Colbie Caillat Brand Affinity ranks highest Dancing with the Stars at 16.49% . Very Strong. Score DMDB 55.15% | Fanbase 65.30%

Colbie Caillat — pop artist from US.

Colbie Caillat is a singer-songwriter who has received two GRAMMY Awards and five nominations, with over 15 billion streams to her name. Her debut album, Coco,…

Colbie Caillat

Established

Country: US | Gender: female | Artist ID: 11e81bc6-c238-9e0e-aba3-a0369fe50396

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Genres

popdance poppoppost-teen popviral popneo mellowmainstream poprockpop rock

Influential: 55.15% Fanbase: 65.30% Trending: 50.07%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Dancing with the Stars • 16.49% • Very Strong

As of 2025-09-09

1,923,993

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 55.15% | Fanbase 65.30% | Trending 50.07% | CAREER STAGE: MID_LEVEL

Biography

Colbie Caillat is a singer-songwriter who has received two GRAMMY Awards and five nominations, with over 15 billion streams to her name. Her debut album, Coco, achieved a #5 placement on the Billboard Top 200 Albums chart and is certified 3x Platinum, while her subsequent album, Breakthrough, reached #1 on the Billboard album chart. Known for hits like "Bubbly," which is certified 6x Platinum, she has garnered eight #1 and/or top 10 singles on the radio, including "Realize," "Try," and the GRAMMY-winning duet "Lucky" with Jason Mraz.

Caillat's live performances are described as personal and engaging, showcasing her storytelling skills. She recently released her debut solo country album, Along The Way, recorded in Nashville, TN, featuring singles like "I'll Be Here" with Sheryl Crow, "Worth It," and "Still Gonna Miss You." Additionally, she has been actively involved in supporting organizations such as ASPCA, the Surfrider Foundation, Save The Music, Farm Sanctuary, and The Humane Society of the United States throughout her career.

Report Date: 2025-09-09

Colbie Caillat reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, BRAZIL, PHILIPPINES. The demographic tilt is heavily female (72%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 18,000 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Dancing with the Stars, Ariat, Amazon Music suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Colbie Caillat score 0.20% — Low bucket.

Brand: Dancing with the StarsBrand: AriatBrand: Amazon Music

Followers:1,923,993

Engagements:3,851

Rate:0.2%

Posts:2,147

Avg Likes:3,727

Avg Comments:82

Avg Views:21,262

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,923,993 · Engagements 3,851 · Rate 0.2% Posts 2,147 · Views 21,262 · Avg Likes 3,727 · Avg Comments 82 · Avg Views 21,262	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 32% 35-44: 8% 13-17: 7%	Largest: 18-24 (51%); next: 25-34 (32%)
Gender Split	Female: 72% Male: 28% Non-binary/Other: 0%	Skews female (72%)
Top Countries	UNITED STATES (25%) BRAZIL (19%) PHILIPPINES (10%) THAILAND (4%) INDONESIA (4%)	Top regions: UNITED STATES (25%), BRAZIL (19%), PHILIPPINES (10%)
Platform Engagement	Instagram: 2,353 avg likes/post · Tiktok: 18,000 avg views/post · Youtube: 3,262 avg views/post	Best reach: Tiktok 18,000 avg views; best engagement: Instagram 2,353 avg likes

Top Brand Affinities

Dancing with the Stars

Score: 16.49

Ariat

Score: 15.51

Amazon Music

Score: 9.56

Houston Livestock Show and Rodeo

Score: 8.19

Free People

Score: 7.28

Margaritaville

Score: 7.22

OLD NAVY

Score: 5.89

MamaBear

Score: 5.72

Chick-fil-A

Score: 5.44

Target

Score: 5.31

Bud Light

Score: 5.31

NBC

Score: 5.24

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Top Brand Affinities

Brand	Category	Score
Dancing with the Stars		16.49
Ariat		15.51
Amazon Music		9.56
Houston Livestock Show and Rodeo		8.19
Free People		7.28
Margaritaville		7.22
OLD NAVY		5.89
MamaBear		5.72
Chick-fil-A		5.44
Target		5.31
Bud Light		5.31
NBC		5.24
Coors		4.90
Abercrombie & Fitch		4.62
Kate Spade		4.35
NORDSTROM		4.25
iHeartRadio Music Awards		4.17
Verizon		4.05
Heinz		3.98
Gillette		3.97
ESPN		3.91
American Eagle		3.66
MTV		3.31
Busch		3.22
ABC		3.19
Costco		3.02
PetSmart		2.83
Sunnies Studios		2.77
Lululemon Athletica		2.68
Columbia Pictures		2.66
NHL		2.62
Pixar		2.58
Lollapalooza		2.45
Walmart		2.43
Nickelodeon		2.37
Showtime		2.36
Airbnb		2.29
Carhartt		2.25
Paramount Pictures		2.24
Spotify Music		2.24
Coachella		2.23
NFL		2.22
Lancôme		2.20
Geocaching		2.15
AMC		2.12
Victoria's Secret		2.07
Under Armour		2.07
Cadillac		2.06
Snoopy And The Peanuts Gang		2.03
Starbucks		2.02