Cranes

Cranes — pop artist from GB.

Cranes, a British group formed in the mid-'80s, are celebrated for their ethereal and haunting sound led by the unique vocals of Alison Shaw. Their music spans…

Influence: 51.27% Fanbase: 26.03% Trending: 63.89% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

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As of 2025-08-21

3,330

Social Media Followers

As of 2025-08-21

00:00:00

Hours Airplay

2025-10-08 18:41:34 UTC

Genres

popdream popindie poprockdark wavegothic rockethereal waverockalternative rockalternativealternativenu gazeshoegaze

Biography

Cranes, a British group formed in the mid-'80s, are celebrated for their ethereal and haunting sound led by the unique vocals of Alison Shaw. Their music spans dream pop, gothic rock, and darkwave genres, evolving from an abstract, industrial style to more accessible, pop-informed material over their career. The band, consisting primarily of siblings Alison and Jim Shaw, gained recognition for their albums like 1991's Wings of Joy and 1994's Forever, before returning with a slightly more electronic sound in the early 2000s.

In 2023, Cranes made a comeback with live performances after an 11-year hiatus, releasing archival collections like John Peel Sessions 1989-1990 and reissuing their early works such as Fuse in 2024. The band's legacy was further celebrated with the release of Collected Works, Vol. 1 (1989-1997) by Cherry Red, showcasing nearly all of their material from the Dedicated label. Throughout their journey, Cranes have captivated audiences with their atmospheric and genre-defying music, leaving a lasting impact on the alternative music scene.

Top Brand Affinities

Report Date: 2025-08-21

Cranes converts attention from 25-34 & 18-24 audiences across UNITED STATES, ITALY, MEXICO. Audience shape is heavily male (69%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 4,985 avg views per post, with supportive conversation on Youtube. Shared audience with leading lifestyle names underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Cranes score 3.33% — Very Strong bucket.

Followers:3,330

Engagements:111

Rate:3.3%

Posts:22

Avg Likes:103

Avg Comments:9

Avg Views:4,985

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,330 · Engagements 111 · Rate 3.3% Posts 22 · Views 4,985 · Avg Likes 103 · Avg Comments 9 · Avg Views 4,985	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 18-24: 23% 35-44: 20% 45-64: 11%	Largest: 25-34 (44%); next: 18-24 (23%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	UNITED STATES (23%) ITALY (10%) MEXICO (7%) FRANCE (6%) UNITED KINGDOM (6%)	Top regions: UNITED STATES (23%), ITALY (10%), MEXICO (7%)
Platform Engagement	Youtube: 4,985 avg views/post	Best reach: Youtube 4,985 avg views; best engagement: Youtube 103 avg likes