Cozz

Cozz — hip-hop & rap artist from US.

Dreamville artist Cozz made waves with his albums Cozz & Effect and Effected, establishing himself as a lyrical and relatable rapper. After a three-year break,…

Influence: 58.26% Fanbase: 36.63% Trending: 69.07% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 32.51% • Very Strong

As of 2025-09-09

265,324

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-10-08 16:55:00 UTC

Genres

hip-hop & raphip-hop/rapunderground hip hophip hoptrap

Biography

Dreamville artist Cozz made waves with his albums Cozz & Effect and Effected, establishing himself as a lyrical and relatable rapper. After a three-year break, Cozz returns with deeply personal music that reflects the highs and lows of his life experiences. His latest work showcases his storytelling prowess and solidifies his reputation as a rising star in the hip-hop scene.

Top Brand Affinities

Report Date: 2025-09-09

Cozz is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, SOUTH AFRICA, UNITED KINGDOM. The audience is heavily male (85%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (34,140 avg views per post); Youtube builds the community layer. Affinity data highlights Spinrilla, Pro Tools, True Religion, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Cozz score 1.04% — Moderate bucket.

Brand: SpinrillaBrand: Pro ToolsBrand: True Religion

Followers:265,324

Engagements:2,751

Rate:1.0%

Posts:151

Avg Likes:2,566

Avg Comments:197

Avg Views:34,140

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 265,324 · Engagements 2,751 · Rate 1.0% Posts 151 · Views 34,140 · Avg Likes 2,566 · Avg Comments 197 · Avg Views 34,140	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 40% 35-44: 5% 13-17: 4%	Largest: 18-24 (51%); next: 25-34 (40%)
Gender Split	Female: 15% Male: 85% Non-binary/Other: 0%	Skews male (85%)
Top Countries	UNITED STATES (53%) SOUTH AFRICA (8%) UNITED KINGDOM (4%) CANADA (3%) KENYA (3%)	Top regions: UNITED STATES (53%), SOUTH AFRICA (8%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 0 avg likes/post · Youtube: 34,140 avg views/post	Best reach: Youtube 34,140 avg views; best engagement: Youtube 2,566 avg likes

Top Brand Affinities

Spinrilla

Score: 32.51

Pro Tools

Score: 18.39

True Religion

Score: 16.69

SoundCloud

Score: 15.02

WNBA

Score: 14.84

Akai

Score: 14.27

Amazon Music

Score: 10.56

Beats Electronics

Score: 10.01

New Era

Score: 9.13

Sneaker News

Score: 8.77

Ableton

Score: 8.29

iHeartRadio Music Awards

Score: 7.19

Brand	Category	Score
Spinrilla		32.51
Pro Tools		18.39
True Religion		16.69
SoundCloud		15.02
WNBA		14.84
Akai		14.27
Amazon Music		10.56
Beats Electronics		10.01
New Era		9.13
Sneaker News		8.77
Ableton		8.29
iHeartRadio Music Awards		7.19
Hennessy		6.96
Champion		6.55
Los Angeles Lakers		6.45
Kappa		6.23
Sole Collector		6.20
Sneakerhead		6.11
Nice Kicks		6.10
ESPN		5.96
Spotify Music		5.87
Kodak		5.43
boohoo		5.09
NBA		4.66
NFL		4.30
Verizon		4.22
Kickstagram		4.18
MTV		4.06
Coachella		3.91
Supreme		3.62
Gatorade		3.57
Stüssy		3.45
FashionNova		3.41
Carhartt		3.32
Barber Shop Connect		3.05
Urban Outfitters		2.97
ASOS		2.75
Polo Ralph Lauren		2.62
WWE		2.61
Vans		2.59
Nike		2.54
Dr. Martens		2.43
The North Face		2.43
Timberland		2.43
Fenty beauty		2.41
Puma		2.41
New Balance		2.34
Target		2.18
Budweiser		2.09
Nickelodeon		2.07