Cro Brand Affinity ranks highest Commerzbank at 33.69% . Very Strong. Score DMDB 67.38% | Fanbase 59.78%

Cro — pop artist from DE.

Carlo Waibel, known professionally as Cro, is a German artist recognized for his unique blend of rap and pop, which he coined "raop." Born in 1990, Cro began…

Cro

Recognizable

Country: DE | Gender: male | Artist ID: 11e81bd1-8f5f-af6c-a98f-a0369fe50396

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Genres

popgerman popgerman indiehip-hop & rapgerman hip hoprap

Influential: 67.38% Fanbase: 59.78% Trending: 71.19%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Commerzbank • 33.69% • Very Strong

As of 2025-09-09

2,096,632

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 67.38% | Fanbase 59.78% | Trending 71.19% | CAREER STAGE: MAINSTREAM

Biography

Carlo Waibel, known professionally as Cro, is a German artist recognized for his unique blend of rap and pop, which he coined "raop." Born in 1990, Cro began recording music at the age of 13 and gained popularity with his single "Easy" in 2011. His debut album, Raop, released in 2012, reached number one on the German and Austrian charts. Cro's subsequent albums, Melodie in 2014 and tru. in 2017, also achieved number one status in Germany, with successful singles like "Traum" and "Unendlichkeit."

Throughout his career, Cro's music has garnered millions of streams and chart-topping success. In addition to his musical endeavors, he has ventured into fashion and visual arts, collaborating with brands like H&M. Cro continues to release music and collaborate with other artists in the German rap scene, maintaining his presence in the industry with singles like "Fall Auf" and "Endless Summer."

Report Date: 2025-09-09

Cro converts attention from 18-24 & 25-34 audiences across GERMANY, ARGENTINA, AUSTRIA. Audience shape is female-leaning (51%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 200,000 avg views per post, with supportive conversation on Instagram. Shared audience with Commerzbank, Alpha Industries, Braun underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Cro score 1.47% — Moderate bucket.

Brand: CommerzbankBrand: Alpha IndustriesBrand: Braun

Followers:2,096,632

Engagements:30,757

Rate:1.5%

Posts:1,009

Avg Likes:29,906

Avg Comments:405

Avg Views:215,160

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,096,632 · Engagements 30,757 · Rate 1.5% Posts 1,009 · Views 215,160 · Avg Likes 29,906 · Avg Comments 405 · Avg Views 215,160	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 23% 13-17: 9% 35-44: 4%	Largest: 18-24 (62%); next: 25-34 (23%)
Gender Split	Female: 51% Male: 49% Non-binary/Other: 0%	Skews female (51%)
Top Countries	GERMANY (60%) ARGENTINA (9%) AUSTRIA (5%) SWITZERLAND (3%) UNITED STATES (3%)	Top regions: GERMANY (60%), ARGENTINA (9%), AUSTRIA (5%)
Platform Engagement	Instagram: 15,372 avg likes/post · Tiktok: 200,000 avg views/post · Youtube: 15,160 avg views/post	Best reach: Tiktok 200,000 avg views; best engagement: Instagram 15,372 avg likes

Top Brand Affinities

Commerzbank

Score: 33.69

Alpha Industries

Score: 25.93

Braun

Score: 17.56

Gamescom

Score: 15.96

Nakd

Score: 15.63

Rossmann

Score: 12.70

OOTD Magazine

Score: 12.68

Marc O'Polo

Score: 11.64

Zalando

Score: 10.93

Ellesse

Score: 10.34

Beck`s

Score: 8.84

Stone Island

Score: 8.41

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Top Brand Affinities

Brand	Category	Score
Commerzbank		33.69
Alpha Industries		25.93
Braun		17.56
Gamescom		15.96
Nakd		15.63
Rossmann		12.70
OOTD Magazine		12.68
Marc O'Polo		11.64
Zalando		10.93
Ellesse		10.34
Beck`s		8.84
Stone Island		8.41
New Era		7.63
Paulaner		7.29
Hugo Boss		6.56
Absolut		6.53
Lidl		6.15
Lufthansa		5.94
Champion		5.70
Emporio Armani		5.13
Haribo		5.03
ASOS		4.90
Dsquared		4.88
Lollapalooza		4.84
UGG		4.78
Ableton		4.38
Need for Speed		4.36
Superdry		4.23
Hollister Co		3.98
BH Cosmetics		3.86
Vans		3.85
Daniel Wellington		3.74
Leica		3.67
Carhartt		3.63
Heinz		3.61
Urban Outfitters		3.52
Pull&Bear		3.46
Opel		3.38
Supreme		3.14
Polaroid		2.97
Nike		2.90
H&M		2.83
Ray-Ban		2.82
Dr. Martens		2.80
Beats Electronics		2.76
Tommy Hilfiger		2.75
Primark		2.75
Abercrombie & Fitch		2.72
Adidas		2.72
Stüssy		2.70