Conor Maynard Brand Affinity ranks highest Marks & Spencer at 7.78% . Very Strong. Score DMDB 70.02% | Fanbase 64.81%

Conor Maynard — pop artist from GB.

In March 2020, Conor Maynard transitioned from a major label artist to an independent musician, following a successful decade in the industry. Known for his…

Conor Maynard

Superstar

Country: GB | Gender: male | Artist ID: 11e81bc3-f867-333a-b5f9-a0369fe50396

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Genres

popdance poppoppost-teen popviral popuk poptalent showmainstream popelectronicelectronic

Influential: 70.02% Fanbase: 64.81% Trending: 72.63%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Marks & Spencer • 7.78% • Very Strong

As of 2025-09-09

24,991,398

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 70.02% | Fanbase 64.81% | Trending 72.63% | CAREER STAGE: SUPERSTAR

Biography

In March 2020, Conor Maynard transitioned from a major label artist to an independent musician, following a successful decade in the industry. Known for his chart-topping debut album Contrast and collaborations with renowned artists, Maynard made a significant impact as a YouTube pioneer before venturing into solo endeavors to redefine his role in the music scene.

Since becoming an independent artist, Maynard has experienced notable growth in his global listenership, accumulating over 300 million streams on Spotify and Apple Music in 2021 alone. With a substantial online presence, including 12.6 million YouTube subscribers and nearly 2 billion Spotify streams, Maynard has also established himself as a prominent figure on TikTok, ranking as the 8th most followed music account in the UK. Reflecting on his journey, Maynard expresses satisfaction in his achievements and affirms his decision to pursue an independent path in his music career.

Report Date: 2025-09-09

Conor Maynard has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, INDONESIA, UNITED KINGDOM. A heavily female (56%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 338,135 avg views per post, and Tiktok keeps engagement compounding. Audience overlap with Marks & Spencer, Next, River Island signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Conor Maynard score 0.16% — Low bucket.

Brand: Marks & SpencerBrand: NextBrand: River Island

Followers:24,991,398

Engagements:39,036

Rate:0.2%

Posts:1,667

Avg Likes:35,937

Avg Comments:873

Avg Views:592,835

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 24,991,398 · Engagements 39,036 · Rate 0.2% Posts 1,667 · Views 592,835 · Avg Likes 35,937 · Avg Comments 873 · Avg Views 592,835	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 25% 13-17: 9% 35-44: 4%	Largest: 18-24 (61%); next: 25-34 (25%)
Gender Split	Female: 56% Male: 44% Non-binary/Other: 0%	Skews female (56%)
Top Countries	UNITED STATES (20%) INDONESIA (9%) UNITED KINGDOM (8%) PHILIPPINES (6%) INDIA (6%)	Top regions: UNITED STATES (20%), INDONESIA (9%), UNITED KINGDOM (8%)
Platform Engagement	Instagram: 7,113 avg likes/post · Tiktok: 254,700 avg views/post · Youtube: 338,135 avg views/post	Best reach: Youtube 338,135 avg views; best engagement: Tiktok 18,050 avg likes

Top Brand Affinities

Marks & Spencer

Score: 7.78

Score: 7.17

River Island

Score: 6.94

MISSGUIDED

Score: 6.38

boohoo

Score: 6.02

MamaBear

Score: 5.74

Bath & Body Works

Score: 5.72

Babybump

Score: 5.19

ASOS

Score: 4.88

Steve Madden

Score: 4.88

Primark

Score: 4.61

ALDI

Score: 4.57

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Top Brand Affinities

Brand	Category	Score
Marks & Spencer		7.78
Next		7.17
River Island		6.94
MISSGUIDED		6.38
boohoo		6.02
MamaBear		5.74
Bath & Body Works		5.72
Babybump		5.19
ASOS		4.88
Steve Madden		4.88
Primark		4.61
ALDI		4.57
Cadbury		4.52
Topshop		4.37
American Eagle		4.28
Target		4.02
OLD NAVY		3.99
Lush		3.84
Baileys		3.46
LEGOLAND		3.35
Lululemon Athletica		3.16
Benefit Cosmetics		3.02
Sunnies Studios		2.97
AMC		2.94
Dr. Martens		2.93
Hollister Co		2.89
Abercrombie & Fitch		2.88
Harrods		2.86
Tesco		2.80
shein		2.73
Gymshark		2.68
Tomorrowland		2.68
PetSmart		2.68
NBC		2.58
H&M		2.57
Urban Decay Cosmetics		2.54
Fenty beauty		2.48
Martini		2.43
Costco		2.43
Busch		2.39
Pandora		2.32
MTV		2.30
Too Faced Cosmetics		2.25
Kylie Cosmetics		2.22
Aperol		2.19
Geocaching		2.18
Paramount Pictures		2.16
SheInside		2.14
Polaroid		2.13
Coachella		2.11