
Cole Swindell
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
3,135,190
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
Recognized by Rolling Stone as a successful hit-maker, Swindell achieved three consecutive Platinum-certified No. 1 hits from his fourth album, Stereotype. These hits, "Single Saturday Night," "Never Say Never" (featuring Lainey Wilson), and "She Had Me At Heads Carolina," garnered multiple awards and nominations, including three ACM Awards and an iHeart Music Award. Additionally, Swindell released a duet remix of "She Had Me At Heads Carolina" with Jo Dee Messina, contributing to the success of his deluxe album Stereotype Broken.
Cole Swindell speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, NIGERIA, CANADA. Composition is female-leaning (54%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (11,400 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Sherri Hill, Ariat, Miller Lite, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 3,135,190 · Engagements 3,846 · Rate 0.1% Posts 2,912 · Views 16,652 · Avg Likes 3,653 · Avg Comments 155 · Avg Views 16,652 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
18-24: 40% 25-34: 31% 35-44: 15% 45-64: 7% |
Largest: 18-24 (40%); next: 25-34 (31%) |
Gender Split |
Female: 54% Male: 46% Non-binary/Other: 0% |
Skews female (54%) |
Top Countries |
UNITED STATES (76%) NIGERIA (8%) CANADA (6%) UNITED KINGDOM (3%) BRAZIL (2%) |
Top regions: UNITED STATES (76%), NIGERIA (8%), CANADA (6%) |
Platform Engagement | Instagram: 2,557 avg likes/post · Tiktok: 11,400 avg views/post · Youtube: 5,252 avg views/post | Best reach: Tiktok 11,400 avg views; best engagement: Instagram 2,557 avg likes |
Top Brand Affinities
Sherri Hill
Ariat
Miller Lite
Barstool Sports
Houston Livestock Show and Rodeo
Margaritaville
Bud Light
Pottery Barn
Coors
Marshalls
Free People
Amazon Music
Brand | Category | Score |
---|---|---|
Sherri Hill | 30.30 | |
Ariat | 22.04 | |
Miller Lite | 15.40 | |
Barstool Sports | 11.19 | |
Houston Livestock Show and Rodeo | 10.75 | |
Margaritaville | 10.74 | |
Bud Light | 10.32 | |
Pottery Barn | 9.91 | |
Coors | 9.40 | |
Marshalls | 9.12 | |
Free People | 8.97 | |
Amazon Music | 8.80 | |
Arbonne | 8.52 | |
Kroger | 7.66 | |
Verizon | 7.61 | |
Chick-fil-A | 7.47 | |
Busch | 7.36 | |
Steve Madden | 6.73 | |
Influenster | 6.50 | |
T.J. Maxx | 6.46 | |
Carhartt | 6.40 | |
GMC | 6.30 | |
Younique | 6.07 | |
MamaBear | 5.85 | |
Reese's | 5.68 | |
Anthropologie | 5.61 | |
Gillette | 5.49 | |
Publix | 5.30 | |
Budweiser | 5.02 | |
NHL | 4.84 | |
Target | 4.74 | |
OLD NAVY | 4.72 | |
Walmart | 4.69 | |
Abercrombie & Fitch | 4.65 | |
The Home Depot | 4.50 | |
FedEx | 4.42 | |
iHeartRadio Music Awards | 4.27 | |
Jeep | 4.11 | |
American Eagle | 3.97 | |
Jack Daniels | 3.93 | |
PetSmart | 3.92 | |
Holden | 3.88 | |
Under Armour | 3.79 | |
Kate Spade | 3.73 | |
Gatorade | 3.72 | |
Bentley | 3.69 | |
Taco Bell | 3.59 | |
ESPN | 3.52 | |
NFL | 3.47 | |
Heinz | 3.46 |
Official Profiles
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LoginArtist: Cole Swindell
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Radio Spins (2025-09-10)
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Artist Performace Report
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