Conway the Machine

Conway the Machine

Country: US

Influence: 61.67% Fanbase: 40.12% Trending: 72.44% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Akai • 48.66% • Very Strong

As of 2025-09-09

916,532

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-10-08 20:12:12 UTC

Genres

hip-hop & raphip hophip-hop/raphardcore hip hopunderground hip hopalternative hip hopboom bapbuffalo hip hopupstate ny rapcontemporary hip hop

Biography

Conway the Machine, a Buffalo rapper, embodies a resurgence of gritty, old-school New York hip-hop through his solo work and involvement with the Griselda collective. In his early 20s, Conway turned to music after a period of incarceration and a life-threatening shooting incident in 2012 that resulted in partial facial paralysis from Bell’s palsy, contributing to his unique delivery style. His journey with Griselda Records began in 2014 when his half-brother, Westside Gunn, established the label. Since then, Conway has released a series of mixtapes and collaborations, leading up to his debut studio album, "From King to a God," which topped the Billboard Heatseekers Albums chart in 2020.

Conway the Machine Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Conway the Machine builds repeat engagement among 25-34 & 18-24 audiences throughout UNITED STATES, NIGERIA, UNITED KINGDOM. With a heavily male (91%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (88,127 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Akai, Spinrilla, Amazon Music point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Conway the Machine score 1.16%Moderate bucket.
Brand: AkaiBrand: SpinrillaBrand: Amazon Music
Followers:916,532
Engagements:10,604
Rate:1.2%
Posts:170
Views:88,127
Avg Likes:10,290
Avg Comments:376
Avg Views:88,127

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 916,532 · Engagements 10,604 · Rate 1.2%
Posts 170 · Views 88,127 · Avg Likes 10,290 · Avg Comments 376 · Avg Views 88,127
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 49%
18-24: 29%
35-44: 16%
45-64: 3%
Largest: 25-34 (49%); next: 18-24 (29%)
Gender Split Female: 9%
Male: 91%
Non-binary/Other: 0%
Skews male (91%)
Top Countries UNITED STATES (55%)
NIGERIA (6%)
UNITED KINGDOM (4%)
CANADA (4%)
SOUTH AFRICA (3%)
Top regions: UNITED STATES (55%), NIGERIA (6%), UNITED KINGDOM (4%)
Platform Engagement Instagram: 7,228 avg likes/post · Tiktok: 0 avg views/post · Youtube: 88,127 avg views/post Best reach: Youtube 88,127 avg views; best engagement: Instagram 7,228 avg likes

Top Brand Affinities

Akai
Score: 48.66
Spinrilla
Score: 32.53
Amazon Music
Score: 18.10
Pro Tools
Score: 17.84
Mixcloud
Score: 17.84
Ableton
Score: 17.08
Beats Electronics
Score: 15.74
New Era
Score: 13.11
SoundCloud
Score: 13.07
Hennessy
Score: 12.42
iHeartRadio Music Awards
Score: 12.20
Sneakerhead
Score: 9.67
Brand Category Score
Akai 48.66
Spinrilla 32.53
Amazon Music 18.10
Pro Tools 17.84
Mixcloud 17.84
Ableton 17.08
Beats Electronics 15.74
New Era 13.11
SoundCloud 13.07
Hennessy 12.42
iHeartRadio Music Awards 12.20
Sneakerhead 9.67
Sneaker News 9.28
Nice Kicks 8.72
Foot Locker 8.71
Sole Collector 8.37
ESPN 8.32
Kickstagram 7.64
Los Angeles Lakers 7.25
CNN 7.25
Spotify Music 7.02
NBA 6.92
NFL 6.64
MTV 6.28
Timberland 6.17
Polo Ralph Lauren 6.13
Kodak 5.86
Clarks 5.62
Maybach 5.36
Pioneer 5.27
Warner Bros 5.26
Champion 5.15
Carhartt 5.07
Supreme 5.07
Alexander McQueen 4.48
Verizon 4.40
Stüssy 4.17
Moncler 4.15
Comedy Central 4.12
WWE 4.00
Mortal Kombat 3.71
Acura 3.69
New Balance 3.52
Universal 3.50
Barber Shop Connect 3.47
Coors 3.44
Gatorade 3.28
Cadillac 3.14
Fendi 3.14
NHL 2.97

Official Profiles

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Artist: Conway the Machine

Date Range: 2025-10-08 → 2025-10-08
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Conway the Machine today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-21)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-21 09:38:11 Super Bowl Beaub FM Limoges, FR 229
2025-08-21 09:29:12 City is Mine (feat. Swizz Beatz, Larry June, Conway the Machine & Sauce Walka) Shade 45 Washington, D.C., US 366
2025-08-21 08:13:13 John Woo Flick Shade 45 Washington, D.C., US 286
2025-08-21 08:12:09 S.D.L.n Radio Pulsar Paris, FR 196
2025-08-21 06:42:44 Wild Corsicans Shade 45 Washington, D.C., US 222
2025-08-21 06:27:22 Quarters FIP Hip-hop Paris, FR 148
2025-08-21 03:46:17 City is Mine (feat. Swizz Beatz, Larry June, Conway the Machine & Sauce Walka) Shade 45 Washington, D.C., US 366
2025-08-21 01:15:16 Forever Droppin Tears (feat. El Camino) Beaub FM Limoges, FR 2

Popularity (2025-10-07)

Platform%
No data.

Trending Artist