Craig David
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
3,376,055
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-10-08 22:01:01 UTC
Genres
Biography
Hailing from Southampton, Craig David initially made a mark in the music industry by winning a songwriting contest and collaborating with artists like Artful Dodger. His breakout solo single "Fill Me In" propelled his career, leading to international success and recognition from artists like Missy Elliott and Beyoncé. David's discography includes diverse projects such as the Motown tribute album Signed, Sealed, Delivered and the chart-topping release The Time Is Now. With a successful career spanning over two decades, Craig David continues to evolve his sound and remain a prominent figure in the music industry.
Craig David connects with 25-34 & 18-24 audiences and shows durable traction across UNITED STATES, UNITED KINGDOM, INDONESIA. With a heavily male (58%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 34,500 avg views per post; Instagram adds dependable engagement depth. Overlap with ITV, Selfridges, River Island highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Craig David moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 3,376,055 · Engagements 8,728 · Rate 0.3% Posts 4,800 · Views 42,941 · Avg Likes 8,310 · Avg Comments 313 · Avg Views 42,941 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 43% 18-24: 41% 35-44: 11% 13-17: 4% |
Largest: 25-34 (43%); next: 18-24 (41%) |
| Gender Split |
Female: 42% Male: 58% Non-binary/Other: 0% |
Skews male (58%) |
| Top Countries |
UNITED STATES (14%) UNITED KINGDOM (13%) INDONESIA (5%) SPAIN (4%) PHILIPPINES (4%) |
Top regions: UNITED STATES (14%), UNITED KINGDOM (13%), INDONESIA (5%) |
| Platform Engagement | Instagram: 5,214 avg likes/post · Tiktok: 34,500 avg views/post · Youtube: 8,441 avg views/post | Best reach: Tiktok 34,500 avg views; best engagement: Instagram 5,214 avg likes |
Top Brand Affinities
ITV
Selfridges
River Island
boohoo
Vauxhall
Costa Coffee
Marks & Spencer
Next
MISSGUIDED
Amazon Music
Harrods
Pioneer
| Brand | Category | Score |
|---|---|---|
| ITV | 15.97 | |
| Selfridges | 13.87 | |
| River Island | 13.20 | |
| boohoo | 11.52 | |
| Vauxhall | 10.95 | |
| Costa Coffee | 10.72 | |
| Marks & Spencer | 10.07 | |
| Next | 9.79 | |
| MISSGUIDED | 7.98 | |
| Amazon Music | 7.86 | |
| Harrods | 7.42 | |
| Pioneer | 7.36 | |
| ASOS | 7.05 | |
| JACQUEMUS | 6.87 | |
| Calzedonia | 6.36 | |
| Primark | 6.33 | |
| Carlsberg | 5.99 | |
| CNN | 5.43 | |
| ALDI | 5.37 | |
| Tesco | 5.25 | |
| Loewe | 5.18 | |
| Topshop | 4.86 | |
| Cadbury | 4.78 | |
| Lush | 4.68 | |
| Coach | 4.60 | |
| UGG | 4.52 | |
| BALMAIN | 4.21 | |
| TOM FORD | 4.04 | |
| Aperol | 3.99 | |
| Christian Louboutin | 3.99 | |
| Kiko | 3.94 | |
| Stradivarius | 3.92 | |
| Guinness | 3.89 | |
| Jimmy Choo | 3.84 | |
| Baileys | 3.80 | |
| Hennessy | 3.60 | |
| Showtime | 3.57 | |
| Hilton | 3.35 | |
| Sunnies Studios | 3.21 | |
| Pull&Bear | 3.18 | |
| BBC | 3.09 | |
| Babybump | 3.05 | |
| Lindt | 3.00 | |
| Fenty beauty | 2.99 | |
| Timberland | 2.97 | |
| Mulberry | 2.95 | |
| LEGOLAND | 2.90 | |
| NARS Cosmetics | 2.90 | |
| Moschino | 2.87 | |
| Bellagio | 2.81 |
Official Profiles
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LoginArtist: Craig David
The map shows every radio station that aired Craig David today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-25)
Total: 8,936,821
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
5,843,226 | 65.38% |
| [+] |
Last.fm |
1,232,617 | 13.79% |
| [+] |
Audiomack |
934,659 | 10.46% |
| [+] |
Yandex |
808,851 | 9.05% |
| [+] |
Pandora |
117,468 | 1.31% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 19:52:01 | Walking Away | Radio Verona | Verona, IT | 188 |
| 2025-08-21 19:50:29 | 7 Days | Metro FM | Johannesburg, ZA | 223 |
| 2025-08-21 19:41:09 | Unbelievable | East Coast Radio | Durban, ZA | 196 |
| 2025-08-21 19:40:48 | 7 Days | The Edge 96.ONE | Sydney, AU | 220 |
| 2025-08-21 19:32:29 | Rise & Fall | Хіт FM (Hit FM) | Kiev, UA | 4 |
| 2025-08-21 19:31:38 | Walking Away | RDS [Radio Dimensione Suono] | Lazio, IT | 183 |
| 2025-08-21 19:17:06 | 7 Days | Radio Basilisk | Bern, CH | 214 |
| 2025-08-21 19:12:51 | 7 Days | Deejay | Milan, IT | 115 |
| 2025-08-21 19:03:30 | Re-Rewind | Delite Radio | London, GB | 6 |
| 2025-08-21 19:03:18 | Re-Rewind | Delite Radio | London, GB | 6 |
Popularity (2025-10-07)
| Platform | % |
|---|---|
| No data. | |
