Cloves
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
131,036
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-04 10:53:15 UTC
Genres
Scores
Biography
Known for her raw lyrical honesty and poignant melodies, CLOVES is set to release her upcoming EP in Spring 2025, followed by a series of live dates. Her contributions to the soundtrack of Audible's hit audio drama series "Impact Winter," produced by the team behind The Walking Dead and written by Travis Beacham, further solidify her place in the music industry.
Cloves maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, MEXICO. The audience leans heavily female (71%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 3,536 avg views per post; Tiktok functions as the community touchpoint. Affinity with leading lifestyle names makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 131,036 · Engagements 463 · Rate 0.4% Posts 64 · Views 6,686 · Avg Likes 422 · Avg Comments 22 · Avg Views 6,686 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 58% 25-34: 27% 13-17: 8% 35-44: 5% |
Largest: 18-24 (58%); next: 25-34 (27%) |
| Gender Split |
Female: 71% Male: 29% Non-binary/Other: 0% |
Skews female (71%) |
| Top Countries |
UNITED STATES (16%) BRAZIL (15%) MEXICO (4%) FRANCE (3%) ROMANIA (3%) |
Top regions: UNITED STATES (16%), BRAZIL (15%), MEXICO (4%) |
| Platform Engagement | Tiktok: 3,536 avg views/post · Youtube: 3,150 avg views/post | Best reach: Tiktok 3,536 avg views; best engagement: Tiktok 234 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “Open Full Social Media Report” button above to view current social stats.
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Official Profiles
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LoginArtist: Cloves
The map shows every radio station that aired Cloves today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-22)
Total: 2,290,252
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
2,019,375 | 88.17% |
| [+] |
Yandex |
254,995 | 11.13% |
| [+] |
Audiomack |
10,335 | 0.45% |
| [+] |
Pandora |
5,547 | 0.24% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 12:05:02 | Focus (feat. CLOVES) | Capital Dance | London, GB | 172 |
| 2025-08-21 12:01:52 | Focus (feat. CLOVES) | Dance radio | Prague, CZ | 232 |
| 2025-08-21 11:06:28 | Focus (feat. CLOVES) | Vibe FM | Valletta, MT | 214 |
| 2025-08-21 10:54:24 | Focus (feat. CLOVES) - Alok Remix | Radioshakehit | Turin, IT | 190 |
| 2025-08-21 09:40:25 | Focus (feat. CLOVES) - Alok Remix | Diplo's Revolution | Washington, D.C., US | 207 |
| 2025-08-21 09:14:20 | Don't Forget About Me | MEUSE FM | Verdun, FR | 266 |
| 2025-08-21 08:43:15 | Focus (feat. CLOVES) | Radioshakehit | Turin, IT | 220 |
| 2025-08-21 06:30:43 | Focus (feat. CLOVES) | Radio One | Buenos Aires, AR | 228 |
| 2025-08-21 05:35:41 | Focus (feat. CLOVES) | Radio Orbital | Lisbon, PT | 3 |
| 2025-08-21 05:32:32 | Focus (feat. CLOVES) | Joy 94.9 | Melbourne, AU | 174 |
Popularity (2025-10-03)
| Platform | % |
|---|---|
| No data. | |