Cold
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
72,333
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-10-07 18:52:43 UTC
Genres
Biography
Cold cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, BRAZIL, MEXICO. A heavily male (63%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 3,087,322 avg views per post, while Youtube preserves the relationship between tentpoles. Affinity lines up with Live Nation, Ampeg, Mapfre, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 72,333 · Engagements 26,353 · Rate 36.4% Posts 279 · Views 3,087,322 · Avg Likes 24,831 · Avg Comments 1,606 · Avg Views 3,087,322 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 44% 18-24: 33% 35-44: 16% 45-64: 4% |
Largest: 25-34 (44%); next: 18-24 (33%) |
| Gender Split |
Female: 37% Male: 63% Non-binary/Other: 0% |
Skews male (63%) |
| Top Countries |
UNITED STATES (57%) BRAZIL (6%) MEXICO (3%) CANADA (3%) RUSSIA (2%) |
Top regions: UNITED STATES (57%), BRAZIL (6%), MEXICO (3%) |
| Platform Engagement | Instagram: 762 avg likes/post · Youtube: 3,087,322 avg views/post | Best reach: Youtube 3,087,322 avg views; best engagement: Youtube 24,069 avg likes |
Top Brand Affinities
Live Nation
Ampeg
Mapfre
Amazon Music
Miller Lite
Sennheiser
Pro Tools
Resident Evil
Capcom
Hot Topic
A.P.C.
Square Enix
| Brand | Category | Score |
|---|---|---|
| Live Nation | 32.76 | |
| Ampeg | 31.52 | |
| Mapfre | 20.96 | |
| Amazon Music | 13.89 | |
| Miller Lite | 13.82 | |
| Sennheiser | 11.99 | |
| Pro Tools | 11.91 | |
| Resident Evil | 11.91 | |
| Capcom | 11.62 | |
| Hot Topic | 11.30 | |
| A.P.C. | 11.10 | |
| Square Enix | 10.84 | |
| GameStop | 9.70 | |
| Mortal Kombat | 9.68 | |
| Columbia Pictures | 8.34 | |
| Fallout | 7.92 | |
| The Last of Us | 7.87 | |
| Bud Light | 7.54 | |
| WW | 7.48 | |
| DeLorean Motor Company | 7.29 | |
| Borderlands | 7.17 | |
| Taco Bell | 6.81 | |
| Sega | 6.66 | |
| NHL | 6.64 | |
| Hasbro | 6.52 | |
| Jameson | 6.40 | |
| WWE | 6.34 | |
| iHeartRadio Music Awards | 6.33 | |
| Final Fantasy | 6.22 | |
| Verizon | 6.08 | |
| MTV | 5.98 | |
| Coors | 5.93 | |
| Comedy Central | 5.81 | |
| Kroger | 5.71 | |
| God of War | 5.54 | |
| Reese's | 5.52 | |
| AMC | 5.37 | |
| Power Rangers | 5.32 | |
| Spotify Music | 5.29 | |
| Walgreens | 5.17 | |
| Kickstarter | 5.08 | |
| The Witcher | 4.82 | |
| Monster Beverage | 4.79 | |
| The Home Depot | 4.76 | |
| Dunkin' Donuts | 4.70 | |
| ESPN | 4.55 | |
| NFL | 4.42 | |
| Nickelodeon | 4.39 | |
| Walmart | 4.29 | |
| Star Wars | 4.25 |
Official Profiles
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LoginArtist: Cold
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 00:31:17 | Stupid Girl | WQLZ | Springfield, IL, US | 183 |
Popularity (2025-10-06)
| Platform | % |
|---|---|
| No data. | |
