Cosculluela
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
19,151,757
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:49:15 UTC
Genres
Biography
In 2009, Cosculluela released his debut album EL PRINCIPE under his label ROTTWEILAS, INC and iconic Puerto Rican label White Lion Records, in collaboration with Elías de Leon. With 5 studio albums, multiple collaborations, and hits like "Te Busco" and "Madura", Cosculluela has established himself as a prominent figure in the urban music scene. His latest work, BLANCO PERLA, released under Warner Music, continues to showcase his unique sound and global appeal.
Cosculluela indexes high with fans in the 18-24 range in COLOMBIA, ARGENTINA, DOMINICAN REPUBLIC. The skew is heavily male (72%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 354,500 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Univision, Suavecito, Andis, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Cosculluela when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 19,151,757 · Engagements 104,046 · Rate 0.5% Posts 369 · Views 386,565 · Avg Likes 102,378 · Avg Comments 1,316 · Avg Views 386,565 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 63% 25-34: 26% 13-17: 7% 35-44: 4% |
Largest: 18-24 (63%); next: 25-34 (26%) |
| Gender Split |
Female: 28% Male: 72% Non-binary/Other: 0% |
Skews male (72%) |
| Top Countries |
COLOMBIA (15%) ARGENTINA (11%) DOMINICAN REPUBLIC (11%) UNITED STATES (10%) ECUADOR (9%) |
Top regions: COLOMBIA (15%), ARGENTINA (11%), DOMINICAN REPUBLIC (11%) |
| Platform Engagement | Instagram: 72,658 avg likes/post · Tiktok: 354,500 avg views/post · Youtube: 32,065 avg views/post | Best reach: Tiktok 354,500 avg views; best engagement: Instagram 72,658 avg likes |
Top Brand Affinities
Univision
Suavecito
Andis
LATAM
Pro Tools
Barber Shop Connect
Movistar
VidaSana
Cafecito
Bugatti
Los Angeles Lakers
Timberland
| Brand | Category | Score |
|---|---|---|
| Univision | 19.00 | |
| Suavecito | 12.18 | |
| Andis | 9.15 | |
| LATAM | 7.85 | |
| Pro Tools | 7.78 | |
| Barber Shop Connect | 5.73 | |
| Movistar | 4.96 | |
| VidaSana | 4.24 | |
| Cafecito | 3.38 | |
| Bugatti | 2.37 | |
| Los Angeles Lakers | 2.14 | |
| Timberland | 2.09 | |
| Tomorrowland | 2.03 | |
| Versace | 1.96 | |
| Fendi | 1.88 | |
| Herbalife | 1.83 | |
| Pandora | 1.72 | |
| Sneakerhead | 1.71 | |
| Under Armour | 1.64 | |
| shein | 1.57 | |
| Red Bull | 1.49 | |
| Fiat | 1.43 | |
| FashionNova | 1.42 | |
| Reebok | 1.40 | |
| Tommy Hilfiger | 1.38 | |
| Hyundai | 1.36 | |
| Louis Vuitton | 1.32 | |
| Guess | 1.28 | |
| UFC | 1.28 | |
| Toyota | 1.23 | |
| SheInside | 1.23 | |
| Honda | 1.23 | |
| Beats Electronics | 1.22 | |
| Yamaha | 1.22 | |
| Supreme | 1.21 | |
| New Balance | 1.21 | |
| Coca-Cola | 1.21 | |
| Rolex | 1.20 | |
| Suzuki | 1.18 | |
| Calvin Klein | 1.18 | |
| Adidas | 1.15 | |
| Spotify Music | 1.14 | |
| Nintendo | 1.11 | |
| Nike | 1.10 | |
| Puma | 1.07 | |
| H&M | 1.05 | |
| Ferrari | 1.04 | |
| Mitsubishi | 1.04 | |
| Chevrolet | 1.03 | |
| WWE | 1.03 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
