Craig Armstrong

Craig Armstrong — soundtrack, stage & screen artist from GB.

Scottish composer Craig Armstrong is known for his distinctive blend of orchestral and electronic music, with a wide range of collaborations in classical and…

Influence: 58.21% Fanbase: 39.10% Trending: 67.76% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Macallan • 128.82% • Very Strong

As of 2025-09-10

32,723

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-10-08 20:13:53 UTC

Genres

soundtrack, stage & screenbritish soundtracksoundtrackscorecoreelectroniccompositional ambient

Biography

Scottish composer Craig Armstrong is known for his distinctive blend of orchestral and electronic music, with a wide range of collaborations in classical and film genres that have garnered global acclaim. His solo albums, including The Space Between Us and It’s Nearly Tomorrow, have been released on labels such as Melankolic and BMG Chrysalis. Armstrong's concert works have been commissioned by prestigious organizations like the Royal Scottish National Orchestra and Scottish Opera. In addition to his concert pieces, Armstrong has composed award-winning scores for Hollywood and independent films, such as Romeo and Juliet, Moulin Rouge!, Love Actually, and Ray, among others, showcasing his versatility and talent in the world of film music. Recent projects include The One and Only Ivan, The Burnt Orange Heresy, and Dirt Music.

Armstrong's compositional voice has made a significant impact in the music industry, with his collaborative efforts and solo projects demonstrating his versatility and skill across various genres. His recent album, The Edge Of The Sea, a collaboration with Calum Martin, continues to showcase Armstrong's unique talent and innovation in music production. From his work with orchestral writing to electronic music, Armstrong's contributions to classical and film music have solidified his reputation as a prominent figure in the music world. With a diverse array of projects under his belt, including film scores for award-winning movies like Moulin Rouge! and Ray, Armstrong's impressive body of work continues to captivate audiences worldwide.

Top Brand Affinities

Report Date: 2025-09-10

Craig Armstrong engages 25-34 & 18-24 audiences with repeatable results in UNITED STATES, UNITED KINGDOM, FRANCE. The fan base skews heavily male (61%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (5,077 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Macallan, The Glenlivet, Ardbeg, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Craig Armstrong score 0.83% — Low bucket.

Brand: MacallanBrand: The GlenlivetBrand: Ardbeg

Followers:32,723

Engagements:270

Rate:0.8%

Posts:161

Avg Likes:235

Avg Comments:7

Avg Views:5,304

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 32,723 · Engagements 270 · Rate 0.8% Posts 161 · Views 5,304 · Avg Likes 235 · Avg Comments 7 · Avg Views 5,304	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 36% 18-24: 27% 35-44: 22% 45-64: 13%	Largest: 25-34 (36%); next: 18-24 (27%)
Gender Split	Female: 39% Male: 61% Non-binary/Other: 0%	Skews male (61%)
Top Countries	UNITED STATES (16%) UNITED KINGDOM (11%) FRANCE (11%) ITALY (6%) GREECE (5%)	Top regions: UNITED STATES (16%), UNITED KINGDOM (11%), FRANCE (11%)
Platform Engagement	Instagram: 127 avg likes/post · Tiktok: 5,077 avg views/post · Youtube: 227 avg views/post	Best reach: Tiktok 5,077 avg views; best engagement: Instagram 127 avg likes

Top Brand Affinities

Macallan

Score: 128.82

The Glenlivet

Score: 102.05

Ardbeg

Score: 93.69

Diageo

Score: 69.89

Pernod Ricard

Score: 61.37

Glenfiddich

Score: 61.13

Pro Tools

Score: 48.10

MOOG

Score: 47.20

KRUG

Score: 43.51

Perrier-Jouët

Score: 42.92

Johnnie Walker

Score: 31.83

Amazon Music

Score: 30.91

Brand	Category	Score
Macallan		128.82
The Glenlivet		102.05
Ardbeg		93.69
Diageo		69.89
Pernod Ricard		61.37
Glenfiddich		61.13
Pro Tools		48.10
MOOG		47.20
KRUG		43.51
Perrier-Jouët		42.92
Johnnie Walker		31.83
Amazon Music		30.91
Ableton		27.77
Rémy Martin		26.12
Warner Music		24.74
Chivas Regal		22.80
Jil Sander		21.78
Davidoff		19.90
Akg		19.20
Akai		18.84
British Airways		18.65
Lionsgate		17.22
Dom Pérignon		17.06
Cointreau		16.30
Atmos		15.04
Montecristo		14.96
Arri		14.67
Lucasfilm		13.73
Yogi Tea		13.50
Mixcloud		13.14
DreamWorks		13.04
Jameson		12.05
Sandro		11.51
Selfridges		11.43
ANNA LOTAN		10.67
HBO Max		10.46
Jim Beam		10.44
Moët & Chandon		9.98
Tate Modern		9.75
Tomb Raider		9.75
BBC		8.27
DeLorean Motor Company		8.27
Leica		8.01
Warner Bros		7.97
Four Seasons		7.57
Spotify Music		7.51
Marks & Spencer		6.92
Vivienne Westwood		6.92
Hennessy		6.64
KARL LAGERFELD		6.63

Official Profiles

Artist: Craig Armstrong

Date Range: 2025-10-08 → 2025-10-08

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Craig Armstrong today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

Radio airplay data is being collected. Please check back soon.

Total Streams (2025-09-16)

Total: 1,486,541

PLATFORM

TOTAL

[+]

Last.fm

754,555

50.76%

[+]

Spotify

731,986

49.24%

[+]

Anghami

0.00%

[+]

Audiomack

0.00%

[+]

Jiosaavn

0.00%

[+]

Pandora

0.00%

[+]

Tidal

0.00%

[+]

Yandex

0.00%

[+]

YouTube Artist

0.00%

Radio Spins (2025-08-21)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At	Song	Station	Location	Duration (s)
2025-08-21 13:18:48	Glasgow Love Theme	NDR 1 Welle Nord	Flensburg, DE	10
2025-08-21 09:30:12	Weather Storm	Smooth Chill	London, GB	347
2025-08-21 08:38:25	Marine Arrives At Ground Zero	Apollo Radio	Chemnitz, DE	174
2025-08-21 07:09:39	Sarah And Karl Go Wrong - Extended Version	HR 2	Frankfurt, DE	118
2025-08-21 06:02:16	Romeo + Juliet (arr. P. Bateman): Romeo and Juliet: The Balcony Scene (arr. P. Bateman for piano and orchestra)	PEF – Posto Emissor do Funchal (Canal 1)	Funchal, PT	6
2025-08-21 01:55:09	Glasgow Love Theme	WUTC	Chattanooga, US	106