Clubz

Clubz — pop artist from MX.

Clubz, founded by Coco Santos and Orlando Fernández in Monterrey, Mexico in 2013, is a leading force in Latin America's alternative pop scene. Their ability to…

Influence: 52.26% Fanbase: 27.98% Trending: 64.40% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-08-15

82,500

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

2025-10-07 18:51:38 UTC

Genres

popmexican indieindie poppoprocklatin rockmexican rockalternativealternativeelectronicpop electronico

Biography

Clubz, founded by Coco Santos and Orlando Fernández in Monterrey, Mexico in 2013, is a leading force in Latin America's alternative pop scene. Their ability to blend nostalgic influences with a forward-thinking sound has set them apart and garnered international acclaim.

With early hits like Celebrando and Palmeras from their debut album Texturas, Clubz quickly rose to prominence in the post-pop revival of the region. Their latest album, Radio Kono, showcases their ever-evolving sonic identity, seamlessly weaving together R&B, soft disco, French Touch, jazz-infused rock, and experimental electronica. Through standout tracks like Cortes Modernos and Spléndido, Clubz continues to innovate while staying true to their unique sound, captivating audiences worldwide with their high-energy live performances and distinctive visual aesthetic.

Top Brand Affinities

Report Date: 2025-08-15

Clubz has momentum with 18-24 & 25-34 audiences—particularly in MEXICO, UNITED STATES, ARGENTINA. A heavily male (59%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 7,304 avg views per post, and Youtube keeps engagement compounding. Audience overlap with leading lifestyle names signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Clubz score 0.93% — Low bucket.

Followers:82,500

Engagements:765

Rate:0.9%

Posts:292

Avg Likes:700

Avg Comments:32

Avg Views:9,957

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 82,500 · Engagements 765 · Rate 0.9% Posts 292 · Views 9,957 · Avg Likes 700 · Avg Comments 32 · Avg Views 9,957	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 30% 13-17: 6% 35-44: 3%	Largest: 18-24 (60%); next: 25-34 (30%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	MEXICO (55%) UNITED STATES (8%) ARGENTINA (7%) COLOMBIA (5%) PERU (5%)	Top regions: MEXICO (55%), UNITED STATES (8%), ARGENTINA (7%)
Platform Engagement	Tiktok: 2,653 avg views/post · Youtube: 7,304 avg views/post	Best reach: Youtube 7,304 avg views; best engagement: Youtube 370 avg likes