Cody Johnson Brand Affinity ranks highest Ariat at 75.72% . Very Strong. Score DMDB 69.43% | Fanbase 60.95%

Cody Johnson — country artist from US.

Cody Johnson has garnered a dedicated fan base and consistently sells out shows nationwide. With a discography including albums such as Leather Deluxe Edition…

Cody Johnson

Superstar

Country: US | Gender: male | Artist ID: 11e81bc8-11f1-5e44-868f-a0369fe50396

Find Artist

Genres

countrycountrycontemporary countrycountry roadtexas country

Influential: 69.43% Fanbase: 60.95% Trending: 73.68%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Ariat • 75.72% • Very Strong

As of 2025-09-09

4,611,471

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 69.43% | Fanbase 60.95% | Trending 73.68% | CAREER STAGE: SUPERSTAR

Biography

Cody Johnson has garnered a dedicated fan base and consistently sells out shows nationwide. With a discography including albums such as Leather Deluxe Edition and Ain’t Nothin’ To It, Johnson has achieved 42 Gold and Platinum certifications, nearly 8 billion global streams, and three #1 singles. His latest release, Leather Deluxe Edition, features 13 new tracks and follows the success of his award-winning documentary "Dear Rodeo: The Cody Johnson Story."

Report Date: 2025-09-09

Cody Johnson connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, BRAZIL, CANADA. With a heavily male (55%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 148,800 avg views per post; Instagram adds dependable engagement depth. Overlap with Ariat, Houston Livestock Show and Rodeo, Miller Lite highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Cody Johnson moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Cody Johnson score 0.90% — Low bucket.

Brand: AriatBrand: Houston Livestock Show and RodeoBrand: Miller Lite

Followers:4,611,471

Engagements:41,490

Rate:0.9%

Posts:3,331

Avg Likes:39,758

Avg Comments:834

Avg Views:176,429

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,611,471 · Engagements 41,490 · Rate 0.9% Posts 3,331 · Views 176,429 · Avg Likes 39,758 · Avg Comments 834 · Avg Views 176,429	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 37% 25-34: 32% 35-44: 15% 45-64: 10%	Largest: 18-24 (37%); next: 25-34 (32%)
Gender Split	Female: 45% Male: 55% Non-binary/Other: 0%	Skews male (55%)
Top Countries	UNITED STATES (72%) BRAZIL (6%) CANADA (4%) NIGERIA (4%) UNITED KINGDOM (2%)	Top regions: UNITED STATES (72%), BRAZIL (6%), CANADA (4%)
Platform Engagement	Instagram: 23,120 avg likes/post · Tiktok: 148,800 avg views/post · Youtube: 27,629 avg views/post	Best reach: Tiktok 148,800 avg views; best engagement: Instagram 23,120 avg likes

Top Brand Affinities

Ariat

Score: 75.72

Houston Livestock Show and Rodeo

Score: 66.80

Miller Lite

Score: 33.87

Sherri Hill

Score: 28.79

Coors

Score: 16.48

RAM Trucks

Score: 16.04

Bud Light

Score: 15.86

Carhartt

Score: 11.05

Margaritaville

Score: 10.28

Busch

Score: 9.92

GMC

Score: 9.30

Chick-fil-A

Score: 8.04

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Ariat		75.72
Houston Livestock Show and Rodeo		66.80
Miller Lite		33.87
Sherri Hill		28.79
Coors		16.48
RAM Trucks		16.04
Bud Light		15.86
Carhartt		11.05
Margaritaville		10.28
Busch		9.92
GMC		9.30
Chick-fil-A		8.04
Verizon		7.17
Jeep		7.05
MamaBear		6.06
Dodge		5.57
Kroger		5.42
Under Armour		5.37
Free People		5.10
ESPN		4.51
American Eagle		4.34
Walmart		4.30
Target		4.11
Oakley		4.01
Ford		4.00
NHL		3.97
OLD NAVY		3.94
Chevrolet		3.91
FedEx		3.86
Gillette		3.85
Gatorade		3.79
Cadillac		3.78
Bentley		3.76
Harley-Davidson		3.60
Taco Bell		3.59
Budweiser		3.59
NBC		3.46
Lululemon Athletica		3.28
Monster Beverage		3.15
Jack Daniels		2.82
Chrysler		2.71
NFL		2.70
Babybump		2.60
WWE		2.46
Sunnies Studios		2.37
FashionNova		2.14
Showtime		1.99
Toyota		1.91
ASOS		1.89
Forever 21		1.86