Conor Matthews

Conor Matthews — pop artist from US.

Conor Matthew's music is a dynamic blend of country, pop, and R&B, influenced by his childhood exposure to country radio and the melodic styles of artists like…

Influence: 51.23% Fanbase: 25.34% Trending: 64.18% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 43.86% • Very Strong

As of 2025-09-08

23,003

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-10-07 18:30:37 UTC

Genres

poppopchill pop

Biography

Conor Matthew's music is a dynamic blend of country, pop, and R&B, influenced by his childhood exposure to country radio and the melodic styles of artists like Michael Jackson and Justin Timberlake. After success as a songwriter in Nashville, he took time off to rediscover his authentic voice, leading to a genre-bending sound that combines traditional storytelling with modern pop and R&B elements. The title track "MAGIC" from his upcoming project represents a new chapter in Conor's artistry, showcasing his unique blend of influences and innovative approach to music-making.

Top Brand Affinities

Report Date: 2025-09-08

Conor Matthews speaks to 25-34 & 18-24 audiences with measurable traction in UNITED STATES, INDONESIA, PHILIPPINES. Composition is heavily female (65%), which tightens creative strategy without sacrificing scale. Instagram is the reach engine (146 avg likes per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Warner Music, Live Nation, REVOLVE, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Conor Matthews score 0.63% — Low bucket.

Brand: Warner MusicBrand: Live NationBrand: REVOLVE

Followers:23,003

Engagements:146

Rate:0.6%

Posts:167

Avg Likes:146

Avg Comments:11

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 23,003 · Engagements 146 · Rate 0.6% Posts 167 · Views 0 · Avg Likes 146 · Avg Comments 11 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 18-24: 39% 35-44: 9% 13-17: 5%	Largest: 25-34 (45%); next: 18-24 (39%)
Gender Split	Female: 65% Male: 35% Non-binary/Other: 0%	Skews female (65%)
Top Countries	UNITED STATES (38%) INDONESIA (5%) PHILIPPINES (5%) THAILAND (4%) BRAZIL (4%)	Top regions: UNITED STATES (38%), INDONESIA (5%), PHILIPPINES (5%)
Platform Engagement	Instagram: 146 avg likes/post	best engagement: Instagram 146 avg likes

Top Brand Affinities

Warner Music

Score: 43.86

Live Nation

Score: 30.21

REVOLVE

Score: 23.53

Amazon Music

Score: 17.12

Ariat

Score: 15.43

Fabletics

Score: 14.10

Nasty Gal

Score: 13.34

Barstool Sports

Score: 11.71

Brandy Melville

Score: 10.75

iHeartRadio Music Awards

Score: 10.66

Pro Tools

Score: 8.88

Madewell

Score: 8.86

Brand	Category	Score
Warner Music		43.86
Live Nation		30.21
REVOLVE		23.53
Amazon Music		17.12
Ariat		15.43
Fabletics		14.10
Nasty Gal		13.34
Barstool Sports		11.71
Brandy Melville		10.75
iHeartRadio Music Awards		10.66
Pro Tools		8.88
Madewell		8.86
Barbie		8.80
A Game of Tones		8.32
Delta		7.83
Steve Madden		7.62
NBC		7.29
Anthropologie		7.01
Lollapalooza		6.64
Spotify Music		5.80
ULTA Beauty		5.80
Coachella		5.62
Pacific Northwest Wonderland		5.46
MTV		5.33
Margaritaville		5.30
Free People		5.26
Chick-fil-A		5.09
Ableton		5.04
ESPN		4.69
Coach		4.62
Urban Outfitters		4.56
Bud Light		4.45
SoundCloud		4.43
Coors		4.31
Verizon		4.21
UGG		4.20
Taco Bell		4.11
American Eagle		4.04
Gillette		3.96
Busch		3.86
Dr. Martens		3.47
Summit Entertainment		3.45
Carhartt		3.43
Abercrombie & Fitch		3.34
NORDSTROM		3.34
Uber		3.29
Leica		3.22
OLD NAVY		3.17
Christian Louboutin		3.09
NARS Cosmetics		2.98