
Crumb
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
158,331
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-10-08 18:43:48 UTC
Genres
Biography
Crumb resonates with 25-34 & 18-24 audiences and sustains presence in MEXICO, UNITED STATES, UNITED KINGDOM. The demographic is heavily male (72%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 87,193 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with MOOG, Ableton, SoundCloud maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 158,331 · Engagements 5,963 · Rate 3.8% Posts 339 · Views 91,567 · Avg Likes 5,884 · Avg Comments 85 · Avg Views 91,567 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
25-34: 48% 18-24: 41% 13-17: 4% 35-44: 3% |
Largest: 25-34 (48%); next: 18-24 (41%) |
Gender Split |
Female: 28% Male: 72% Non-binary/Other: 0% |
Skews male (72%) |
Top Countries |
MEXICO (41%) UNITED STATES (36%) UNITED KINGDOM (11%) CANADA (7%) ARGENTINA (2%) |
Top regions: MEXICO (41%), UNITED STATES (36%), UNITED KINGDOM (11%) |
Platform Engagement | Instagram: 4,210 avg likes/post · Tiktok: 4,374 avg views/post · Youtube: 87,193 avg views/post | Best reach: Youtube 87,193 avg views; best engagement: Instagram 4,210 avg likes |
Top Brand Affinities
MOOG
Ableton
SoundCloud
Glossier
Pro Tools
Spotify Music
Lollapalooza
Kodak
Coachella
Verizon
Dr. Martens
Prismacolor
Brand | Category | Score |
---|---|---|
MOOG | 19.53 | |
Ableton | 17.66 | |
SoundCloud | 8.51 | |
Glossier | 8.10 | |
Pro Tools | 8.01 | |
Spotify Music | 7.18 | |
Lollapalooza | 6.79 | |
Kodak | 6.41 | |
Coachella | 5.98 | |
Verizon | 5.28 | |
Dr. Martens | 5.11 | |
Prismacolor | 4.26 | |
Polaroid | 4.19 | |
Fujifilm | 4.14 | |
Paramount Pictures | 3.81 | |
Taco Bell | 3.72 | |
Beats Electronics | 3.53 | |
Urban Outfitters | 3.40 | |
Gatorade | 3.32 | |
Cartoon Network | 3.21 | |
Carhartt | 3.16 | |
Olympus | 2.94 | |
Showtime | 2.92 | |
Tinder | 2.65 | |
Nintendo | 2.52 | |
Emporium | 2.41 | |
Adobe | 2.37 | |
Airbnb | 2.29 | |
Busch | 2.26 | |
Nickelodeon | 2.20 | |
Chrysler | 2.13 | |
Sprite | 2.11 | |
A Game of Tones | 1.95 | |
Snoopy And The Peanuts Gang | 1.94 | |
Walmart | 1.86 | |
Pepsi | 1.86 | |
Vans | 1.81 | |
Costco | 1.73 | |
Budweiser | 1.73 | |
Chipotle Mexican Grill | 1.70 | |
Supreme | 1.67 | |
Cadillac | 1.58 | |
Warner Bros | 1.58 | |
Activision Blizzard | 1.45 | |
Star Wars | 1.40 | |
Guinness | 1.40 | |
Target | 1.38 | |
Pixar | 1.34 | |
Sony | 1.32 | |
Paypal | 1.30 |
Official Profiles
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LoginArtist: Crumb
The map shows every radio station that aired Crumb today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
Aired At | Song | Station | Location | Duration (s) |
---|---|---|---|---|
2025-08-22 00:13:34 | Balloon | CFOU | Trois-riviere, QC, CA | 16 |
Popularity (2025-10-07)
Platform | % |
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No data. |