Counterparts
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
158,063
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:32:27 UTC
Genres
Biography
With its soul-stirring vocals and atmospheric instrumentation, "Heaven Let Them Die" showcases the artist's ability to craft a moving and introspective piece of music. The song's emotional depth and raw vulnerability make it a standout track that captivates listeners and invites them to reflect on their own experiences of grief and resilience. Through its haunting beauty and heartfelt lyricism, "Heaven Let Them Die" emerges as a powerful and poignant addition to the artist's body of work.
Counterparts builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, INDONESIA, CANADA. With a heavily male (75%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (35,441 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Impericon, Ampeg, Zumiez point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 158,063 · Engagements 7,156 · Rate 4.5% Posts 68 · Views 35,441 · Avg Likes 7,085 · Avg Comments 119 · Avg Views 35,441 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 57% 25-34: 34% 13-17: 5% 35-44: 4% |
Largest: 18-24 (57%); next: 25-34 (34%) |
| Gender Split |
Female: 25% Male: 75% Non-binary/Other: 0% |
Skews male (75%) |
| Top Countries |
UNITED STATES (29%) INDONESIA (10%) CANADA (9%) GERMANY (6%) UNITED KINGDOM (5%) |
Top regions: UNITED STATES (29%), INDONESIA (10%), CANADA (9%) |
| Platform Engagement | Instagram: 6,457 avg likes/post · Youtube: 35,441 avg views/post | Best reach: Youtube 35,441 avg views; best engagement: Instagram 6,457 avg likes |
Top Brand Affinities
Impericon
Ampeg
Zumiez
Sennheiser
Hot Topic
Pro Tools
DC Shoes
Borderlands
Vans
Volcom
Fallout
Carhartt
| Brand | Category | Score |
|---|---|---|
| Impericon | 419.95 | |
| Ampeg | 36.81 | |
| Zumiez | 16.35 | |
| Sennheiser | 11.64 | |
| Hot Topic | 10.22 | |
| Pro Tools | 10.06 | |
| DC Shoes | 9.53 | |
| Borderlands | 7.73 | |
| Vans | 7.69 | |
| Volcom | 7.43 | |
| Fallout | 7.20 | |
| Carhartt | 6.36 | |
| Spotify Music | 6.17 | |
| Ableton | 5.73 | |
| Monster Beverage | 5.38 | |
| Taco Bell | 5.12 | |
| Dr. Martens | 5.03 | |
| NHL | 4.45 | |
| Final Fantasy | 4.43 | |
| Power Rangers | 4.32 | |
| Bud Light | 4.27 | |
| Nixon | 4.16 | |
| Budweiser | 3.90 | |
| Gundam | 3.84 | |
| Nvidia | 3.81 | |
| Bethesda Softworks | 3.54 | |
| Showtime | 3.50 | |
| Nintendo | 3.38 | |
| Pokemon Go | 3.36 | |
| SoundCloud | 3.30 | |
| Star Wars | 3.27 | |
| Urban Outfitters | 3.18 | |
| WWE | 3.13 | |
| Comedy Central | 3.13 | |
| AMC | 3.10 | |
| The Witcher | 3.08 | |
| Polaroid | 3.03 | |
| Columbia Pictures | 2.98 | |
| Stüssy | 2.84 | |
| Lollapalooza | 2.79 | |
| Fujifilm | 2.75 | |
| Call of Duty | 2.72 | |
| Nickelodeon | 2.72 | |
| PlayStation | 2.72 | |
| Kodak | 2.71 | |
| Busch | 2.69 | |
| Chrysler | 2.69 | |
| Activision Blizzard | 2.68 | |
| Jack Daniels | 2.66 | |
| Ubisoft | 2.62 |
Official Profiles
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LoginArtist: Counterparts
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-31 03:00 UTC | Counterparts, Sunami, One Step Closer, God Complex | Gothenburg Film Studios | Gothenburg, Sweden | |
| 2026-02-02 03:00 UTC | Counterparts, Sunami, One Step Closer, God Complex | Kollektivet Livet Bar & Scen | Stockholm, Sweden | |
| 2026-02-17 02:30 UTC | Sunami, One Step Closer, God Complex, Counterparts | SWG3 | Glasgow, United Kingdom | |
| 2026-02-20 02:30 UTC | One Step Closer, God Complex, Counterparts, Sunami | O2 Forum Kentish Town | London, United Kingdom |
