Cravity

Cravity — pop artist from KR.

CRAVITY, a nine-member boy group, debuted in 2020 with SEASON 1. HIDEOUT : REMEMBER WHO WE ARE, showcasing their energetic performances and youthful music…

Influence: 58.16% Fanbase: 47.35% Trending: 63.56% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Dreamies • 77.72% • Very Strong

As of 2025-08-21

6,675,488

Social Media Followers

As of 2025-08-21

00:00:00

Hours Airplay

2025-10-08 18:41:08 UTC

Genres

popk-popk-pop boy grouppopmainstream popasian pop

Biography

CRAVITY, a nine-member boy group, debuted in 2020 with SEASON 1. HIDEOUT : REMEMBER WHO WE ARE, showcasing their energetic performances and youthful music style. Over the years, they have evolved from monster rookies to experienced artists, embarking on their first world tour MASTERPIECE and releasing their latest mini album SUN SEEKER. With their upcoming seventh mini album EVERSHINE, CRAVITY aims to present a more mature sound while maintaining their fresh and catchy music, solidifying their position as versatile all-rounder artists.

Top Brand Affinities

Report Date: 2025-08-21

Cravity resonates most with 18-24 & 25-34 audiences and shows durable presence in INDONESIA, UNITED STATES, PHILIPPINES. With a heavily female (75%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (51,000 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Dreamies, Style Nanda, Innisfree makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Cravity score 0.50% — Low bucket.

Brand: DreamiesBrand: Style NandaBrand: Innisfree

Followers:6,675,488

Engagements:33,121

Rate:0.5%

Posts:5,994

Avg Likes:31,788

Avg Comments:304

Avg Views:63,894

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,675,488 · Engagements 33,121 · Rate 0.5% Posts 5,994 · Views 63,894 · Avg Likes 31,788 · Avg Comments 304 · Avg Views 63,894	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 65% 25-34: 17% 13-17: 15% 35-44: 2%	Largest: 18-24 (65%); next: 25-34 (17%)
Gender Split	Female: 75% Male: 25% Non-binary/Other: 0%	Skews female (75%)
Top Countries	INDONESIA (15%) UNITED STATES (12%) PHILIPPINES (9%) BRAZIL (7%) SOUTH KOREA (4%)	Top regions: INDONESIA (15%), UNITED STATES (12%), PHILIPPINES (9%)
Platform Engagement	Instagram: 18,277 avg likes/post · Tiktok: 51,000 avg views/post · Youtube: 12,894 avg views/post	Best reach: Tiktok 51,000 avg views; best engagement: Instagram 18,277 avg likes

Top Brand Affinities

Dreamies

Score: 77.72

Style Nanda

Score: 17.08

Innisfree

Score: 5.65

Tiffany

Score: 2.36

Lush

Score: 2.21

Polaroid

Score: 1.91

Snoopy And The Peanuts Gang

Score: 1.89

Tiffany & Co

Score: 1.76

Walt Disney

Score: 1.30

Tarte Cosmetics

Score: 1.28

Starbucks

Score: 1.24

Forever 21

Score: 1.22

Brand	Category	Score
Dreamies		77.72
Style Nanda		17.08
Innisfree		5.65
Tiffany		2.36
Lush		2.21
Polaroid		1.91
Snoopy And The Peanuts Gang		1.89
Tiffany & Co		1.76
Walt Disney		1.30
Tarte Cosmetics		1.28
Starbucks		1.24
Forever 21		1.22
Converse		1.20
Christian Dior		1.12
Yves Saint Laurent		1.11
Pokemon		0.98
Pepsi		0.96
OREO		0.87
IKEA		0.86
Chanel		0.82
H&M		0.80
Netflix		0.79
Vogue		0.72
Spotify Music		0.71
Coca-Cola		0.70
musical.ly		0.70
McDonald's		0.70
Gucci		0.68
MAC Cosmetics		0.65
Samsung Group		0.56
Marvel Entertainment		0.54
Vans		0.54
Google		0.54
HBO		0.48
Apple		0.44
Star Wars		0.43
Zara		0.41
Marvel		0.41
Amazon		0.36
Adidas		0.34
Travelgram		0.32
Nutella		0.32
DC Entertainment		0.24
Nike		0.16