Colbie Caillat
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-30
1,925,092
Social Media Followers
As of 2025-09-30
00:00:00
Hours Airplay
2025-12-07 18:13:58 UTC
Genres
Biography
Caillat's live performances are described as personal and engaging, showcasing her storytelling skills. She recently released her debut solo country album, Along The Way, recorded in Nashville, TN, featuring singles like "I'll Be Here" with Sheryl Crow, "Worth It," and "Still Gonna Miss You." Additionally, she has been actively involved in supporting organizations such as ASPCA, the Surfrider Foundation, Save The Music, Farm Sanctuary, and The Humane Society of the United States throughout her career.
Colbie Caillat reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, BRAZIL, PHILIPPINES. The demographic tilt is heavily female (72%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 18,000 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Dancing with the Stars, Ariat, Amazon Music suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,925,092 · Engagements 3,935 · Rate 0.2% Posts 2,160 · Views 23,144 · Avg Likes 3,831 · Avg Comments 86 · Avg Views 23,144 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 52% 25-34: 31% 35-44: 7% 13-17: 6% |
Largest: 18-24 (52%); next: 25-34 (31%) |
| Gender Split |
Female: 72% Male: 28% Non-binary/Other: 0% |
Skews female (72%) |
| Top Countries |
UNITED STATES (29%) BRAZIL (21%) PHILIPPINES (9%) INDIA (3%) THAILAND (3%) |
Top regions: UNITED STATES (29%), BRAZIL (21%), PHILIPPINES (9%) |
| Platform Engagement | Instagram: 2,491 avg likes/post · Tiktok: 18,000 avg views/post · Youtube: 5,144 avg views/post | Best reach: Tiktok 18,000 avg views; best engagement: Instagram 2,491 avg likes |
Top Brand Affinities
Dancing with the Stars
Ariat
Amazon Music
Houston Livestock Show and Rodeo
Verizon
American Eagle
Gillette
Target
Free People
Coors
Bud Light
NBC
| Brand | Category | Score |
|---|---|---|
| Dancing with the Stars | 16.71 | |
| Ariat | 15.56 | |
| Amazon Music | 9.76 | |
| Houston Livestock Show and Rodeo | 8.29 | |
| Verizon | 7.83 | |
| American Eagle | 6.61 | |
| Gillette | 6.37 | |
| Target | 6.03 | |
| Free People | 6.00 | |
| Coors | 5.76 | |
| Bud Light | 5.41 | |
| NBC | 5.25 | |
| Margaritaville | 5.16 | |
| OLD NAVY | 5.14 | |
| iHeartRadio Music Awards | 4.93 | |
| Chick-fil-A | 4.91 | |
| Abercrombie & Fitch | 4.69 | |
| Anthropologie | 4.60 | |
| Lululemon Athletica | 4.53 | |
| Heinz | 4.02 | |
| NORDSTROM | 3.89 | |
| ABC | 3.84 | |
| Kate Spade | 3.43 | |
| Lollapalooza | 3.36 | |
| Busch | 3.29 | |
| Babybump | 2.92 | |
| ESPN | 2.91 | |
| PetSmart | 2.75 | |
| NHL | 2.72 | |
| Costco | 2.65 | |
| Snoopy And The Peanuts Gang | 2.50 | |
| Forever 21 | 2.43 | |
| Sunnies Studios | 2.41 | |
| MTV | 2.39 | |
| Walmart | 2.39 | |
| Bellagio | 2.37 | |
| The Olympic Games | 2.35 | |
| Carhartt | 2.28 | |
| NFL | 2.22 | |
| Spotify Music | 2.19 | |
| Cadillac | 2.18 | |
| Universal | 2.15 | |
| Showtime | 2.14 | |
| Airbnb | 2.13 | |
| Geocaching | 2.07 | |
| Starbucks | 2.05 | |
| Budweiser | 2.04 | |
| Walt Disney | 2.01 | |
| Paramount Pictures | 1.98 | |
| Levi's | 1.96 |
Official Profiles
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LoginArtist: Colbie Caillat
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Top 10 Songs Played Today
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Total Streams (2025-09-29)
Total: 9,325,177
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
8,390,162 | 89.97% |
| [+] |
Pandora |
817,467 | 8.77% |
| [+] |
Audiomack |
76,792 | 0.82% |
| [+] |
Yandex |
40,756 | 0.44% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 04:00 UTC | Colbie Caillat, Gavin DeGraw | Grand Sierra Resort and Casino | Reno, United States | |
| 2025-12-10 03:30 UTC | Gavin DeGraw | Harris Center | Folsom, United States | |
| 2025-12-11 03:00 UTC | Gavin DeGraw | CSUC Laxson Auditorium | Chico, United States | |
| 2025-12-13 03:00 UTC | Gavin DeGraw | Chumash Casino Resort | Santa Ynez, United States | |
| 2025-12-14 04:00 UTC | Colbie Caillat, Gavin DeGraw | Cerritos Center | Cerritos, United States |
