Cody Simpson Brand Affinity ranks highest Bec & Bridge at 56.60% . Very Strong. Score DMDB 63.64% | Fanbase 60.64%

Cody Simpson — pop artist from AU.

Cody Simpson is a multi-talented artist known for his singing, guitar playing, and songwriting. In addition to his music career, he is currently pursuing…

Cody Simpson

Recognizable

Country: AU | Gender: male | Artist ID: 11e81bc3-f85e-9194-a1a0-a0369fe50396

Find Artist

Genres

popdance poppoppost-teen popviral popaustralian popmainstream pop

Influential: 63.64% Fanbase: 60.64% Trending: 65.14%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Bec & Bridge • 56.60% • Very Strong

As of 2025-09-09

6,204,810

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 63.64% | Fanbase 60.64% | Trending 65.14% | CAREER STAGE: MAINSTREAM

Biography

Cody Simpson is a multi-talented artist known for his singing, guitar playing, and songwriting. In addition to his music career, he is currently pursuing professional swimming and plans to return to music in the future. Simpson continues to write and create new music, with a focus on sharing his work with his audience when the time is right. His latest single, "Fly," reflects his experiences as a professional athlete and aims to inspire listeners to pursue their own dreams. Simpson remains dedicated to his fans and looks forward to reconnecting with them in the future.

Report Date: 2025-09-09

Cody Simpson speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, BRAZIL, PHILIPPINES. Composition is heavily female (79%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (3,507 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Bec & Bridge, Qantas, Vegemite, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Cody Simpson score 0.13% — Low bucket.

Brand: Bec & BridgeBrand: QantasBrand: Vegemite

Followers:6,204,810

Engagements:8,180

Rate:0.1%

Posts:1,120

Avg Likes:8,127

Avg Comments:273

Avg Views:3,507

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,204,810 · Engagements 8,180 · Rate 0.1% Posts 1,120 · Views 3,507 · Avg Likes 8,127 · Avg Comments 273 · Avg Views 3,507	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 69% 25-34: 16% 13-17: 12% 35-44: 2%	Largest: 18-24 (69%); next: 25-34 (16%)
Gender Split	Female: 79% Male: 21% Non-binary/Other: 0%	Skews female (79%)
Top Countries	UNITED STATES (26%) BRAZIL (7%) PHILIPPINES (5%) MEXICO (5%) CANADA (5%)	Top regions: UNITED STATES (26%), BRAZIL (7%), PHILIPPINES (5%)
Platform Engagement	Instagram: 7,790 avg likes/post · Youtube: 3,507 avg views/post	Best reach: Youtube 3,507 avg views; best engagement: Instagram 7,790 avg likes

Top Brand Affinities

Bec & Bridge

Score: 56.60

Qantas

Score: 22.12

Vegemite

Score: 11.73

Woolworths

Score: 10.49

Kmart

Score: 9.05

Barbie

Score: 7.25

Glossier

Score: 7.11

New Line Cinema

Score: 5.88

MISSGUIDED

Score: 5.52

Billabong

Score: 4.98

Lululemon Athletica

Score: 4.98

American Eagle

Score: 4.79

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Top Brand Affinities

Brand	Category	Score
Bec & Bridge		56.60
Qantas		22.12
Vegemite		11.73
Woolworths		10.49
Kmart		9.05
Barbie		7.25
Glossier		7.11
New Line Cinema		5.88
MISSGUIDED		5.52
Billabong		4.98
Lululemon Athletica		4.98
American Eagle		4.79
boohoo		4.59
Sunnies Studios		4.44
Coach		4.37
Urban Outfitters		4.31
iHeartRadio Music Awards		4.05
The Olympic Games		4.01
Aperol		3.67
Emporium		3.46
Kate Spade		3.44
Dr. Martens		3.34
BALMAIN		3.32
Pull&Bear		3.24
OLD NAVY		3.16
NBC		3.14
Nickelodeon		3.12
Forever 21		3.08
MTV		3.07
Topshop		2.85
Kylie Cosmetics		2.81
Abercrombie & Fitch		2.78
Target		2.60
Lollapalooza		2.57
Stradivarius		2.44
Polo Ralph Lauren		2.44
Coachella		2.43
ASOS		2.42
TOM FORD		2.39
Bershka		2.35
Victoria's Secret		2.35
Gymshark		2.19
Paramount Pictures		2.15
Tommy Hilfiger		2.07
McLaren		1.99
Fenty beauty		1.95
Chrysler		1.94
Airbnb		1.94
Geocaching		1.91
Kodak		1.79