7.16

Loewe

Score: 6.02

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Top Brand Affinities

Brand	Category	Score
Casetify		20.40
Jil Sander		19.33
GENTLE MONSTER		17.69
A.P.C.		15.72
Arc'teryx		11.45
Maison Margiela		10.37
Style Nanda		9.80
Acne Studios		8.90
JACQUEMUS		8.39
Shake Shack		7.32
Vivienne Westwood		7.16
Loewe		6.02
Innisfree		5.67
Stüssy		5.25
Summit Entertainment		4.88
UGG		4.50
Coach		4.41
Carhartt		4.22
Miu Miu		3.50
The North Face		3.27
Kodak		2.87
Tiffany		2.77
Marc Jacobs		2.75
Hermès		2.69
Gundam		2.65
Balenciaga		2.59
UNIQLO		2.57
Supreme		2.56
Hyundai		2.42
Fujifilm		2.39
Fila		2.35
Polo Ralph Lauren		2.29
Fendi		2.24
Bershka		2.18
Polaroid		2.09
KFC		2.00
Snoopy And The Peanuts Gang		1.99
New Balance		1.96
Dr. Martens		1.94
Converse		1.92
Gucci		1.88
Yves Saint Laurent		1.81
IKEA		1.70
Chanel		1.65
Coachella		1.63
Tiffany & Co		1.56
ASICS		1.53
Calvin Klein		1.52
H&M		1.49
Guess		1.49