Cosculluela Brand Affinity ranks highest Univision at 19.00% . Very Strong. Score DMDB 66.53% | Fanbase 63.56%

Cosculluela — hip-hop & rap artist from PR.

José Fernando Cosculluela, born in Humacao, Puerto Rico to a Cuban father and Puerto Rican mother, began recording at age 16 with his brother and manager,…

Cosculluela

Recognizable

Country: PR | Gender: male | Artist ID: 11e81bc3-e64c-8a38-8975-a0369fe50396

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Genres

hip-hop & raptrap latinolatin hip hopurbano latinocontemporary hip hoptraplatinlatinreggaetonreggaeton flowperreourbano latino

Influential: 66.53% Fanbase: 63.56% Trending: 68.02%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 19.00% • Very Strong

As of 2025-09-09

19,151,757

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 66.53% | Fanbase 63.56% | Trending 68.02% | CAREER STAGE: MAINSTREAM

Biography

José Fernando Cosculluela, born in Humacao, Puerto Rico to a Cuban father and Puerto Rican mother, began recording at age 16 with his brother and manager, Jaime, and longtime producer Jose Gomez "Mueka". Discovered by producer Buddha, Cosculluela achieved success with his first recording, "Te Va A Ir Mal", released in 2005.

In 2009, Cosculluela released his debut album EL PRINCIPE under his label ROTTWEILAS, INC and iconic Puerto Rican label White Lion Records, in collaboration with Elías de Leon. With 5 studio albums, multiple collaborations, and hits like "Te Busco" and "Madura", Cosculluela has established himself as a prominent figure in the urban music scene. His latest work, BLANCO PERLA, released under Warner Music, continues to showcase his unique sound and global appeal.

Report Date: 2025-09-09

Cosculluela indexes high with fans in the 18-24 range in COLOMBIA, ARGENTINA, DOMINICAN REPUBLIC. The skew is heavily male (72%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 354,500 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Univision, Suavecito, Andis, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Cosculluela when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Cosculluela score 0.54% — Low bucket.

Brand: UnivisionBrand: SuavecitoBrand: Andis

Followers:19,151,757

Engagements:104,046

Rate:0.5%

Posts:369

Avg Likes:102,378

Avg Comments:1,316

Avg Views:386,565

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 19,151,757 · Engagements 104,046 · Rate 0.5% Posts 369 · Views 386,565 · Avg Likes 102,378 · Avg Comments 1,316 · Avg Views 386,565	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 26% 13-17: 7% 35-44: 4%	Largest: 18-24 (63%); next: 25-34 (26%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	COLOMBIA (15%) ARGENTINA (11%) DOMINICAN REPUBLIC (11%) UNITED STATES (10%) ECUADOR (9%)	Top regions: COLOMBIA (15%), ARGENTINA (11%), DOMINICAN REPUBLIC (11%)
Platform Engagement	Instagram: 72,658 avg likes/post · Tiktok: 354,500 avg views/post · Youtube: 32,065 avg views/post	Best reach: Tiktok 354,500 avg views; best engagement: Instagram 72,658 avg likes

Top Brand Affinities

Univision

Score: 19.00

Suavecito

Score: 12.18

Andis

Score: 9.15

LATAM

Score: 7.85

Pro Tools

Score: 7.78

Barber Shop Connect

Score: 5.73

Movistar

Score: 4.96

VidaSana

Score: 4.24

Cafecito

Score: 3.38

Bugatti

Score: 2.37

Los Angeles Lakers

Score: 2.14

Timberland

Score: 2.09

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Top Brand Affinities

Brand	Category	Score
Univision		19.00
Suavecito		12.18
Andis		9.15
LATAM		7.85
Pro Tools		7.78
Barber Shop Connect		5.73
Movistar		4.96
VidaSana		4.24
Cafecito		3.38
Bugatti		2.37
Los Angeles Lakers		2.14
Timberland		2.09
Tomorrowland		2.03
Versace		1.96
Fendi		1.88
Herbalife		1.83
Pandora		1.72
Sneakerhead		1.71
Under Armour		1.64
shein		1.57
Red Bull		1.49
Fiat		1.43
FashionNova		1.42
Reebok		1.40
Tommy Hilfiger		1.38
Hyundai		1.36
Louis Vuitton		1.32
Guess		1.28
UFC		1.28
Toyota		1.23
SheInside		1.23
Honda		1.23
Beats Electronics		1.22
Yamaha		1.22
Supreme		1.21
New Balance		1.21
Coca-Cola		1.21
Rolex		1.20
Suzuki		1.18
Calvin Klein		1.18
Adidas		1.15
Spotify Music		1.14
Nintendo		1.11
Nike		1.10
Puma		1.07
H&M		1.05
Ferrari		1.04
Mitsubishi		1.04
Chevrolet		1.03
WWE		1.03