Critical Role
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
1,057,188
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-10-08 16:52:54 UTC
Genres
Biography
Critical Role builds repeat engagement among 25-34 & 18-24 audiences throughout UNITED STATES, UNITED KINGDOM, CANADA. With a heavily male (65%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Instagram (11,148 avg likes per post), while Instagram provides social proof in comments and saves. Affinities with Dragon Age, BioWare, Mass Effect point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,057,188 · Engagements 11,148 · Rate 1.1% Posts 1,681 · Views 0 · Avg Likes 11,148 · Avg Comments 35 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 44% 18-24: 36% 35-44: 14% 13-17: 3% |
Largest: 25-34 (44%); next: 18-24 (36%) |
| Gender Split |
Female: 35% Male: 65% Non-binary/Other: 0% |
Skews male (65%) |
| Top Countries |
UNITED STATES (58%) UNITED KINGDOM (9%) CANADA (7%) AUSTRALIA (4%) BRAZIL (2%) |
Top regions: UNITED STATES (58%), UNITED KINGDOM (9%), CANADA (7%) |
| Platform Engagement | Instagram: 11,148 avg likes/post | best engagement: Instagram 11,148 avg likes |
Top Brand Affinities
Dragon Age
BioWare
Mass Effect
Witcher
Games Workshop
CD Projekt RED
Wargaming
Kickstarter
Stardew Valley
The Witcher
World of Warcraft
Borderlands
| Brand | Category | Score |
|---|---|---|
| Dragon Age | 74.91 | |
| BioWare | 63.34 | |
| Mass Effect | 42.01 | |
| Witcher | 37.70 | |
| Games Workshop | 36.18 | |
| CD Projekt RED | 34.47 | |
| Wargaming | 33.18 | |
| Kickstarter | 30.26 | |
| Stardew Valley | 26.90 | |
| The Witcher | 24.23 | |
| World of Warcraft | 23.31 | |
| Borderlands | 23.08 | |
| Final Fantasy | 21.52 | |
| Persona 5 | 21.10 | |
| Hearthstone | 20.17 | |
| Bloodborne | 20.16 | |
| Square Enix | 20.13 | |
| BioShock | 19.47 | |
| Fallout | 17.80 | |
| Nier: Automata | 16.35 | |
| Horizon Zero Dawn | 15.41 | |
| RedBubble | 14.18 | |
| Bungie | 14.08 | |
| Life Is Strange | 11.72 | |
| Riot Games | 11.05 | |
| SpeedPaint | 10.40 | |
| The Last of Us | 10.04 | |
| Sanderson | 9.87 | |
| Five Nights at Freddy's | 9.56 | |
| Activision Blizzard | 9.20 | |
| Bethesda Softworks | 9.14 | |
| Pokemon Go | 9.06 | |
| Capcom | 9.05 | |
| DreamWorks | 8.59 | |
| DeviantArt | 8.58 | |
| Resident Evil | 8.53 | |
| Tomb Raider | 7.95 | |
| League of Legends | 7.94 | |
| GameStop | 7.50 | |
| God of War | 7.30 | |
| Nintendo | 6.91 | |
| Star Wars | 6.78 | |
| RAZER | 6.50 | |
| BBC | 6.27 | |
| Diablo | 6.25 | |
| Hot Topic | 6.22 | |
| Pokemon | 6.00 | |
| Gundam | 5.54 | |
| New Line Cinema | 5.31 | |
| Cartoon Network | 5.21 |
Official Profiles
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LoginArtist: Critical Role
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-10-08)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
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Popularity (2025-10-07)
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| No data. | |
