Common Kings
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
505,335
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
2025-10-07 18:52:28 UTC
Genres
Biography
With over a decade of music releases on their own label, Island Empire/Mensch House Records, Common Kings' 2017 debut album 'Lost In Paradise' was nominated for a GRAMMY. Their highly anticipated follow-up, 'CELEBRATION', features island rhythms and a narrative that blends an All-American story with a tropical twist, crafted over almost two years during and after the pandemic through a series of songwriting camps across the US.
Common Kings draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, NEW ZEALAND, AUSTRALIA. The skew is female-leaning (50%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 1,361 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Live Nation, Qualcomm, Benihana makes Merchandise collaborations with surf brands, Exclusive live streaming concerts, Limited edition vinyl releases the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 505,335 · Engagements 1,292 · Rate 0.3% Posts 3,910 · Views 1,361 · Avg Likes 1,283 · Avg Comments 36 · Avg Views 1,361 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 44% 25-34: 38% 35-44: 10% 13-17: 5% |
Largest: 18-24 (44%); next: 25-34 (38%) |
| Gender Split |
Female: 50% Male: 50% Non-binary/Other: 0% |
Skews female (50%) |
| Top Countries |
UNITED STATES (53%) NEW ZEALAND (10%) AUSTRALIA (9%) INDONESIA (4%) PHILIPPINES (3%) |
Top regions: UNITED STATES (53%), NEW ZEALAND (10%), AUSTRALIA (9%) |
| Platform Engagement | Instagram: 1,192 avg likes/post · Youtube: 1,361 avg views/post | Best reach: Youtube 1,361 avg views; best engagement: Instagram 1,192 avg likes |
Top Brand Affinities
Live Nation
Qualcomm
Benihana
United
MamaBear
Volcom
Pacific Northwest Wonderland
Coors
Bud Light
iHeartRadio Music Awards
Los Angeles Lakers
Jameson
Recommendations
Products & Services
- Merchandise collaborations with surf brands
- Exclusive live streaming concerts
- Limited edition vinyl releases
- Collaborative music festivals
- Tropical-themed apparel line
- Music-themed travel packages
- Sponsorships with beverage brands
- Online music workshops and masterclasses
Marketing Angles
- Highlight multicultural roots and influences
- Emphasize the band's family-oriented image
- Leverage nostalgia for summer vibes
- Promote the fusion of reggae and pop
- Engage with fans through interactive social media campaigns
- Create content around island lifestyle and culture
Content Themes
- Behind-the-scenes of music creation
- Stories from touring and travel experiences
- Cultural heritage and its influence on music
- Fan stories and testimonials
- Tropical recipes and lifestyle tips
- Music videos featuring scenic locations
Partnership Brands
- Live Nation
- Qualcomm
- Benihana
- United
- MamaBear
- Volcom
- Coors
- Bud Light
- iHeartRadio
- Los Angeles Lakers
- Jameson
- Hennessy
- Costco
- Nixon
- ESPN
- NORDSTROM
- Coachella
- Billabong
- Target
- Walmart
| Brand | Category | Score |
|---|---|---|
| Live Nation | Entertainment | 32.65 |
| Qualcomm | Technology | 11.21 |
| Benihana | Restaurants & Food Service | 9.88 |
| United | Apparel & Fashion | 8.82 |
| MamaBear | Baby, Kids & Maternity | 8.49 |
| Volcom | Apparel & Fashion | 7.95 |
| Pacific Northwest Wonderland | Apparel & Fashion | 7.59 |
| Coors | Alcoholic Beverages | 7.30 |
| Bud Light | Alcoholic Beverages | 6.62 |
| iHeartRadio Music Awards | Entertainment | 6.56 |
| Los Angeles Lakers | Sports & Outdoors | 6.03 |
| Jameson | Alcoholic Beverages | 5.98 |
| Hennessy | Alcoholic Beverages | 5.68 |
| Costco | Grocery & Pantry | 5.51 |
| Nixon | Accessories (Bags, Eyewear, Etc.) | 4.78 |
| ESPN | Entertainment & Media | 4.72 |
| NORDSTROM | Apparel & Fashion | 4.71 |
| Coachella | Apparel & Fashion | 4.63 |
| Hurley | Apparel & Fashion | 4.48 |
| Billabong | Apparel & Fashion | 4.21 |
| NFL | Sports & Outdoors | 4.00 |
| Acura | Automotive | 3.89 |
| UFC | Sports & Outdoors | 3.58 |
| Target | Apparel | 3.50 |
| OLD NAVY | Apparel & Fashion | 3.27 |
| Lululemon Athletica | Apparel & Fashion | 3.27 |
| LEGOLAND | Toys & Games | 3.20 |
| NHL | Sports & Outdoors | 3.18 |
| Jollibee | Restaurants & Food Service | 3.07 |
| Carhartt | Apparel & Fashion | 2.96 |
| Nickelodeon | Entertainment | 2.94 |
| Beats Electronics | Audio & Music Gear | 2.86 |
| Sunnies Studios | Apparel & Fashion | 2.82 |
| Geocaching | Sports & Outdoors | 2.78 |
| Scion | Automotive | 2.74 |
| SoundCloud | Entertainment & Media | 2.72 |
| Sneakerhead | Footwear | 2.70 |
| Urban Outfitters | Apparel & Fashion | 2.60 |
| Spotify Music | Entertainment & Media | 2.58 |
| Bellagio | Travel & Hospitality | 2.58 |
| NBC | Entertainment & Media | 2.57 |
| Babybump | Baby, Kids & Maternity | 2.54 |
| Walmart | Apparel | 2.53 |
| Chipotle Mexican Grill | Restaurants & Food Service | 2.50 |
| Paramount Pictures | Entertainment & Media | 2.46 |
| Monster Beverage | Beverages | 2.41 |
| Showtime | Entertainment | 2.40 |
| GoPro | Cameras & Photography | 2.32 |
| Jeep | Automotive | 2.30 |
| The North Face | Apparel & Fashion | 2.25 |
Official Profiles
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LoginArtist: Common Kings
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Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 17:31:10 | Fire Up Di Roses | KPHW-FM (Power Hawaï 104.3 FM) | Houston, TX, US | 5 |
| 2025-08-21 16:29:17 | Wade in Your Water | Flava | Tauranga, NZ | 172 |
| 2025-08-21 12:37:01 | Champion | Niu FM | Manaku, NZ | 204 |
| 2025-08-21 00:36:24 | Raggamuffin | Niu FM | Manaku, NZ | 189 |
Popularity (2025-10-06)
| Platform | % |
|---|---|
| No data. | |
