Colde

Colde

Country: KR | Gender: male

Influential: 62.19% Fanbase: 52.46% Trending: 67.06%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-08-15

371,900

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

Updated 2025-10-03 21:22:36 UTC

Genres

popk-poppopasian popr&b, funk & soulchill r&bkorean r&bcontemporary r&bhip-hop & rapk-rapasiank-indie

Scores

Score: DMDB 62.20% | Fanbase 52.50% | Trending 67.10% | CAREER STAGE: MAINSTREAM

Biography

Seoul-based musician Colde initially gained recognition as one half of the duo OFFONOFF, signed under YG Entertainment's sub-label HIGHGRND, introducing the Chill-out genre to the K-pop world. With a unique musical style, OFFONOFF challenged traditional perceptions of K-pop, offering a fresh perspective within the idol-dominated industry. As a solo artist, Colde showcases his versatility by exploring various genres ranging from Korean R&B to Rap and Hip-hop, establishing a new identity separate from his work with OFFONOFF.
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Colde Marketing Affinity & Brand Fit Data

Report Date: 2025-08-15

Colde keeps 18-24 & 25-34 audiences engaged throughout SOUTH KOREA, UNITED STATES, INDONESIA. The composition is heavily female (76%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 39,850 avg views per post, while Tiktok maintains continuity between bigger moments. Overlap with leading lifestyle names supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Colde score 1.44%Moderate bucket.
Followers:371,900
Engagements:5,347
Rate:1.4%
Posts:136
Views:41,605
Avg Likes:4,956
Avg Comments:121
Avg Views:41,605

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 371,900 · Engagements 5,347 · Rate 1.4%
Posts 136 · Views 41,605 · Avg Likes 4,956 · Avg Comments 121 · Avg Views 41,605
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 61%
25-34: 23%
13-17: 11%
35-44: 4%
Largest: 18-24 (61%); next: 25-34 (23%)
Gender Split Female: 76%
Male: 24%
Non-binary/Other: 0%
Skews female (76%)
Top Countries SOUTH KOREA (23%)
UNITED STATES (11%)
INDONESIA (7%)
THAILAND (7%)
BRAZIL (6%)
Top regions: SOUTH KOREA (23%), UNITED STATES (11%), INDONESIA (7%)
Platform Engagement Tiktok: 39,850 avg views/post · Youtube: 1,755 avg views/post Best reach: Tiktok 39,850 avg views; best engagement: Tiktok 4,728 avg likes

Top Brand Affinities

Affinity data isn’t available for this report date yet. Try refreshing the artist or check back soon.
Brand Category Score
Affinity data is not available yet for this artist. Use the “Open Full Social Media Report” button above to view current social stats.

Official Profiles

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Artist: Colde

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Radio Spins (2025-10-03)

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Aired At Song Station Location Duration (s)
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Popularity (2025-10-02)

Platform%
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